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Conference marketing symposium program

The marketing symposium is about to start? Have you made the relevant plan? This article is my carefully edited conference marketing symposium plan, hoping to help you! Conference marketing symposium program 1

1. Purpose of the conference: Through this investment promotion conference, the intention of participating dealers to cooperate with the company in time is reached, paving the way for starting the market.

second, the theme of the meeting: advocate health, create excellent products and lead a win-win situation.

III. Meeting time: from October 15th to October 17th, xx, report in the afternoon on the first day, and hold a formal meeting at 8: 3am on the second day

.

IV. Participants:

1. Government leaders, including government leaders, President of Household Electrical Appliances Association

2, leaders of Konka Group, leaders of kitchen and bathroom division, representatives of technical department, representatives of quality department, national regional managers

3, national distributors

4, conference staff: members of preparatory group, dispatching group, logistics group, reception group, transportation group and on-site planning group

5. Meeting place: tentatively designated "secretarial work" hotel.

2. Before September 21st, the Marketing Department will submit the draft Investment Promotion Conference Plan, which will be discussed by the preparatory group and approved by the General Manager.

3. From September 22nd to October 5th, the regional managers will issue Invitation for Investment to other well-known distributors of household appliances and national chain sales enterprises such as Gome and Suning.

4. Make sure the meeting address and the list of participants (government agencies, media and industry personnel) before October 1st.

5. A master of ceremonies group is set up within the company or a professional master of ceremonies company is invited to take charge of reception.

6. Division of labor (see Table 2 for details 2)

7. Complete the 5s work of the company and the factory site before October 14th, and complete the procurement and information transmission of related reception items.

8. Before October 5th, the marketing manager shall be responsible for the expense budget of the whole investment promotion meeting, which shall be submitted to the marketing director for review and signed by the general manager.

VII. Meeting date (October 16th)

1. Specific meeting process (see Table 1 for details);

2. See Table 2 Description of Division of Labor and Responsibilities for the work contents and requirements of each group;

VIII. Ending period of the meeting (October 17th)

1. Cleaning up the meeting site;

2. Settlement of expenses with the hotel;

3. Show the dealers around the company and the production site;

3. After the meeting, each regional manager is responsible for the investment negotiation of regional distributors and the assistance for the return trip.

IX. Summary period of the meeting (October 17th)

1. Summary of the work of the investment promotion meeting

2. Work plan and objectives for the next period

Table 1:

1. Agenda of the meeting

Speech on date and time items/ Note of person in charge

1.15 12: -18: 3, guests' reception group

18: 3-21: , dinner logistics group

1.16 7: -8: , breakfast logistics group

8: -8: 3, participants enter the reception group to broadcast company advertisements. Introducing the opening music of the guests

8: 5-9: 5 Speech by the representative of Household Electrical Appliances Association

9: 5-9: 15 Welcome speech by the president of the group

9: 15-9: 45 Keynote speech by the general manager of the company (company vision and development plan). The general manager plays the ppt speech

take a 1-minute break from 9: 45 to 1: to play the company advertisement

1: to 1: 4, the theme of investment promotion and the idea of market operation, and the marketing director plays PPT

1: 4 to 11: , the new product unveiling ceremony, the host who announced the ordering policy, Opening guests

11: -12: group discussion

regional sales managers

12: -13: 3 lunch and break logistics group

13: 3-14: participants enter the reception group of the venue to play company advertisements

14: -15: 3 discussion. Announce the highest order prize and the exciting background music of the awarding host

15: 3-15: 5, announce the list of agents and issue the certificate of agency, and the host and awarding guests will play music. Pay attention to the atmosphere, the interaction between the awarding guests and the agents

15: 5-16: 3, the representatives of the agents made speeches and made decisions (2). Speech

16: 3-17: , group photo group

17: -18: , group visit to the factory marketing director

3 minutes break from 18: to 18: 3, logistics group

18: 3-21: dinner, Lucky draw logistics group

1.17 7: -8: Breakfast logistics group

Check out before 12 noon, return logistics group, transportation group

II. Meeting discipline and warm tips

Meeting discipline

1. Participants must be polite, pay attention to gfd, keep their clothes clean, decent and polite;

2. During the meeting, you shall not be absent, late or leave early, and you shall not leave the meeting halfway;

3. Turn the mobile phone to a silent or vibrating state during the meeting. Smoking, talking loudly, whispering, dozing off or answering the phone are prohibited in the meeting room. Please solve important matters during the meeting break or after the meeting.

