What is the opening ceremony process of general enterprises?

◆ Activity time

XXXX，XXXX，XX，XX

◆ Activity location

Main entrance of local hotel chain

◆ Activity form

1, interior decoration

2. Location layout

3. Background music

4. ribbon-cutting ceremony

Step 5 shoot

6, gongs and drums dance

7, lion dance

8, membership card sales

9. Give gifts

10, distributing leaflets

1 1, collecting consumer questionnaires.

◆ Basic operating specifications

The specific schedule is as follows:

08: 30 —— 10: 00 Site layout and etiquette reception

10: 00 —— 10: 30 ribbon-cutting ceremony, president's speech, guest's speech.

10: 30 ——11:30, gongs and drums, lion dance performances, membership card sales, gifts, leaflets and consumer questionnaires.

◆ Expected goal of the activity.

1. On the occasion of the new opening anniversary of the project, through activities such as interior and exterior decoration, opening ribbon-cutting, firecrackers, lion dance, gift giving, membership card sales, etc.

Broadcast the good news of the opening of the project and expand social visibility;

2. Deepen the close communication with consumers and enhance the external affinity of the project brand;

3. Taking the opening activities as the carrier, let every consumer see the superior environment of the enterprise more clearly, understand the senior management taste of the enterprise, and feel immersive;

4. With the help of the opening ceremony, consumers can understand the unique business philosophy, concept and culture of the project, establish its unique brand image, and lay a good foundation for the project to win favorable competition in the domestic hotel chain industry in the future.

Part II: Preparation

◆ Activity scale:

The number of participants is about 200-300 (the number will be abridged according to the site situation). The site layout is based on creating a warm and grand celebration atmosphere, and the activities are aimed at producing good news effects and social benefits.

◆ Personnel invitation

1. Performers invited gongs and drums and lion dance teams dressed in bright national costumes to perform various drum orders, double lion pearls and double lion prayers, adding luster to the opening ceremony, rendering the festive atmosphere and attracting more passers-by to stop and watch;

2.6 etiquette ladies (internal staff), wearing uniform red cheongsam and ribbons, are responsible for helping guests sign in and guiding them into the venue.

3. A number of security personnel (internal personnel) are responsible for the safety and instructions of vehicle driving and parking;

4. Several cleaning personnel (internal personnel) are responsible for the on-site cleaning and hygiene work;

5. At the invitation of the host, hire a professional program host who is good at mobilizing the atmosphere at the scene, can take the initiative to participate in activities with the audience and repeatedly publicize the company's image, and the person in charge will contact;

6. Inviting guests is an extremely important part of the ceremony. In order to make the ceremony give full play to its sensational and positive public opinion role, guests must be carefully selected in the work of inviting guests, and celebrities should be invited as much as possible to create news effects. Important guests should be invited by someone in person.

Invitation scope of guests: a, government leaders, heads of competent departments, b, general managers and directors of enterprises, companies and real estate, c, social celebrities and journalists.

7. Transportation and accommodation arrangements: The hotel is responsible for arranging pick-up vehicles and banquet places for guests and picking up and dropping off the lion dance team;

8. Preparation of event materials: vehicles, bottled mineral water, champagne, power supply equipment, audio facilities, gifts, ribbon-cutting tools, fireworks, stage, hot air balloon, inflatable arch, welcome carpet, lanterns, colorful flags, promotional materials, flower baskets, banners, sign-in desks, signs, guest seats, etc.

Part III: On-site Work Arrangement

◆ Work arrangement in the preliminary preparation stage

1, XX, XXXX, send the draft opening plan to the headquarters for review, and make feasible modifications to the plan;

2. Determine the scale, venue, equipment and facilities of the activities on XX, XX, XX, in order to arrange the work;

3. The company headquarters should set up a working group on this activity as soon as possible, and the working group should hold the first celebration meeting on the same day. The content of the meeting should focus on making clear arrangements for the recent work, making decisions on the scale, scale and project setting of this activity, and formulating a more detailed operation plan.

