Hidden rules of supermarket shopping

There are many traps in supermarkets, just waiting for consumers to jump into them. Below I will introduce to you the unspoken rules of supermarket shopping. You are welcome to read them. Hidden rules of supermarket shopping

Products that are parallel to the eye level have higher profits

There is a common principle for the placement of products in supermarkets: what you can easily get is always what the merchant wants to sell the most. of. The survey shows that the best-selling items are placed at eye level with customers, at waist level and at knee level. Among them, the former is the best place to place supermarket goods and can increase sales by 70%.

Therefore, supermarkets generally place products with higher profits or that are about to expire at a height of 1.5 meters to 1.7 meters, so that everyone can easily take them after seeing them. Remember: you just have to stand on tiptoe or bend down and you may be able to choose high-quality and low-priced products.

Put the items you want to sell most on the right side

The shopping aisles in supermarkets are generally wide enough, straight and flat, and have few corners. This is to prolong the stay of consumers in the supermarket as much as possible. ?Time to avoid them taking shortcuts to the checkout counter and exit.

Supermarkets also take advantage of people’s habit of using their right hands to place the products they want to sell most and have higher profits on the right side of the main shopping aisle or display cabinets. When customers pass by, they will be distracted by some unnecessary items. products arouse the desire to buy. Generally speaking, larger items are often placed near the entrance, so that consumers will use the trolley to purchase large items and add more purchases on the go. So when you go to the supermarket, you might as well use your left hand to pick up groceries.

Small profits but quick sales? Keep the entrance

When you walk into the supermarket, you may be faced with a bunch of special offers, but you have to stay calm. The easier it is to see and get the goods. , the more profitable the supermarket is, the more products it is eager to sell.

Generally speaking, products with small profits but quick turnover and high purchase frequency are placed near the entrance to attract you to come in, such as books, slippers, towels, etc., while expensive products such as tobacco and alcohol are generally Place it in the middle back area of ??the supermarket.

From the perspective of consumer psychology, when visiting a supermarket, people always think that the goods in front are average and there are better ones inside, so they often buy more at the end.

Put fresh products at the end

Supermarkets always hope to sell advanced goods first. Therefore, when placing milk and yogurt, I like to put the freshest products at the bottom and gradually change them every day. In freezers and freezers, fresh products are also placed at the bottom. If you want to buy the one with the latest manufacturing date, then take out the innermost product.

Vegetables and fruits are the most profitable

Most of the fruits and vegetables in supermarkets are displayed in the center for two reasons: First, psychological research has found that because humans lived in dark places for a long time in the early days, They live in caves, so they have an instinctive excitement for colorful food, and their possessiveness and desire to purchase are easily aroused.

Second, agricultural products are products with high profit margins in supermarkets. Most supermarkets contract this area to suppliers. Although the price is much more expensive than in wet markets, they can still be sold in supermarkets. In addition, many fruits and vegetables claim to be "green and organic" products, but this may not be true.

Price? Destroy the east wall to repair the west wall?

There is a complex set of price strategies in the supermarket. You may see "everyday low price", "lowest price within 5 kilometers" ? and other slogans that greatly attract attention, but the actual situation is not the case.

Supermarkets use the psychological "halo effect" to set the prices of daily necessities such as food and daily groceries at a lower price, giving you the impression that this supermarket is cheaper, and you unconsciously think that all Everything is cheap. The supermarket then prices other items at higher prices to make up for the losses.

Freshly baked and sold now, the taste is tempting.

The rich aroma wafting from supermarket bakeries is always irresistible.

Most people think that baking bread and cooking cooked food on-site is for "freshness". In fact, this is "olfactory marketing" of supermarkets.

Studies have found that the aroma of food can stimulate the secretion of various digestive enzymes in the human body and mobilize the emotional center related to desire. Even if you are not hungry, you will unknowingly increase the amount of food you buy.

Children make the best money

Who is most likely to have impulse buying? Children. Children's consumption is irrational and possessive and can emotionally manipulate their parents.

It is precisely by taking advantage of this consumer psychology that supermarkets have a set of sales strategies to make money from children: the first is to carefully arrange display cabinets of children's products (toys, food, etc.); Setting "ambushes" on the road, such as displaying in the center aisle and placing tempting foods on both sides of the escalator in the mall, attract not only children but also adults with weak immunity.

The third method is the most subtle. Since the mother usually carries the child, some supermarkets will place children's products near women's necessities.

Buy one get one free is tricky

The world-famous food company Nabisco Foods Co., Ltd. has many years of promotional experience and believes that discount signs can increase sales by 23%. But in fact, there are also traps: First, some merchants quietly increase the price of goods and then provide gifts. For example, a bottle of shampoo originally cost 20 yuan. Now, if you buy a bottle of shampoo, you will get a bar of soap priced at 2 yuan. However, the price of the shampoo has been quietly raised to 22 yuan. Secondly, many supermarkets often bundle products that are about to expire with genuine products, and consumers often ignore their production dates. For example, milk often offers "buy one box and get one box free" activities. The first box is not finished yet, but the second box has expired.

Special offer area? Fishing in troubled waters?

Supermarkets often have promotions, but some promotions may not be really cheap. For example, in the special price area, there will be some items with original prices mixed in; under the large price list, the manufacturer of the product is written in inconspicuous small letters, and at the same time, other brands are mixed, so some careless customers are easy to buy by mistake; in the clothing area, Mix clothes of different brands with similar colors and styles, mark only the cheap prices, and hide the high-priced ones in an inconspicuous place.

Large packaging is more expensive than small packaging

Many consumers have the habit of thinking that buying more is more economical than buying less, which has also become a sales method in supermarkets. Psychological tactics?. When you go to the supermarket, you can do the math and find out that large packages of many products are more expensive than small packages.

This situation mostly exists in snack foods, such as drinks, potato chips, etc. Moreover, the weight and price of these products are often not round numbers, such as 480 grams, 458 grams, etc., and consumers cannot figure out which one is more cost-effective.

Cut fruits? Are they of suspicious origin?

You can buy as much of the cut fruits as you want. This sales method appears to be very convenient for consumers, but in fact it has suspicious origins. Every day in supermarkets, a large number of fruits cannot be sold due to appearance or deterioration problems. The common practice is to break them into parts and package them for sale.

Some supermarket staff use knives to cut off the bad parts of fruits and vegetables, cut the rest into small pieces, and wrap them in plastic wrap. In this way, no problem can be seen, and the quality of the products consumers buy But it may be a big discount.

Checkout is the last step of shopping.

The more temptations you are exposed to, the less able your customers will be to withstand these tests. The survey found that people who were stuck in long checkout lines were 25% more likely to buy candies and drinks on the shelves. The products next to the checkout counter are usually daily necessities or affordable small snacks. People are most impatient when queuing up to pay, making it difficult for you to pass this last shopping hurdle.