4. Participants are not allowed to do chores unrelated to the meeting, and they are not allowed to walk around at will;

5. Don't disturb the normal order during the break, and don't make noise or play loudly;

6. Please take good care of the facilities in the hotel. Don't scribble on the desks in the meeting room, and don't throw up or throw things around, which will damage the meeting environment.

7. Keep personal property by yourself, lock the door when people leave the locker, and carry valuables with them;

8. Any damage caused to any articles or facilities of the hotel shall be compensated according to the price;

9. Participants are not allowed to disclose meeting secrets, keep meeting materials properly, and are not allowed to disclose meeting contents to irrelevant personnel.

Tips

1. The regional manager is responsible for the business negotiation, tracking and other matters of the regional agents;

2. The product exhibition hall was set up at the conference site to display Kangjia's new products. The unveiling ceremony was held on the morning of 16th.

3. Breakfast, lunch and dinner will be provided during the meeting. Please bring your guest ID and meal coupon with you when dining. The hotel will dine with your guest ID and meal coupon.

"Lucky Draw" activities and performances will be held during the dinner on the 4th and 16th. Please bring your guest ID card and participate in the lucky draw with the number of the guest ID card.

5. During the meeting, for your personal and property safety, please cooperate with the meeting schedule, do not leave the hotel without permission, observe the hotel management system, and take good care of your personal belongings. If you need anything, you can contact the meeting group.

6. Contact list of the meeting group:

Contact number of the contact person for organizing the project

Meeting coordination and coordination of all matters of the whole meeting

Meal and accommodation arrangement, Chinese food and dinner for all participants (including the number and place of meals, etc.), Arrange accommodation for all participants (including accommodation number, location, room arrangement, etc.)

Follow-up of affairs during the conference organization meeting, arrangement of picking up and dropping off vehicles for participants, reservation of return tickets

Conference budget scheme

1. Transportation expenses can be subdivided into:

(1) Transportation expenses from the departure point to the conference place-including flights, railways, highways and passenger ships. And the transportation from the destination station, airport, wharf to the accommodation

(2), the transportation expenses during the meeting-mainly the transportation expenses at the meeting place, including the transportation from the accommodation to the clubhouse, the transportation from the clubhouse to the dining place, the transportation from the clubhouse to the business communication place, the transportation for business investigation and the scheduled transportation that other participants may use.

(3) Farewell traffic and return traffic-including flights, railways, highways, passenger ships and accommodation to the airport, station and Hong Kong.

2. Meeting room/hall expenses

can be broken down into:

(1) Rental of meeting venue-Generally speaking, the rental of venue already includes some common facilities, such as laser pointer, sound system, tables and chairs, rostrum, whiteboard or blackboard, oily pen, chalk, etc., but some unconventional facilities, such as projection equipment, are not included.

(2) Rental fees of conference facilities-This part of the fees mainly refers to the rental of some special equipment, such as projectors, laptops, mobile simultaneous translation systems, venue display systems, multimedia systems, video recording equipment, etc. When renting, a certain use deposit is usually required, and the rental fees include the technical support and maintenance fees of the equipment.

it is worth noting that when renting equipment, specific requirements should be made for various performance parameters (professional conference service companies can usually be consulted to obtain the most suitable cost performance), otherwise the meeting may be affected.

in addition, the rental prices of these conference facilities may vary greatly due to the different brands, places of origin and old ones.

(3) venue layout fee-generally speaking, this fee is included in the venue rental fee if it is not a special requirement.

if you have special requirements, you can negotiate with professional conference service providers.