◆ Work arrangement in production and implementation stages:

1, XX, XXXX, start to determine the candidates for the guests attending the celebration, and complete the confirmation of the receipt within 5 days, so as to order the customized flower blue, the gift share, the amount of wine, the number of paintings and the speaking time of the guests;

2. Entrust the advertising company to complete the pre-production of the items needed for the activity on XX, XX, and confirm the completion of the construction on the morning of XX, XX;

◆ Work arrangement in site layout stage:

1, XX, XXXX, the hotel began to decorate the interior;

2. On XX, XX, XX, the advertising company began to arrange the site, and all banners, hangers, lanterns, colorful flags and welcome carpets should be installed at XX in the morning of XX. (The hotel sends two staff to confirm the specific location)

3. On XX, XX, the advertising company started the website layout. At XX in the morning, the podium construction and background board installation were completed, and the sign-in desk, signs, guest seats, acoustics, power supply equipment and champagne tower of the main venue were arranged, and relevant hotel personnel were assisted to inspect the arranged items. Before XX o'clock in the afternoon, the layout of inflatable dragon arch and high-altitude balloon was completed, and the production of flower blue, flower card, corsage and badge and small balloon was completed on time.

4. All relevant departments of the hotel have made a comprehensive inspection and acceptance of all environmental arrangements, and all the preparatory work has been completed.

◆ Detailed description of site layout:

1. Interior decoration: ribbons are hung from the ceiling of the lobby, welcome trees are arranged not far from the main entrance, a number of exhibition boards and guide boards are set in the conspicuous place of the lobby, and guest rest seats, drinks and food self-help tables are placed in the conspicuous place, so that staff can shuttle service and guide guests;

2. High-altitude balloons: In order to create a cheerful, festive and lively atmosphere, high-altitude balloons are placed in front of the main entrance of the hotel, the number of which is to be determined, and the balloons are made of red lantern spheres, which are cheerful and generous;

3. Banner hanging width: the content is mainly based on the words of opening ceremony, and the specific content is determined by the headquarters;

4. Inflatable Arch: An arch with a diameter of18m is arranged in front of the hotel, and the words "Congratulations on the grand opening of XXXXXXXX Hotel" are hung on it, which can convey the good news of the opening simply and clearly;

5. Welcome passage: laying a red carpet with a width of about 3 meters in front of the hotel (according to the actual length) and placing bright flower baskets on both sides of the carpet can not only create an atmosphere for the scene, but also form the effect of isolation zone;

6. Ribbon-cutting Stage: Set up a 4m×8m stage at the entrance of the hotel, with a microphone in the middle and front and potted flowers on both sides and front, which can not only create an atmosphere for the scene, but also form the effect of isolation zone;

7. Lanterns and colorful flags: Red lanterns can be hung near the front of the hotel, strung in groups of three, with the words "XXXX" written on them, to attract people from the past, invisibly convey the good news of the opening of the project to the public and expand the visibility and influence of the project.

◆ Scene layout standard:

Colored flag

1, quantity: several faces (as the case may be)

2. Specification: 0.75m X l.5m

3, material: silk surface

4. Content: Warmly congratulate the grand opening of XXXXXXXX Hotel.

5. Layout: inserted on both sides of roads and sidewalks.

Remarks: beautifully printed colorful flags fly in the wind to welcome every guest, which can fully reflect the enthusiasm and joy of the organizers. The number of colorful flags can reflect the grandeur of the whole celebration scene and is also an effective propaganda material.

huge

1, quantity: several pieces;

2. Specification: 8 X 25m

3, material: Oxford cloth

4. Content: According to the opening information,

5. Layout: walls on both sides of the hotel entrance. (Negotiate with surrounding properties)

Fly a small balloon

1, quantity: several pieces

2, material: PVC

3. Layout: Above the main venue

Remarks: Flying when cutting the ribbon will make the whole venue look grand and peaceful, and it will also increase the atmosphere of the opening ceremony.

Australian balloon adventure

L, quantity: several

2, specifications: balloon diameter 3 meters.

3. Material: PVC

4. Content: According to the opening information,

5. Layout: Above the venue and the main venue.

Inflatable arch

1, quantity: how many seats

2. Specification: span 15m/ seat

3. Material: PVC

4. Content: According to the opening information,

5. Layout: main venue entrance and driveway.

Landing balloon

1, quantity: several

2. Specification: 3 meters in diameter

3. Layout: both sides of the company's gate lane;

Remarks: It is fashionable and colorful, which can attract people's attention.

Check-in desk, sunshade

1, quantity: duty station 1 group, two umbrellas.

2. Specification: 3m X0.65m X0.75m

3. Layout: The table on the right side of the main venue is covered with red flannel, which reads "Check-in Desk" to facilitate the guests to sign in.

