How to advertise the opening of a seafood restaurant to attract people's attention?

1. Activity format

(1) Pre-opening advertising

In order to inform the general public of the joyful news of the opening of the new nature store, we took this opportunity to spread the news The natural seafood food culture has laid a good foundation for the opening of the new store to be an instant success.

1. "Zhanjiang Evening News"

Published content:

a. Information about the opening of Nature's new store.

b. Information about activities on the opening day.

c. Information about the corporate culture of Nature.

Function: Publish congratulatory advertisements, create an atmosphere of opening celebrations, and play a leading role in passenger flow and public attention during the opening period.

Release specifications: Version 1/6

Release date: Tuesday, December 28, Wednesday, December 29, 2004

Release media:

2. Exquisite picture album (50,000 copies) and opening souvenirs

Published content:

a. New store layout features

b. Dishes recommendation

c. Service promotion (hotel counter, private rooms, etc.)

Function: Design a unified VI with the help of the opening opportunity.

Natural VIP customers will definitely be the company’s main source of business. These customers must be protected and locked in the form of clubs or distribution. This must be Nature provides the foundation for a steady flow of customers. Therefore, it is necessary to have an overall publicity plan and carry it out systematically. In this regard, it is best to select a beautiful picture album and release it during the opening period. The atmosphere will be just right and not artificial.

Distribution method: a. Put it in the opening ceremony gift bag, one copy for each guest;

b. Place it at the hotel counter or private room for guests to read freely.

3. Outdoor advertising release in the city

Release content:

a. Information about the opening of Nature’s new store.

b. Information about activities on the opening day.

c. Information about the corporate culture of Nature.

Function: Use lifelike advertising images to announce to the public the festive atmosphere and progress of the opening of Nature's new store. The advertisement highlights the momentum of nature and the style of "Top Ten Famous Restaurants in Zhanjiang". The outdoor advertisement must be on the main road sections of Xiashan and Chikan. It cannot be stingy. The primary consideration is to use large advertisements and grandeur.

Publishing date: December 18, 2004 - March 18, 2005

4. Issuance of color folders

Published content: a. New store Decoration b. Layout features c. Service features d. 20% off for wedding banquets within ten days of opening; e. If you spend over 1,000 yuan within ten days of opening, you will receive cash coupons and other activity details. The minimum amount of cash coupons is 100 yuan and is valid within one month. .

Function: The publication of the newspaper has a wide coverage and a clear target customer group. If there is a gimmick, it will definitely attract the public's attention and they will be willing to participate in the activities held when the new store is opened, thus achieving the publicity effect.

Entrained media:,

Published quantity: 50,000 copies

Published date: December 18, 2004, December 28, 2004

(2) Later publicity plan

1. "Zhanjiang Evening News"

Explanation:

① Promote the new store decoration, service features, etc., and spread the word With a natural and good environment and high-quality services, the new store has opened and the service quality has been improved to a higher level;

② Hold activities to ensure the flow of people within 2 months of opening.

③ Taking advantage of the residual heat of the 4th Food Festival, write an article in the "Zhanjiang Evening News" and analyze the current situation of private enterprises in Zhanjiang in the form of soft articles to report on the corporate culture of Natural Seafood House, highlighting the importance of corporate culture Communication, for example, the main title of the soft article is "The Difficult Road of Private Enterprises" and the subtitle is "Written on the Opening Day of the New Natural Seafood Store in Zhanjiang" to convey the following message to the public: "Natural" has embarked on a unique development path. , the future is brilliant, and it creates a good social image of nature.

Release content: News reports on charity auctions, banquets for orphans, etc., to establish a positive social image of nature.

Publishing date: January 1, 2004

Publishing media: "Zhanjiang Evening News"

(3) Event settings on the opening day

1. Ribbon-cutting ceremony

(Basic content: lion awakening--leader's speech--ribbon-cutting--auction of seafood treasures--donation--banquet.)

Celebration program:

The opening ceremony of Nature is initially scheduled to be held at 11 a.m. on January 1, 2005 at Nature Plaza.

--9:30 The music at the venue is loud, the colorful flags are fluttering, the welcoming guests, the lion awakening team are in place, and the staff are ready;

(Note: Lions are all beasts The military is the backbone of the people. The goal of Da Tianran is not only to be the leader in the Zhanjiang catering market, but also to take the lead in the domestic and even international catering market)

--10:10 Company leaders. , guests enter the venue one after another, sign in for the guests, wear flowers, and lead them to sit down. The guide is waiting at the entrance to prepare for the lead;

--10:55 Celebration Master of Ceremonies (Invite Zhanjiang TV Station to host (person in charge) announces that the celebration is about to begin. Leaders and guests are asked to take their seats, and all personnel participating in the celebration are asked to take their seats;

--11:00 The celebration officially begins, and the master of ceremonies recites the opening remarks of the ceremony;

--The master of ceremonies read out the list of main guests attending the celebration;

--The master of ceremonies announced: The opening ceremony of Zhanjiang Natural Seafood House has begun! (Golden drums beat together for 10 seconds);

--The celebration master invites the military band to play a piece of music;

--The celebration master invites the dragon dance team to perform;

--The master of ceremonies of the celebration invites the lion dance team to perform;

--The master of ceremonies of the celebration announces: Please speak; (company leader);

--The master of ceremonies of the celebration announces: Please speak; ( VIP);

--The master of ceremonies of the celebration presided over the ribbon-cutting ceremony, and the hostess led the company leaders and guests to their seats;

--The master of ceremonies invited the leaders of Natural Seafood House to preside over the cutting ceremony.

