What can be done to solve the unsalable rural agricultural products?

I believe that the term unsaleable agricultural products should be familiar to everyone. We often see this term in various advertisements, news, articles and even short videos. All kinds of agricultural products are unsalable, and slogans to help us are full of our lives. So what exactly causes the unsalable agricultural products? How can this problem be alleviated? Today we will take a brief look at it.

The biggest reason for the unsalable agricultural products is the serious lack and lag of farmers’ information. They have no idea how much the market needs, so it is easy to grow things that far exceed the market demand based on their own understanding, so slow sales are normal. Most farmers' information comes from word of mouth or their own subjective judgment.

Therefore, it is not uncommon for agricultural products to be unsalable. Basically, there is something in every crop that no one wants. Most of it is because the wrong things are planted, and many markets cannot digest them. A small part of it is because the things grown cannot meet the standards for commercial sales, that is, the things are too poor. The price of vegetables in cities is high because of cost. All costs are much higher than the price of the dish itself. Labor, transportation, markets, rent, these costs add up to more than food.

Also, the price formation mechanisms of urban vegetable prices and origin vegetable prices are completely opposite. Vegetables and fruits are special commodities and are fast-moving consumer goods with short lifespan, short sales cycle and short use cycle. Then, when one party has a large amount of goods that cannot be held for a long time, it will be eager to sell, so the bargaining power is in the hands of the buyer. This is a buyer's market. When retail supply is low and demand is high, holders will raise prices to maximize profits, especially in a seller's market.

Farmers in the production areas must sell harvested agricultural products at the appropriate time, which gives channel suppliers the opportunity to lower prices. Agricultural products are a buyer's market at the place of origin, and this mechanism continues to the wholesale market. Changes in retail sales have occurred. While the number of vegetable sellers in a certain area remains unchanged, each retail merchant will control purchases based on usual sales. The vegetable demand of the people in this area is a rigid demand that is not sensitive to price, and retail is a seller's market.

Therefore, in this case, retail merchants will adopt a high price and low volume sales strategy to increase total revenue. This also increases the terminal selling price to a certain extent. In fact, this is a typical supply and demand relationship model, but this product is a bit special and the extinction period is too short. If it existed for about the same time as other commodities, it would have the same price formation mechanism as other ordinary commodities.

After briefly talking about the reasons for the unsaleable agricultural products, let’s learn how to alleviate the unsalable agricultural products.

1. Low cost and high quality

Price is the magic weapon for market competition. The lower the price of agricultural products of the same quality, the stronger the competitiveness. Production costs are the basis for price. Only by reducing costs can we implement a price competition strategy. To enhance market competitiveness, a "low-cost, low-price" strategy must be implemented. At the same time, with the continuous improvement of people's living standards, people have higher and higher requirements for the quality of agricultural products, and high quality and low price are becoming a new consumption trend. To achieve high agricultural efficiency, it is necessary to achieve high quality of agricultural products and implement the high-yield and high-efficiency strategy of "high quality and good price".

2. Master information in advance

Before planting, farmers must understand market supply and demand information, learn to misunderstand the market, and not blindly follow trends. In addition to bulk grains and agricultural products, try to choose unique, rare and precious varieties to ensure the competitiveness of your products.

3. Scale effect

Joining rural cooperatives, cooperating with farmers, and establishing stable direct sales channels for agricultural products not only reduces operating costs, but also facilitates product safety traceability. Farmers can also use agricultural exhibitions to promote their brands and images, communicate directly with end consumers, understand the latest product trends and industry development trends, and obtain timely and effective information feedback.

4. Counter-seasonal strategy

The seasonal price difference caused by the contradiction between the seasonality of agricultural product production and the balance of market demand contains huge business opportunities.

To develop and make good use of this business opportunity, the key is to implement the strategy of "earning money from off-season supply with high price differences". There are three main ways to implement off-season supply: First, try to make products available on the market as early as possible; secondly, through scientific means, you can extend the sales cycle of agricultural products and sell them during the peak production season

Choose varieties according to local conditions and cultivate them according to local conditions.

In this way, the products produced by farmer friends can not only have local characteristics and facilitate marketing, but also reduce risks in the breeding process.

The above are the relevant answers to some questions about the unsaleable agricultural products. After reading this article, I believe everyone will understand the reasons for the unsalable agricultural products. In fact, this cannot be completely avoided. As long as farmers are not selling directly, there are third parties who make the difference. In order to reduce costs and increase selling prices, they will deceive farmers and consumers. What farmers often see is only the market price, not the intermediate operations. They do not know that the market is actually saturated, and rushing to join will lead to excessive unsaleable prices. Therefore, this is what we have been reminding everyone. Before investing or participating in something, you must conduct detailed investigation before making a decision