Hualan

1, quantity: several (depending on sponsors, partners and guests)

2, specifications: three-tier Western style

3. Layout: the left and right sides of the podium, the two sides of the hotel gate and the two sides of the driveway;

Remarks: Colorful flowers and blue flowers, together with sincere congratulations, make the celebration more exciting.

face cards

1, quantity: several pieces

2. Specification:11NX1.8m.

3, material: foam, gold lettering

4. Content: According to the opening information,

5. Layout: left and right sides of the main venue

Remarks: The warm and concise words let people know the significance of this celebration at a glance.

Background card

1, quantity: one piece

2. Specification: 12m X 3m

3. Material: wooden board, steel frame structure, painting.

4. Content: According to the opening information,

platform

1, quantity: l blocks:

2. Specifications: It depends on the specifications provided by the hotel.

3, material: crystal table

A grand reception

1, quantity: several square meters (depending on the site area)

2. Layout: the open space of the main venue

Remarks: Highlight the main venue and add festive atmosphere.

other

1, several ribbon-cutting balls

2. Sign in 1 copy, 1 pen set.

3. How many ribbons

4. How many chairs

5, a number of corsage

6. Pots of green plants

7. Pots of potted flowers

◆ Atmosphere creation

Etiquette girl

1, quantity: 6 digits

2. Location: On both sides of the rostrum, at the sign-in desk.

Remarks: Miss Etiquette is young and beautiful, wearing ribbons, welcoming guests with a smile and helping to cut the ribbon, which is a beautiful landscape on the celebration field.

military band

1, quantity: several digits

2. Specifications: Professionals

3. Location: the left side of the rostrum

Remarks: During the welcoming ceremony and ceremony, the military band played various welcome songs and warm celebration music, which made the ceremony very lively, melodious and beautiful. The lingering sound of military music made every guest intoxicated and unforgettable, which could effectively improve the publicity of the hotel opening ceremony.

Wake up the lion

1, quantity: 4 pairs

2, specifications: South Lion

3. Venue: Center of the main venue

Remarks: The wonderful performance of lion dancing and picking green flowers and reciting words congratulated the opening of the Tang Dynasty, which added a strong interest and festive atmosphere to the ceremony.

sound

1, quantity: l sets

2. Description: Major

3. Venue: Main venue

◆ Regional planning:

1. Etiquette reception area: It can be arranged at one side of the ribbon-cutting venue, and consists of two check-in desks and six etiquette ladies. The sign-in desk is covered with red velveteen tablecloth, sign-in book and inkstone, and the gift desk is equipped with a table card. On one side of the table, there are corsages and gifts, and two hostesses are responsible for welcoming Jia at the gate of the hotel.

Bin, one guides the guests to the sign-in desk, two hostesses are responsible for assisting the guests to sign in at the sign-in desk, wearing corsage and giving gifts to the guests, and one hostesses guides the guests to rest in the rest area and handle emergencies at any time;

2. Guest rest area: It can be arranged in the service area in the hotel lobby. Suitable drinks are placed on the table for guests to enjoy, and the staff plays soft background music, giving people a comfortable feeling.

◆ Work arrangement in the implementation stage of the activity:

1, XXXX XX, at XX o'clock in the morning, the staff of etiquette company and hotel staff arrived at the scene to prepare for the work, and the security personnel began to protect the scene;

2. At XX o'clock in the morning, the staff such as the etiquette lady, the lion and the military band are ready;

3. At XX o'clock in the morning, the host, photographer, sound engineer, news media and guests are ready;

4. At XX in the morning, the military band plays a welcome song, and the hostess greets the guests, wears corsage for the guests and assists in signing in;

The celebration officially started at XX in the morning.

◆ Ritual procedure

1, XXXX XX, the ceremony officially started in the morning of XX;

2. XX:XX plays the welcoming ceremony, the military band plays the welcoming song, the hostess welcomes the guests, helps the guests sign in, and wears a corsage and badge for the guests;

3.XX:XX guests enter the venue and take their seats;

4.XX:XX stereo played to celebrate the March, a large piece of HongLing slowly descended from the air, the music was changed to dance music, HongLing unveiled the veil, and dancers performed the dance "Good Day" to mobilize the atmosphere and attract public attention.

