The main market distribution of Imperial Tobacco Company

During the six years when Imperial Tobacco Company expanded overseas, the international market accounted for more than 45% of the group's operating profit. Imperial Tobacco Company has successfully transformed into an international company. In the past four years, Imperial Tobacco's overseas business has been growing steadily every year. In some markets, such as the Balkans, the Middle East, Africa and Asia, the market growth potential is still great.

1, Europe

In Belgium and Luxembourg, tobacco sales declined, but Imperial Tobacco Company still achieved good results due to price increase. In France, the market share of Imperial Tobacco Company increased to 25.4%. In southern Europe, sales and profits have made rapid progress: cigarette sales have increased by 29%; Hand-rolled tobacco increased by 51%; Cigarette paper has increased by 25%. In the Netherlands, even in the face of fierce competition, its market share remains at around 60%. In Ireland, the main brands of Imperial Tobacco are JohnPlayerKingSize, Superkings and Marlboro on commission, with a market share of 365,438+0%. In Eastern Europe, the main brand of Imperial Tobacco is Fusion. Through promotion and advertising, the performance of this product has greatly exceeded expectations, especially in Russia and Ukraine. In order to support the development in Russia, Imperial Tobacco Company produces Muzhik brand cigarettes locally.

2. Asia Pacific region

In Australia and New Zealand, Imperial Tobacco Company has achieved good results in market share and profit growth. Escort, Horizon and PeterStuyesant*** have the same market share, all of which are 17.7%. In the Asia-Pacific region, Imperial Tobacco Company started production in Vietnam by purchasing tobacco. In China, both Fusion and TheImperial are very popular, which has taken a gratifying step in establishing distribution channels.

3. Africa and the Middle East

At the end of March, 20001,Imperial Tobacco purchased 75% rights and interests of tobacco from Bollore Group, which provided a new opportunity to enter the African market. Superkingsize's share continued to grow, and RegalKingSize was successfully launched. In the Middle East, the launch of SuperkingsKingSize shows that the product has been accepted by the local market.