Location skills of children's clothing store?

Business people often say that women and children make the most money. Children's clothing store is one of the projects that are very suitable for small and medium investors. What are the practical management skills for opening a children's clothing store? Next, please enjoy the children's clothing location skills I collected for you online.

How to choose the location of children's clothing store: near the station or on the main road?

In such areas, the floating population is the mainstream, the business circle is the center, the business circle is wide, and tourists are concentrated. Generally, a good shopping environment should be established first. For example, a large open space should be set aside in front of the store to facilitate customers' access. Shops in this area do not have the group advantages formed by the central business district, and most of them are single or small groups. Therefore, it is most important to highlight your own advantages. Customers who shop in such stores are more convenient and realistic. Shops should focus on mid-range or cheap goods, and should not blindly raise prices for profit.

The station is mainly for passengers who take public transport, but because of their different ages, occupations, hobbies and purposes, there are also people who are on business, traveling and visiting relatives. Because of the large flow of people and high commercial value, this area can make a big fuss about opening stores on specific floors. But the product must meet the needs of life, the price is not high and it is easy to carry. It usually takes a long time for customers to wait for their favorite clothes, so most of them are not in a hurry to buy them. This area is not suitable for opening a clothing store.

How to choose the location of children's clothing store: the whole shopping block in the city center

Commercial centers are generally areas with large passenger flow, high purchase frequency and high quality. Most customers who come here to shop show strong psychological characteristics of seeking quality, good quality and beauty, and are relatively insensitive to price. Therefore, the goods in these areas are of good quality, complete varieties, strong sense of the times and relatively high prices.

There are many mobile customers in such areas, and the combination of customers and age groups is diverse and rich, which will have attractive differences between men and women and age. In this way, it is easy to use the influence of the center and the polymerization effect produced by China radiation to develop themselves. There are many bustling commercial centers in the store, which can generally make customers feel trust and yearning, especially for the purchase of shopping items, most consumers are willing to buy in many commercial centers in the store in order to better compare and buy. Therefore, it is better to establish children's clothing stores in such areas.

Location requirements of children's wear store

All the good positions were occupied by others, so we couldn't find a suitable one, and the funds were limited, so we found a remote position; Or if you see a place that is very popular and doesn't sell children's clothes, you think there is great potential to open a children's clothing store there; Or if you see that the community has a large population and the rent is not expensive, there will definitely be many children who need children's clothes and then open a children's clothing store in the community. After opening a children's clothing store, the business has been unsatisfactory, but it has lost money and paid the tuition.

Clothes for children's clothing stores are highly selective commodities, and consumers are used to choosing and buying them, and generally go to markets where children's clothing stores are concentrated. Choose a location with the same degree of market concentration, choose a location near an old shop with good business, and you can also take advantage of the popularity of those old shops. The location of opening a children's clothing store is an element of good or bad business. If it is not suitable, unless there is a strong supply advantage, I would rather not do it.

Open a children's clothing store and decorate it.

Decoration and products are your business cards. What kind of products you sell will have what kind of customers, and consumers will leave a positioning impression when they come for the first time. Open a children's clothing store according to the theory of consumption level demand, make middle and high-grade products, and seize the middle and high-grade people.

The location of the children's clothing store determines what is suitable for sale, and what style of decoration should be considered when selling. Brand monopoly can be directly placed on the brand container, and bulk cargo operators need to consider a lot according to the brand image map. With the growing brand awareness of consumers, children's wear brands will gradually form, and opening a new children's wear store should also consider the long term. No one will disagree that the same product can also be sold at a good price in brand image stores. To open a non-franchised children's clothing store, we should also consider borrowing brands to enhance the image, and we can come up with exclusive flagship product brands to make the store image.

Product positioning of opening children's wear store

To open a children's clothing store, we should not only consider the grade, but also try to reduce the cost and increase the display area of the wall as much as possible. The tablecloth is better than the latex paint on the wall, and the cost of the engineering tablecloth is not high, about per square meter 10 yuan. Lighting must be strengthened, and the setting density should be as large as possible. You can learn from adult clothing stores and shopping malls and consider using neutral metal halide lamps as much as possible.

Opening a children's clothing store includes animation, sports, leisure and fashion. What to do should be combined with the owner's preferences, and there is no confidence in selling things that you don't like. There are many products on the market, and there is no advantage for novices to sell them again. A children's clothing store should be professional, and high, middle and low grades can be selected according to their own and market conditions. In the case of small storefront area, it is mainly specialized in a certain type; Shops near kindergartens and primary schools should consider middle-aged and elderly people and middle-aged children over 3 years old, and older children should not be overloaded; To do high-end and low-profit sales in communities and remote locations, we also need to operate complete products to attract customers as much as possible.

Principles of location selection of children's wear store

1. Areas with convenient transportation

Ideally, shops or commercial streets should have transportation facilities to accept all kinds of visitors, that is, rail transit, bus stops and parking lots are preferred around shops. Dealers can open stores near the station or on the street 20 minutes' walk from customers. At the same time, observing the number of pedestrians on both sides of the road and choosing the side with more pedestrians is more conducive to business.

2. Where people gather

Near theaters, cinemas, parks and other entertainment places, or near large factories and institutions, on the one hand, it can attract pedestrians who come in and out, on the other hand, it is easier for customers to remember the location of the store, which is convenient for customers who have come to publicize and introduce to others, and it is easier to guide others to visit together. In addition, the development of business circle, the expansion of residential area and the construction of municipal planning will bring more customers to the store and make it more potential for development in business.

3. Learn to become rich.

That is to say, open the store near a well-known chain store or brand store, and even open it next to it if possible. Because these brands have the ability to operate the system, they have done a lot of detailed market research before choosing the location of the store. Opening a shop next to them can not only save time and energy in inspecting the venue, but also "pick up" some customers with their brand effect.

4. Select the address according to the business content.

Different types of goods sold in the store have different requirements for store location. For example, infant clothes can be selected near kindergartens or maternal and child health centers, and children's clothes in primary schools or youth palaces can be selected near schools.

5. Choose the side with fewer crosswalks or obstacles.

Many times, pedestrians notice your shop and give up because they want to cross the road, or pedestrians concentrate on avoiding cars or other pedestrians in order to cross the road and ignore the shops on the side. Therefore, the habits of pedestrians should be fully considered when selecting the site, especially in some one-way cities.

6. Pay attention to the location of the store in the downtown street.

If the shop is located in the central street of business, it is best to sit on the east-west and south-facing street; It is best to sit west to east in the north-south street, and make the shop in the northwest corner of the intersection as much as possible. In addition, the fork in the road is also a good place to open a shop; It is not advisable to open a shop on the slope; The height between the sidewalk and the workshop floor should not be too wide. This is commonly known as "Jinjiao Silver-edged Grass Belly".

7. Choose lots that spontaneously form a certain market.

In the long-term operation, a market in a street will spontaneously form a "centralized market" for selling certain kinds of goods. Facts have proved that for those shops dealing in durable goods, if they can concentrate on a certain location or block, they will be more attractive to customers. Because when people think of shopping, they will naturally think of this place. When choosing a site, children's wear dealers can consider opening a shop in the local "children's wear street" or children's wear city.

Summary: For children's clothing store operators, the location of the store is an important factor related to the rise and fall of business. In the process of site selection, we should not only consider the conventional aspects such as population density, geographical environment and topographic characteristics, but also consider the regional economic development trend, income level and residential area planning, so as to avoid blindly opening stores.