Can wheat and garlic be used as down payment?

Garlic can offset the down payment.

The acquisition price is quite attractive.

Recently, two real estate sales posters have caused heated discussion on the Internet. For a house by the Jianye River in Minquan County, Shangqiu City, Henan Province, a poster shows "2 yuan/jin of wheat for a house", which can cost up to 160,000 yuan; the other is in Jianye City, Qi County, Kaifeng City, Henan Province. The poster showed that the content of the activity was "5 yuan/jin of garlic to exchange houses." The poster also showed the "records" since the activity was launched: "about 860,000 kilograms of garlic sold in 16 days", "called 2859 groups, visited 852 groups, and sold Out of 30 sets."

In addition, the reporter noticed that the two posters were printed with the words "Love to help farmers, buy wheat at a high price to offset the down payment" and "Love to help farmers settle down".

The report said that the salesperson of Jianye Riverside House told reporters who called in the name of home buyers that this activity was to help farmers with love. The event started on the 20th of this month, and many people came to inquire in the past two days. Buyers can sell wheat to buyers who have contacted the sales office and exchange vouchers for the purchase price. According to the property promotion page sent by the sales staff, the event ended on July 10.

In Jianye City, Qixian County, a real estate consultant told reporters that the down payment for real estate is 20%. After excluding the down payment of 20,000 yuan, the remaining down payment can be used to deduct a pound of garlic with 5 yuan, regardless of size. They are all 5 yuan a pound.

In the current wheat harvest season, the purchase price of wheat in various places fluctuates around 1.5 yuan/jin. The purchase price of 2 yuan/jin given by Jianye Binjiang Prefecture is 0.5 yuan/jin higher than the market price. According to this estimate, if the down payment of a mortgage of up to 160,000 yuan is calculated, a discount of 40,000 yuan can be given to home buyers.

According to the price of Qixian garlic released by China Garlic Network on June 22, the general mixed grade is about 1.48-1.58 yuan/jin, the medium and upper mixed grade is about 1.60-1.65 yuan/jin, and the large mixed grade is about 1.68 -1.73 yuan/jin. The purchase price of 5 yuan/jin given by Jianye can be said to be much higher than this price.

The event started on the 20th

It ended in two days.

Will local buyers pay for this home selling strategy? On the afternoon of June 22, the reporter called the sales office of Jianye Riverside and asked about the "Mai House Exchange". "We were notified here that this activity has ended." The sales office staff who answered the phone told reporters, "Due to various reasons, the activity has ended. But now the houses are still being sold, and the average transaction price is 5,000-6,000 yuan. Between."

This event was supposed to last until July 10th, but it only started on June 20th. Why did it end early? When asked about the reason, the staff emphasized: "It's not a stop, it's an end. The final interpretation of all activities belongs to the project, and our company will explain any subsequent specific situations."

Subsequently, in Jixian In Jianye City, the reporter got the same reply. "We have received arrangements from the leader, and the house-changing activity has ended. If you want to buy a house, our normal discounts are similar." The staff on the other end of the phone said.

▲"Jianye City Qi County" tweeted on May 28 from the official WeChat account

The reporter's inquiry found that "Minquan County Zhongyuan Jianye" in the official WeChat account has been deleted Regarding the content related to “exchanging wheat for houses”, “Qixian Jianye City” in the official WeChat account still retains the promotional tweets of “exchanging garlic for houses”. Official WeChat account information shows that these two real estate projects belong to Zhongyuan Construction Group, a subsidiary of China Construction Group. According to the official website, Jianye Group has taken root in Henan, and its business has gradually extended and expanded, achieving "five-level market linkage" of provinces, cities, counties, towns, and villages, covering all 122 counties and cities above the county level in Henan Province.

Previously, according to the Beijing News, a relevant person close to Jianye Group said: "This is an innovative promotion method for individual projects based on actual local agricultural products, and is not a group-level action."< /p>

Expert: Marketing has been tricked.

Innovative marketing models must consider standardization.

Netizens have different opinions on this "alternative" cuteness operation. Some netizens commented: There are really many tricks on how difficult it can be to sell a house. Some netizens joked, can my stainless steel washbasin be turned into a house? Some netizens think that the discount is good, but buying a house is not a trivial matter, so you must think about it again. There are also netizens who don’t buy into this marketing method: there are all kinds of tricks, none of them are useful, there is no price reduction, and they won’t buy it even if it comes.

“From the perspective of real estate marketing, this is a discount strategy, a common way of manipulating housing prices in secret. It’s just that this time they use agricultural products as a gimmick.” He Huihuang (China) Shandong Company Deputy General Manager Xu Chuanming analyzed that this marketing method is not worth encouraging and imitating. He believes that if real estate developers put vegetables, grains, etc. As a pricing and promotion model, it will cause unnecessary interference to the circulation level of the entire agricultural product. "It can be said that the promotion of the property market has been pushed to places where it should not be pushed, and it has already been launched."

In fact, since this year, real estate developers around the world have been renovating and selling in order to reduce inventory. means. Behind the other sales method is the reality of this year's downturn in the property market. "Currently, taking advantage of the regulation of the property market, many real estate developers also want to promote it, and many new tricks have emerged." Xu Chuanming said that innovative marketing models are necessary, but they must be standardized and practical. /feed/d8f9d72a6059252d805d2767535c84315ab5b958.jpeg?token=6a2b545340c3bd65c6bafb59e50651d0