What are the core values and how to establish effective corporate values?

The core values of construction enterprises are the core of corporate culture and the behavioral value orientation of employees. They play the role of establishing behavior orientation, evaluation principles and evaluation standards, define the code of conduct on how to accomplish the mission, tell employees what to do to accomplish the mission, and how to make individuals and enterprises grow together and realize value.

Choice and abandonment

All roads lead to Rome. In order to realize their mission, construction enterprises have many roads to choose from, and each road represents a Rome in the hearts of enterprises with different values.

Choosing a value is to stick to a belief and firm a behavior. In the completely competitive construction market, advanced management experience and mature technical advantages can be quickly copied by competitors, and it is increasingly difficult for enterprises to maintain their own advantages, while values and the behavior of pursuing values are becoming the most difficult competitiveness for enterprises to imitate. For example, most construction enterprises have positioned themselves as "service industries" and set up the values of "customer first", but most of them just stay here, and the values have become slogans posted on the wall, hung on their lips and left on paper, and have not become constant beliefs and group behaviors within enterprises. Only a few construction enterprises realize that "customer first" is not enough, but also need to penetrate "customer first" into every corner of the enterprise from the perspective of resource allocation integration and thinking and behavior refinement:

First, determine the status of "customer first". Enterprises must realize that the continuous retention and satisfaction of customers is a matter of life and death, and all resources should be allocated to better serve customers. The expression of customers is the mood of enterprises, and the problems of customers are the topics of enterprises.

Secondly, refine the "customer first" behavior. Put "customer first" into every point of communication with customers, in order to achieve the following sub-goals: to establish long-term good cooperative relations with customers, to master customer resources as much as possible, to win customer trust, to respond quickly, to be good at analyzing customer needs, to formulate scientific marketing strategies, and to provide the best customer service and high standard project quality.

Finally, ensure the matching of "customer first". Only by matching with values can we ensure its smooth implementation. Only by being "the most efficient marketer in the target market" can the strategy match the values, such as formulating various systems such as project return visit, warranty service, complaint acceptance and service commitment, and the system can match the values, such as building a customer management CRM system that helps to tap the potential, understand the needs, retain customers and improve satisfaction, and management can match the values more effectively.

In short, only in this way can construction enterprises encourage employees to realize value and develop together with construction enterprises in the process of popularizing values.

This is the meaning of values-whether you choose or give up, as long as you are firm and face everything, your mission will be achieved.

Mainstream values

China has a long history of architecture. However, because many dynasties included craftsmen engaged in handicrafts in special household registration, generations were not allowed to change careers. Therefore, it was not until the middle of17th century that the craftsman registration was abolished, and the rudiment of China's construction enterprises-the clay workshop was born. By the end of18th century, with the integration of Chinese and western industries, competitive construction factories composed of factory owners, professional technicians and employees appeared and developed rapidly. During this period, the construction industry showed some simple values:

Stress honesty and pay attention to word of mouth. In the construction industry, honesty is the most powerful brand support in the process of the development and growth of construction enterprises. People can't stand without faith, cities can't stand without faith, and businesses can't stand without faith. At that time, Party A chose the construction party not for qualification and trophy, but for whether the workshop was well-known in the local area, and these word-of-mouth generally included whether the construction was honest, technical process, quality level and so on. When meeting with Party A, Party B usually only says, "We are honest, please believe us. What projects do we do well? We intend to do this for your project ... "Compared with the past, there has been no essential progress in persuading customers for hundreds of years, but honesty has been promoted to the basic principle of Chinese civilization, the fashion advocated by the state and society, and the cornerstone of the survival of construction enterprises.

Pay attention to quality and demand skills. Architecture is closely related to the life safety of ordinary people, and quality is related to the safety of life and property. At the same time, the pursuit of firmness and exquisiteness is a long-standing tradition in China. Therefore, the construction industry pays special attention to quality. Once, after a craftsman built a mansion for others, he felt that the owner had given him less money and said, "Please put the ants in the central scroll. Check it later. One less, you can't get a penny! " It can be seen that the strict requirements of the ancients for building quality also reflect the level of ancient building skills-from the Neolithic age, at least 5,000 years of mud wood technology accumulation has created a large number of experienced and skilled builders. Now all the historic sites we go to are their masterpieces, without exception. Although great changes have taken place in building technology since then, the fine tradition of striving for perfection and attaching importance to quality has been passed down by builders to this day.

