Pop Illustration of Fruit Shop —— How to arrange the fruits in the fruit shop to look good

How to put a good picture in the fruit shop The way to put a good picture in the fruit shop is as follows:

The pictures of the fruit shop front should set off a green and fresh feeling. When people go in, they feel like they are in a fairyland. Green should decorate the storefront more, and the pictures are mainly green.

And store signs. Don't be too fancy.

The name of the store does not need to be very long, but it should be simple and clear, highlighting the name of the store, such as: green orchard, happy fruit shop, and the words on the signboard picture are not prominent enough, which is not conducive to publicity.

About cashiers and shops

1, cashier

Cashiers are set at the exit of fruit shops, which is convenient for consumers to go out directly after paying. You can post some pictures of seasonal fruits here to deepen the impression of customers and will visit again next time.

2. In-store

1, some plastic green branches and leaves and fake fruits are hung on the ceiling, and some green pictures are stuck on the ceiling, highlighting the natural, green and healthy concept of the fruit shop.

2, the picture mainly highlights the natural color of the fruit, it is best to choose high-definition pictures, there will be no color difference.

Stick slogans such as "Eating more fruits is good for health" and "Green and healthy every day" on the wall to increase the atmosphere.

How to put the fruits in a fruit shop looks good depends on the picture 1 and the placement should be unified.

When fruit is displayed, customers should feel wow when they look at it. They are uniform in size and packaging, very neat and have a sense of quantity. A sense of quantity doesn't have to be enough. Some can be fake and old, or they can look very impactful. Among the fruits displayed for sale, always check the fruits, pick out the bad ones, throw them away, make up the fresh ones in time, and have a better attitude. More experience sharing in opening a fruit shop, the search function under the circle of friends, and the morning reading class of the fruit shop, welcome to join the circle to communicate with the fruit shop peers. It is normal for fruit to be damaged. It is impossible for a fruit shop not to throw fruit. Don't be afraid of losing money. The more money a fruit shop makes, the more fruit it throws away. Insist on doing it yourself, and the lost money will be earned back slowly. I'm afraid that the more I throw it, the less I dare to take it. The quantity is getting smaller and smaller, the sales volume is getting less and less, and the fruit shop is getting worse and worse.

2. Learn to display fruits according to strategies.

In product collocation, one is to look at the positioning of consumers entering the store, the other is to look at how to distinguish it from peers, and the third is to look at the division of functional areas, such as promotion, experience, promotion, normal display area and so on. Generally speaking, the display principle is horizontal display in the same series, vertical display in the same series, and FIFO at the same time. As for wall hanging and window display, there are also distributed display and isolated display, depending on whether your store has enough space.

3. Display should be suitable for customers.

As for the display, it doesn't have to be beautiful, neat and appropriate. For example, do you need any display skills to pull a cart of fruit with a tricycle? No, just pile them up in the car and watch a lot. More experience sharing in opening a fruit shop, the search function under the circle of friends, and the morning reading class of the fruit shop, welcome to join the circle to communicate with the fruit shop peers. If it is a boutique and high-end fruit shop, can it be piled casually? No, high-end customers are picky and pay attention to detail service. So how to display it is related to the positioning of the fruit shop. And a low-end fruit shop to luxury display, obviously want to keep people away, people dare not approach.

4. The display should be rich and the price tag should be larger.

Fruit shops should put as much fruit as possible in the visible area, otherwise customers will feel really full when they look inside. When you are free, put all the fruits in small boxes, and use the plates with plastic wrap to expose the red and yellow of the fruits. The color of ripe fruit is stimulating to customers.

How can a fruit shop be decorated to make customers want to enter the store? Principle one, orderly. Fruit supermarkets should implement dynamic management of fruits, display samples, props, stalls, shelves and other display facilities, so as to make the goods display neat, clean and orderly.

Neat, that is, when placing goods, the shopping guide is required to display and place them according to the characteristics of category, classification, type, grade, price and color, which is clear at a glance.

Neat, that is, on the basis of orderly arrangement of goods, the clerk is required to arrange the goods diligently to keep them clean. Such as exhibits, decorations, publicity materials, etc. , should be cleaned at any time and replaced regularly; Dirty and rotten samples should be replaced, updated and reclassified in time, so that the merchandise display is in a clean and intact state.

Orderly, that is, it is required to fix the placement position of goods in a certain period of time and adjust it appropriately with the changes of seasons and demand; Description, logo, price tag, pop, etc. The fruits on display should be oriented to customers.

Principle 2: Full enough. The display of fruit supermarket should display all varieties of different specifications, grades and colors in the same commodity as far as possible, which not only expands the range of customers' choices, but also leaves a good impression on customers. The purpose is to attract customers and stimulate their desire to buy by enriching the varieties of fruits.

1. It is pleasing to the eye. When placing goods in the fruit supermarket, we should strive for consistent style and reasonable color matching, giving people a pleasing feeling; Placement should be classified as much as possible or interspersed moderately. Under the premise of not affecting the appearance, unsalable fruits should be placed near the best-selling fruits to facilitate sales.

For example, watermelon is the best-selling product in summer. Compared with watermelons, those fruits with higher prices and relatively unpopular sales are not ideal, such as apricots. At this time, you can artificially increase the sales of apricots through display and guidance. We can set aside a certain area of counters, pile apricots in a large area of watermelons, and hang a sign that says "the best companion for fruit watermelons in summer". The clerk also explained very well that watermelon can quench thirst and prevent heatstroke, but the content of vitamins and other nutrients is very small, while apricot is a fruit with high vitamin content, which can effectively supplement the vitamins and other nutrients needed by the human body every day. Experts also suggest that you should not just eat watermelon in summer. It will be easy to start selling apricots in this way.

2. Theme display. According to the theme display, that is, to create a scene in the store, to show a certain theme and connotation. The specific division of the theme can be determined according to the actual situation of the site, environment, season and so on. The division of theme area can be divided into: taste area and nutrition area; Old people's area and children's area; Seasonal areas and non-seasonal areas, etc.