Zibo barbecue is so popular, what is the reason?

This spring, Zibo's barbecue was completely on fire, and it spread all over social platforms. It's too hot, so college students take the high-speed train to Zibo to punch cards and plant grass. It's so spicy that your classmates and friends from other provinces who haven't contacted you for a long time will come to Shandong to taste it, and related topics will be listed on the hot search list again and again. Even Kang Hui, the anchor of CCTV, praised it in the middle of the night and became a phenomenal IP.

A fire broke out in early March, and it is still hot today. What is the reason for the fire of "Zibo Barbecue"?

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Zibo barbecue is so popular, first of all, because of the help of fission spread of short video platform.

It is not difficult to find that social platform communication has played a great role in promoting barbecue in Zibo. As early as May, 20021year, Zibo, a up main detective shop, released "Shandong Big Brother:" for a barbecue. I guarantee that you will want to eat this barbecue at first sight! ",the broadcast volume broke 5 million; A food blogger from Tik Tok visited the barbecue restaurant in Zibo and got 900,000 likes.

This year's explosions first came from a large number of grass planting videos released by netizens on various platforms, especially college students. Since the end of February, the passenger flow at Zibo Railway Station has increased significantly, and the average daily number of passengers sent has reached the highest level in the past three years.

College students have a barbecue in Zibo, which becomes a temporary scene. They punched in at Zibo Railway Station and created their own "Zibo Barbecue Gesture". All kinds of fancy punching cards trigger college students' collective imitation. Young people who went to Zibo for a barbecue made their own hair bands, and the barbecue in Zibo began to detonate.

Subsequently, the media quickly captured this news phenomenon, Shandong Radio and Television and other provincial media quickly followed suit, and CCTV, Guangming Daily and other media joined in, releasing various live broadcasts, short videos, comments and in-depth reports. At the same time, Internet celebrity V and foreign friends are invited to experience in Zibo. The wide spread of media communication matrix, coupled with the automatic drainage of network celebrity big V, makes the barbecue in Zibo continue to be popular.

Zibo barbecue is so popular, the second reason lies in the ultimate pure "grounding gas".

A low square table, a few old Mazar-i-Mazar, three or five friends sat in front of a small oven, and put the kebabs that had been roasted to six or seven degrees on the bracket of the oven. Soon, the mutton skewers sizzled, oil flowers dripped into the charcoal fire below, and the barbecue flavor mixed with the aroma of fruit charcoal floated out, which made people's appetite open.

Then, spread a small cake on the palm of your hand, or pinch it with garlic hot sauce, or dip it in Chili noodles and cumin powder, put green shallots and crispy mutton skewers, roll it up and take it down to your mouth. ...

While greatly satisfying the taste buds, doing it yourself and participating in it has become the signature of Zibo barbecue. "Cookie oven with dip, soul barbecue three-piece", diners DIY according to their preferences, squeaking barbecue sound, buzzing fireworks sound, full of practical sense and happiness that life is on the right track after the epidemic.

Zibo barbecue is so popular, but also thanks to the local hard-core convenience measures.

After the barbecue incident in Zibo, the local government responded quickly and introduced a series of tough measures:

Add 2 1 customized bus lines for "Zibo BBQ".

Provide students with free or half-price accommodation in youth hostels.

Strengthen patrol prevention and control, preventive publicity and traffic guidance.

Implementing rapid food inspection to ensure food safety

Publish a barbecue map of Zibo.

……

Various measures have benefited the people, relieved the worries of diners coming to Zi, and further enhanced the regional brand image of "Zibo Barbecue".