With the gradual elimination of foreign construction enterprises entering market barriers and the continuous expansion of domestic market demand, the competition in China's construction industry is further intensified. In this environment, how to keep the leading edge in the market competition has gradually become the main topic for enterprises. All the management ideas, development strategies, science and technology that will help enterprises to enhance their competitive advantage will be put into use immediately, and the values of seeking progress, survival and rapid change in competition are widespread in construction enterprises.

As a labor-intensive industry, the construction industry has the characteristics of large quantity of products, heavy production materials, high labor intensity, complex technology and high-altitude crossover operation, so it has always been one of the fields where safety accidents occur frequently in China's economic construction. Therefore, establishing safety values is the top priority of the industry. With the improvement of relevant national laws, regulations and industrial technical specifications, construction enterprises have a deeper understanding of safety production, and constantly deepen the values of "safety", such as formulating a series of safety production target systems, establishing safety production management organizations, and building a material environment for safety production, so as to raise the connotation of values to the height of "safety and people-oriented" today.

At this point, we can see that honesty, quality, safety, competition and innovation are the main characteristics of the industry. Around these characteristics, construction enterprises have formed a series of mainstream values, and some values formed in history, such as "hard work" and "resolute implementation", constitute the general scope of values in the construction industry.

How to Practice Core Values in Construction Enterprises

First, under the background of great cultural development and prosperity, how to combine with Shaoxing architectural culture. The Sixth Plenary Session of the Seventeenth Central Committee of the Communist Party of China put forward the development goal of building a socialist cultural power, which has practical significance for expanding and deepening architectural culture. The unprecedented economic prosperity in China in the past 30 years has promoted the rapid development of the construction industry. However, architectural culture and its connotation are still poor and have not formed their own cultural characteristics. Therefore, it is necessary to cultivate the creative team of architectural culture, cultivate the architectural culture industry, excavate and refine the excellent architectural culture and popularize it.

The second is how to combine it with the large-scale visit activities of "entering villages and enterprises and strengthening services". The starting point and end result of the "big visit" activity is to optimize services, improve efficiency, and solve the current factor constraints, especially the difficulties in obtaining qualifications, financing, and many barriers to bidding. Leading cadres at all levels of the construction management system further enhance their sense of responsibility, service and responsibility by going deep into reality, grassroots and the masses, feeling the truth, doing practical things and seeking practical results. The construction industry is a field of great concern to the public. The "big visit" activity is an effective carrier to practice the style of the industry and the efficiency construction of institutions, which is related to whether the construction industry can continue to be at the forefront of the industry and take the lead in development. To this end, we must first pay attention to strengthening team building, style building, efficiency supervision, education, system, supervision and other elements; Secondly, we should give full play to the advanced exemplary role of * * * party member and * * * members, keep in mind the purpose and pursue value; Finally, we should strive to create a working environment that strives for perfection and a good atmosphere that is clean and tidy.

Three, how to combine with the promotion of advanced models and social models in this industry. Advanced models and social models refer to representatives who have made long-term contributions in a place, a field and a post and are widely accepted and praised. They are the promoters and leaders of the times and outstanding representatives of the socialist core value system. Such role models of the times, they are not far away, just beside you and me. For example: Zhao Aigen of Zhejiang Zhonglian, a national model worker who practices the concept of "being an honest person and being solid in Gai Lou"; Wang Liequan of Baoye, Zhejiang Province, is a model worker who dares to be the first in the country and loves his job and is the winner of the May 4th Prize. Not long ago, Xuan of Zhejiang Midtown gave his life to save people. They all explained the value of life with their actions. Their outlook on the world and life is not only the embodiment of values, but also the pride of the construction industry and Shaoxing people. We should encourage ourselves to do our job well and advocate the value orientation of dedication, dedication and upward.