(4) Other support expenses-these usually include advertising and printing, etiquette, secretarial services, transportation and warehousing, entertainment and health care, media, public relations, etc.

since these supports are temporary, if the conference organizers look for support from these industries separately, the cost may be higher than the market price. If professional conference service providers act as agents, they will get support with relatively low price and professional service.

for these individual service support, the organizer should specify the requirements as much as possible and sign a separate service agreement.

3. Accommodation expenses

Accommodation expenses should be very easy to understand-it is worth noting that some of the prices in the accommodation expenses are full prices, and some of them need to be subject to additional government taxes.

for meetings, accommodation may be one of the main expenses.

finding a professional exhibition service provider can usually get a better discount.

The normal accommodation fee is not only related to the star standard of the hotel, room type and other factors, but also related to the open services in the room, such as long-distance communication, washing and changing, mini-bar drinks, one-time laundry, Internet, fruit provision and other services.

the conference organizer should specify the service items and scope that the hotel should close or open.

4. Food and beverage expenses

The food and beverage expenses of a meeting can be simple or complicated, depending on the agenda and purpose of the meeting.

(1), breakfast

Breakfast is usually a buffet, of course, you can also eat around the table, and the cost can be calculated according to the number of people (but considering the particularity of meeting dining and the preparation of raw materials, the estimated number of people who eat should not be different from the actual number of people who eat, otherwise the restaurant has reason to refuse to settle accounts according to the actual number of people who eat-and charge fees according to the predetermined number instead)

(2), Chinese food and lunch < p

if the organizer wants the drinks to be purchased by himself rather than provided by the restaurant, the restaurant may charge a certain amount of service fee.

(3), drinks and service charges

Usually, if you eat in a restaurant in a high-star hotel, the restaurant refuses to take drinks out by the organizer. If you can take drinks out, the restaurant usually needs to add a service charge.

when holding a conference banquet in a high-star hotel, a service charge of about 15% is usually added on the basis of the basic consumption level.

(4) Tea breaks at the meeting place

This fee is basically budgeted according to the number of people, and the combination of food and drinks for tea breaks at different time periods can be proposed when budgeting.

The coffee break price informed by the organizer usually includes the service personnel fee. If the organizer needs non-procedural services, it may need an extra budget.

In general, tea breaks can be divided into two types: Western-style coffee, black tea, western-style snacks and fruits, while Chinese-style tea breaks mainly include boiled water, green tea or scented tea, fruit tea, fruits, coffee, fruits and snacks.

(5), mixer/dance

In fact, the budget of mixer/dance may be more complicated than that of a single banquet, and it is easy to calculate the budget as long as the meal label and scale are set.

However, it may take a long time to confirm the budget of the reception/dance from the design to the venue and program support:

6. Audio-visual equipment

Unless it is held outdoors, the cost of audio-visual equipment can usually be ignored.

If it has to be done outdoors for the effect of public relations, the budget of audio-visual equipment is more complicated, including:

● The rental cost of the equipment itself, which is usually calculated on a daily basis

● The transportation, installation and debugging of the equipment and the support cost of control technicians, so that the exhibition service provider can act as an agent

● The audio source, mainly background music and entertainment music, can be selected by the organizer, or by the organizer.

if there is a fixed performance in a suitable place, the budget is very simple, which is positively related to the number of people watching the performance-except for the special performance or the booking.

d, other-dim sum, fruit and mixed wine

5. Miscellaneous expenses

Miscellaneous expenses refer to the expenses arising from some temporary arrangements during the exhibition, including printing, temporary transportation and loading and unloading, souvenirs, model and etiquette services, temporary props, faxes and other communications, express delivery services, temporary health care, translation and guidance, temporary business vehicles, remittance and so on.

it is difficult to plan the budget of miscellaneous expenses, and unforeseen expenses can usually be added to the budget of conference expenses. Conference Marketing Symposium Scheme Part II

On February 13th, XX, a sales meeting will be held to summarize the sales work of the whole year through the industry situation, find out the gains and losses in the work, unify the thinking and understanding, and clarify the focus and direction of the sales work in XX.

1. Conference theme: XX annual company sales work conference

2. Meeting time: 8: 3-11: 3 on February 13th, XX

3. Meeting place.