Chayan Yuese’s apology sparked heated debate. Why did it apologize?

Cha Yan Yuese’s apology sparked heated discussion because Cha Yan Yuese used the word “pick up baskets” in the advertising copy. This is a local Changsha dialect, but according to Changsha locals , may have the meaning of discriminating against women, so this caused netizens to be dissatisfied with Cha Yan Yuese, so Cha Yan Yuese issued an apology statement. 1. Cha Yanyuese’s release? Picking up the basket? Accused of discriminating against women.

Chayan Yuese believes that if you buy two of the same style, you can enjoy the membership multi-item price. The points accumulated from buying milk tea at the regular price can also be used to exchange for peripherals. Don’t you feel that you have picked up a big basket? Use it. It is the meaning of "lucky" in the word "pick up baskets". However, because this word has the meaning of discriminating against women, it caused dissatisfaction among netizens, so Cha Yanyue began to apologize. 2. Cha Yanyue apologized for the copywriting.

Regarding the turmoil caused by this advertising creativity, Cha Yanyuese believes that the reason is that the creative process did not grasp the scale well, did not achieve creative ideas that would not cause ambiguity, and did not take into account the differences in dialects and slang. Regional differences in understanding were formed, and it was proposed to immediately recall this batch of Changsha dialect-themed mugs. We sincerely hope that the peripheral products inspired by Changsha slang can make everyone feel the richness and fun of Changsha. We feel very ashamed that our self-righteous creation has failed everyone's love. 3. I hope that the tea will become better and better.

But for netizens, such an apology is evasive and has no substantive effect. Moreover, this may not be the first time Cha Yan Yuese has made such a mistake. Therefore, netizens are not satisfied with Cha Yan Yuese. Yuese didn't buy this apology, but was extremely disappointed with Chayan Yuese. After all, when faced with this kind of problem, netizens can’t understand it if they do it again after being reminded by netizens. For a brand to become bigger and stronger, it must focus on consumer experience. Only by respecting consumers, respecting the market, and gaining recognition from consumers can we sell our products better. I hope Chayanyuese can learn from this experience and make better copywriting in the future.