--The leaders of Natural Seafood Restaurant announced: The new store of Natural Seafood Restaurant has opened! (Leaders and guests cut the ribbon!)

--At the moment of cutting the ribbon, the music was loud, fireworks filled the sky, dragons and lions danced, and the celebration reached a climax;

--The emcee announced the auction of charity seafood treasures To begin, all distinguished guests are invited to move to the seafood pool! (Auction starts)

--The leaders of Seafood House transferred the cash from the auction to Zhanjiang Orphanage on the spot.

--The leaders of Zhanjiang Orphanage came forward to receive the donation and delivered a speech;

--The master of ceremonies of the celebration announced: All leaders and guests are invited to enter the lobby for dinner!

--In the singing, the master of ceremonies concluded his remarks, and the leaders and guests entered the lobby.

--The celebration is over.

2. Chinese buffet hospitality activities

Explanation: The main reasons for choosing a Chinese buffet are as follows:

a) Nature is famous for seafood, which is suitable for Chinese style cooking.

b) Take this opportunity to use physical decoration methods to decorate the atmosphere in the lobby. The dishes should be "big", such as "big dragon", "big lobster" and "big roasted suckling pig" etc., with the goal of inspiring people.

c) The design of the entire celebration is mainly based on Chinese traditional culture.

The banquet guests are arranged as follows:

a. Orphanage children and staff

b. Leaders at all levels and celebrities

c. Travel companions

3. Celebration Atmosphere Arrangement

(1) Atmosphere Arrangement of Main Road Sections in the City

1. There are 2 straight-lift balloons at the entrance of the old nature.

2. Place knife flags along the road from the entrance of Peking University to the entrance of Xinda Natural on Renmin Avenue to create a festive atmosphere connecting two points;

(2) Atmosphere layout in the lobby

The atmosphere is designed to be open, grand, natural and casual, giving people a relaxing dining experience.

(3) Atmosphere layout of the venue

1. The venue is equipped with 8 straight-lift balloons;

2. Celebration-themed slogans are hung above the front door of the main venue "Opening Ceremony of Zhanjiang Natural Seafood Restaurant"; a semicircular flower ball with a diameter of 1.5 meters is hung directly above the door to embellish the atmosphere of the venue;

3. Congratulatory flower baskets are placed on the left and right sides of the door, 8 on each side;

4. The floor from the entrance to the VIP seats will be paved with red carpet.

5. Place 10 column flower stands in front of the ribbon-cutting venue in advance to prepare guests to cut the ribbon and beautify the venue;

6. Leave a 5-meter open space in front of the ribbon-cutting flower stands to prepare for the lion dance The team and military band perform before the meeting and at the end of the climax of the celebration;

7. Arrange a few rows of seats neatly in front of the open space, ready to invite distinguished guests to take their seats;

8. On the left side of the gate A large welcome sign was arranged with the message "Warmly welcome all leaders and guests to visit the Natural Seafood House!" A large congratulatory sign was arranged along the entrance road of the underground parking lot with the message "Warm congratulations on the opening of the new store of Zhan Natural Seafood House" to express warm welcome to the guests. Welcome;

9. Next to the welcome sign, there is a row of sign-in desks covered with red cloth and decorated with flowers, ready for the hostess to accept the guests' sign-ins and wear flowers for the guests.

4. Slogans

1. Warmly celebrate the opening of the new Zhanjiang Natural Seafood Store!

2. Warmly welcome leaders, guests and friends at all levels to visit and give guidance!

3. Originated from nature, taste in nature!

4. Zhanjiang natural seafood leads the trend of Zhanjiang seafood!

5. Welcome to the top ten famous restaurants in Zhanjiang - Nature!

6. Gather seafood and gourmet culture to create a flagship restaurant in Zhanjiang!

7. Natural Seafood House wishes the people of the city: Happy New Year!

8. Develop Zhanjiang’s food economy and showcase the coastal city culture!

Hotel Festival Promotion Plan Sample

Children’s Day Plan

In order to further expand the influence of seaside hotel catering and strive for certain economic benefits, it is planned to On Children's Day (June 1st), the hotel's Donghai Restaurant and Silicon Valley Western Restaurant jointly launched the "Children's Day Family Discount":

1. Promotion Form

(1) Silicon Valley Western food (the following work is the responsibility of the Western restaurant)

1. For families who come to the Western restaurant to enjoy the Children's Day semi-buffet on Children's Day (June 1st - Sunday), the total cost for two adults is 128 yuan ( 64 yuan per person), children enjoy free discount;

Note: If one person brings a child, the child can be discounted at half price, that is, the total discount price is 96 yuan (adults 64 yuan, children 32 yuan).

