Slogans about ancient poems

1. Biography of Wei Mo, the Book of the Old Tang Dynasty: "Although it is suspected, you can't know it at home.

"2. The Classic of Filial Piety: Broadening the Virtue," Gentleman's teaching is based on filial piety, and it's not home-oriented, but it's increasingly common. "3. Han Zheng Xuan's Note:" Teaching is not home-oriented, but it's increasingly common.

"4," Answer to Zhao Jingyan "Author: Cao Shu (Wei and Jin Dynasties) has its rivers in the sea, and its mountains accumulate its soil.

it shows admiration and looks obvious, and its source is deep and moist.

look up to my friend, but it's not cool with light.

who said that there is no chapter, it will be announced today.

the importance of propaganda: historical experience has proved that propaganda and ideological work is an extremely important work.

Propaganda and public opinion are related to the long-term stability of the Party and the country, and the extreme importance of propaganda and ideological work is highlighted at the critical moment.

The greater the challenge, the more powerful ideological guarantee, public opinion support and spiritual motivation are needed.

In modern society, the social influence of propaganda and public opinion is increasing.

whether we can grasp the work of propaganda and public opinion is related to the people's hearts, the rise and fall of the cause and the ruling position of the party.

Facts have proved that leaders who attach importance to propaganda work must be leaders who have made necessary achievements in their careers.

Poems with advertising language,

With the development of advertising industry, in addition to commercial value, the cultural value of advertising language has been paid more and more attention, and the reference of advertising language to poetry has gone from shallow to deep.

There are several ways for advertising language to learn from classical poetry.

1. Citation is the most concise and direct way to use ancient poetry in advertising language.

according to the different ways of quoting, advertising language can be divided into "direct quotation" and "word-breaking and sentence-cutting".

"direct quotation" refers to the practice of copying classical poetry without any modification in advertising language.

A typical case is: the slogan "Excuse me, where is the restaurant? The shepherd boy points to Xinghua Village" in Shanxi.

"word-cutting and sentence-breaking" refers to the practice of changing individual words in classical poetry in advertising language to meet the needs of the brand.

A famous case is that Nanchang jiangling motors Factory changed Li Bai's famous work "A Thousand Miles of Jiangling Return in One Day" into "A Thousand Miles of Jiangling Return in One Day".

2. Rhetoric The application of rhetorical devices in classical poetry to advertising language can make advertising language vivid and easy to understand, which has always been loved by advertising creators.

absolutely true.

Topping really means using the words at the end of the previous sentence as the beginning of the next sentence, or using the last sentence in the previous paragraph as the sentence at the beginning of the next paragraph, so that the adjacent words, phrases, sentences and paragraphs are linked end to end.

A famous case is the slogan of "Camel" brand electric fan, "Camels enter thousands of families, and thousands of families are happy"; The slogan of "Great Wall" electric fan is "Great Wall electric fan, great wall electric fan"; Wan Jiale's advertising slogan is "Wan Jiale, Happy Family".

metaphor.

refers to a rhetorical device that compares something that you want to say with something that is somewhat similar, so as to express it more vividly.

Advertisements that use metaphors generally aim to highlight the special functions of products, such as Dove Chocolate's "milk is fragrant and silky"; The slogan of sunshine water heater is "bring you sunshine-like warmth"; Hong Kong Mercury Record Advertising Company slogan "Rhythm of Nature".