5.XX: After the dance, colorful ribbons and colored paper were sprinkled from the air, and the host took the stage to announce the official opening ceremony of the hotel. The host introduced the guests and read out congratulations and congratulatory letters (drum music);

6. XX: The host invited the president of the company to give a speech (applause);

7.XX: The host invited the general manager of the hotel to give a speech (applause);

8.XX: The host invited the guests to speak (applause);

9.XX: The host invited the president, general manager and guest representatives to make the finishing touch for the sleeping lion, wake up the lion and dance, and invited guests to enjoy the lion dance performance;

10, XX: The host announces the list of ribbon-cutting personnel, and the hostess guides the officiating guests to the rostrum respectively;

1 1, XX: The host announced the opening of the ribbon-cutting ceremony of the hotel. The officiating guests, the company president and the general manager of the hotel cut the ribbon for the ceremony, raised glasses and drank together, drummed and danced, released balloons and distributed gifts, which pushed the ceremony to a climax;

12, XX: The host announced the successful conclusion of the grand opening ceremony of XXXXXXXX Hotel.

◆ Logistics support work arrangement

There will be a lot of logistics support in the specific operation process of this activity, which will directly affect the success or failure of this activity:

1. Site sanitation and cleaning: provide 10 cleaners to clean the activity site at any time to ensure the cleanliness of the activity site;

2. Arrangement of activity funds: the funds needed for the activity should be managed by a special person to ensure the smooth progress of the activity;

3. Activity work report: hold regular celebration work meetings to inform the progress of various preparations;

4. Security and emergency measures on the day of the event: provide 10 security guards to comprehensively monitor the event site;

5. Traffic order: Four security guards are responsible for the traffic order at the entrance of the activity site, and motor vehicles are not allowed to park on the roadside. Designated parking for tourists' vehicles shall be specially assigned;

6. Fire fighting: equipped with fire extinguishers, two security guards ensure that people entering the ceremony venue are forbidden to bring any inflammable and explosive articles into the site;

7. Medical treatment: set up a medical prevention point at the activity site, equipped with 1 medical staff;

8. Electrician and audio: the main venue is equipped with professional electrician 1 person, generator 1 person, test and maintenance electricity 1 person, and 2 professional audio technicians to ensure the normal speech and broadcast of the ceremony;

9. Rainproof measures: Prepare the L-shaped air shed with the specification of 20x 15m for emergency use.

◆ Draw up the list of opening leading groups.

Commander in chief:

Supervisor:

On-site supervision:

On-site leading group:

Logistics Support Group:

Security team:

Preparatory group:

◆ Market survey questionnaire form

Date: _ _ _ _ _ _ _ _ _ Week: _ _ _ _ _ _ _ Visiting time: _ _ _ _ _ _ _ _ Weather: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Hello! We are conducting a questionnaire survey, and hope that the results of this survey can provide you with better services. Can I borrow a few minutes to ask you some questions? Select multiple items and tick the corresponding spaces.

1. Do you know "XXXXX Hotel"?

□ Know (what channel: □ newspaper □ Internet □ advertisement □ introduction of others □ SMS □ others _ _ _ _ _ _ _ _ _)

□ I don't know

2. Under what circumstances would you choose to stay in a hotel?

□ Travel time □ Travel time □ Party time □ Other _ _ _ _ _ _ _ _

3. How do you usually choose to get to the hotel?

□ Walk □ Drive □ Take a bus □ Take a taxi □ Other _ _ _ _ _ _ _ _

4. Do you care about the environment around the hotel?

□ Care □ Don't care □ Other _ _ _ _ _ _ _ _ _ _ _

5. How many stars do you often choose to stay in?

□ Economy □ Two Stars □ Three Stars □ Four Stars □ Five Stars

6. What do you care most about your hotel? (Multiple selections are allowed)

□ Service □ Large indoor area □ Comfortable bed □ Internet access □ Newly renovated □ Spacious bathroom □ Color layout □ Fully equipped.

□ Other _ _ _ _ _ _ _ _ _ _ _ _

7. What do you think the hotel needs to improve? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

8. Which of the following numbers is your age?

□ 15 ~ 19 □ 20 ~ 24 □ 25 ~ 29 □ 30 ~ 34

□ 35 ~ 44 years old □ 45 ~ 54 years old □ 55 ~ 64 years old □65 years old or older

9. Which of the following figures is your monthly income?

≤ 2,500 yuan, □ 2,500 ~1500, □1500 ~ 5,000, □ 5,000 ~ 6,000, □ 6,000 ~ 8,000 or more.

10 Your marital status

□ Married □ Unmarried □ Other _ _ _ _ _ _ _ _ _ _ _

1 1, what is your occupation?

□ Civil servants □ enterprise managers □ private owners □ institutions □ ordinary people □ others _ _ _ _ _ _ _ _ _ _ _

Thank you for accepting our questionnaire survey today!