2. In addition to Western-style delicacies, the buffet will also set up a special food station for children (including: hamburgers, hot dogs, skewers, ice cream, special drinks, strips, etc.)

3. Children who come to Silicon Valley Western Food to dine will receive a beautiful gift from the hotel - a multi-functional electronic puzzle (available in stock at the hotel).

2) Donghai Restaurant (the Chinese restaurant is responsible for the following tasks)

1. Children from families who come to the Chinese restaurant for lunch and dinner on Children’s Day (June 1) Everyone will receive an exquisite food gift box prepared by the hotel (the production of the packaging box will be coordinated by the general office, the food production will be completed by both Chinese and Western restaurants, and the collection and disinfection of the inner packaging boxes will be the specific responsibility of the Chinese restaurant);

2. Other discounts during the Children's Day promotion period cannot be used at the same time;

3. Children who come to dine on Children's Day will also receive a beautiful balloon sent by the hotel.

2. Store decoration and atmosphere

1. Paste some cartoon pictures and "Happy Children's Day" art posters in Chinese and English on the restaurant storefront; (to be completed by the art artist in cooperation with the catering department before the 16th )

2. Decorate the restaurant with various colorful balloons to exaggerate the festive atmosphere; (completed by the catering department before the 16th)

3. The restaurant will arrange gift booths on weekends, and provide tea Carry out targeted promotions for local customers

4. Starting from the second half of May, cartoon music and TV movies will be played in Western restaurants every Saturday and Sunday lunch and dinner. (To be completed before the 16th with the cooperation of the Engineering Department)

3. Advertising

1. Promotional leaflet (produced by the artist and completed before the 16th)

2. Newspaper advertising (the marketing department is responsible for advertising in the Nanshan Newspaper on May 29);

3. Poster production (the artist is responsible for the design, and makes a color inkjet drawing and KT board to post in the lobby The front of the column will be completed before the 16th).

4. Promotional division of labor

1. The distribution of promotional leaflets is completed jointly by the Chinese, Western and marketing departments;

2. Individual customer reservations Chinese and Western restaurants are responsible for the work;

3. Chinese food and housekeeping marketing are responsible for the reservations of frequent guests and contract guests;

4. Director Fang Zaneng is fully responsible for the promotion and reservations.

Dragon Boat Festival planning plan

In accordance with the traditional custom of exorcising evil spirits and eliminating diseases during the Dragon Boat Festival, Donghai Restaurant plans to organize various festival activities, and at the same time launch various types of healthy foods to vigorously promote healthy eating, A good trend in getting rid of diseases;

1. Promotional form

1. Donghai Restaurant will launch three novel and healthy special rice dumplings from May 18th (price to be determined): (Responsible by Mr. Fu)

(1) Green tea bacon rice dumpling: clear throat, throat, and replenish qi. Nourishes the skin;

(2) Rice dumplings with bean paste and alkaline water: cooling and relieving heat, digesting food and strengthening the stomach;

(3) Barley and mushroom rice dumplings: clearing away heat and detoxifying, dispersing wind and clearing the orifices.

2． Donghai Restaurant plans to vigorously launch a series of healthy special dishes at the same time, using the obvious physical fitness effect as a selling point to promote to diners;

3. Donghai Restaurant plans to launch the activity of "Tasting fragrant rice dumplings during the Dragon Boat Festival, curing diseases and protecting health" during the Dragon Boat Festival based on traditional customs;

2. In-store decoration and atmosphere

1. Donghai Restaurant has set up a display stand at the entrance to promote and sell exquisitely made rice dumplings and mugwort cakes;

2. Use sachets and mugwort to decorate the front of the restaurant appropriately, and use various balloons to decorate the floor;

3. Produce exquisite promotional leaflets and posters for distribution and posting to expand influence and guide guests to spend.

3. Advertising

1. Promotional leaflet (produced by the artist, completed before the 16th)

2. Newspaper advertising (responsible by the marketing department, one advertisement will be placed in Nanshan Daily and Evening News at the end of May and early June)

3. Poster production (the artist is responsible for the design, and produces a color inkjet drawing and a KT board to be posted on the front of the lobby column, completed before the 16th).

4. Promotional division of labor

1. Chinese food marketing is mainly responsible for distributing promotional leaflets, with cooperation from other departments;

2. The Chinese restaurant sales desk is responsible for individual customer reservations;

3. The hotel marketing department is responsible for the reservation of frequent guests and contract guests;

4. Manager Zheng Yunfang is fully responsible for promotion and reservation work.