How to write team culture?

Practice and Thinking of Team Culture Construction

-summary of the experience of corporate culture at the grassroots level

Puzhi Jingsheng Management Consulting (China) Co., Ltd. This article was published in the 2009/1issue of Corporate Culture at Home and Abroad.

Cultural traction depends on the high level, cultural promotion is at the middle level, and culture falls at the grassroots level. The successful experience of well-known enterprises at home and abroad proves that excellent and efficient teams and groups are the cornerstone of enterprise success. Only when the potential of the team is activated can the creative tension of the whole enterprise be better released and the foundation will last forever. Over the years, Puzhi Jingsheng Management Consulting Co., Ltd. has accumulated rich experience in the implementation of team culture construction in the process of providing corporate culture consulting services for many enterprises and institutions such as Guangdong Mobile, Guangdong Telecom, Guangzhou State Taxation Bureau, Anta, Wang Laoji, Hangzhou Airport and Japan Technology Research Xinyang. I want to share it with you here.

First, what is team culture?

A team is a working group composed of a certain number of people with unified command, clear division of labor and close cooperation in order to accomplish a certain task together. Team culture is a grass-roots culture formed under the guidance of unified corporate culture concept, an important part of corporate culture, and a concrete embodiment of corporate culture landing at the grass-roots level.

Excellent team culture is of great significance to the development of enterprises. "Culture is for employees, management is for teams and groups", and strengthening team culture construction can improve the recognition of grass-roots employees to enterprises and enhance internal cohesion. Strengthening the construction of team culture, just like "building the party branch in the company", can unify the ideological understanding of employees, relieve the pressure of grassroots employees, create a dynamic corporate atmosphere and improve work efficiency.

Second, the main forms of team culture construction

Team culture construction should avoid "culture for culture's sake" and make culture construction a burden of daily management. Instead, it is an effective way to optimize team management by organically integrating team culture construction with the daily management of teams and teams, so that management can be sublimated in culture and culture can land in management.

The content of team culture mainly includes team purpose, concept, system, behavior, atmosphere and encouragement. Among them, "team purpose" is the starting point of team culture construction and the purpose of team existence. Based on different purposes, different types of teams can be divided, such as improving production efficiency, improving product quality and improving service level. "Team concept" is the embodiment of corporate culture at the team level, which plays a role in unifying the thoughts of team members. Effective "system" arrangement is the inherent requirement of improving team work efficiency and reducing management cost; Behavior is the window and embodiment of team value culture and system culture; "Team atmosphere" is permeated by team members all the time, and it is their intuitive perception of the team; "Team motivation" is the source of providing and stimulating motivation for team work, and it is also the embodiment of people-oriented in team culture construction.

Only by focusing on the basic content of team culture construction and adopting flexible and diverse forms to carry out activities can team culture construction achieve ideal results.

1, team activities

Teams and groups should organize collective activities regularly, such as some sports competitions, outdoor expansion activities, barbecues, picnics, dinners, debates and other activities.

2. Team culture wall

Team culture wall is to show the team's declaration, slogan, slogan, notice of regular activities, display of activities results, etc. Express advanced deeds and cases on the cultural wall. According to the situation of team culture construction, update the content of team culture wall regularly.

3. Team culture blog

Cultural blog is the position of team culture construction. Each team's blog must upload team photos and personal photos of all members of the team, and attach personal profiles. Blog is updated regularly; Team members are required to post blog posts every month.

4. Team culture stories

Team members around the core concept of the enterprise, write down the corporate culture stories around them, and write down the corporate culture stories in their work and life, and give them to each team leader. The corporate culture responsibility department will sort out, screen and integrate the collected story cases of each team into a book, and publish a team culture story book every year.

5, activity integral incentive plan

Personalized integral service can tap the enthusiasm of employees and stimulate them to participate in team culture construction. Employee points convertible gifts: learning and development (classic training, excellent lectures, going out for communication, etc.). ) and leisure activities (concert tickets, movie tickets, holidays, etc. ); Consumer categories (coupons, items, etc.). ); Wait a minute.

In addition to the above forms, there are other forms of team culture construction, such as team totem, team slogan, star captain selection, team culture cartoon collection, team forum and so on. In the process of team culture construction, enterprises need to take corresponding forms according to specific conditions.

Third, the basic process of team culture construction

Team culture construction is a dynamic process that needs persistence. Generally speaking, a cycle in team culture construction includes four links: organizational planning, centralized construction, supervision and inspection, and summary and promotion, that is, PDCA closed-loop management mode.

1. organizational plan: establish a team culture construction organization and clarify the division of responsibilities; Make plans and schemes for team culture construction; Hold the kick-off meeting of team culture construction, carry out team culture construction training, publicize the purpose and significance of team culture construction, and make employees understand the basic contents, methods and processes of team culture construction.

2. Centralized construction: under the guidance of the company, each team will conduct team culture construction. According to the company's cultural concept, combined with the specific situation of the team, each team adopts the form suitable for the team to carry out team culture construction.

3. Supervision and inspection: check and analyze the progress of team culture construction, find problems in time and guide correction.

4. Overall promotion: evaluate the construction of team culture and promote advanced technology; Put forward improvement suggestions on the problems existing in team culture construction and promote the improvement.

Fourth, team culture construction case sharing

Case 1: Team Culture Construction in Manufacturing Industry —— Team Construction in Niigata, Japan.

Japanese Technology Research Xinyang is an electronic processing factory set up by Japan Aidian Group in China. From 1994, it's just 10 years now. Xinyang has rapidly developed from more than 300 people at the beginning to more than 1 10,000 people today, with an annual income of 56 billion and various teams 100. Since 2007, Puzhi Jingsheng, as a corporate culture consulting partner of Xinyang Research Institute, has launched a vigorous team culture construction with Xinyang Research Institute.

Team culture construction, a new technology research company, creatively combines team building with QCC quality circle and puts forward the construction of TCC team culture circle. TCC is a cultural circle, and its full name is Teams cultural circle. It is mainly composed of team members automatically, and the activities are carried out in a way similar to QCC. The difference is that the theme of the activity is basically fixed, which mainly solves the problem of how to promote the cultural landing through daily work. TCC construction has Xinyang characteristics, mainly in the following aspects:

1.TCC goal: full participation and independent management.

2.TCC management connotation:

Rely on the vitality of employees: people's wisdom is infinite, and the key to determining team performance is subordinates/employees.

Develop the potential of employees: tap the talents and abilities of employees to the greatest extent.

Respect for employees' personality: the concrete embodiment of caring

Shaping the quality of employees: Belt and Road Initiative, OJT and various training courses.

Staff cohesion: creating a good team atmosphere

3. The management essence of 3.TCC:

Ignite the passion of employees: find ways to make all members tell the truth, do practical things and pursue the truth. ...

Realize the value of employees: respect everyone, the right people do the right work, help members realize their own value, be grateful and cherish their blessings. ...

* * * Creating harmony * * * Winning: creating a team atmosphere (self-discipline and leading role of management cadres at all levels) ...

4.TCC activity process: follow PDCA, focus on passion, and finally realize Xinyang culture's full participation, independent management and comprehensive landing.

Stage P: Discuss the team status (team atmosphere, efficiency, quality, improvement, etc.). ). Provide different channels for employees to speak and reply in time, and give corresponding guidance through managers at all levels to combine the team status quo with team building.

D stage: formulate action measures and activity plans according to the improvement priorities. Through different ways, improve and passion gradually into the activities. Such as: developing skills competitions to stimulate employees' work passion and cultivate highly skilled employees; Establish a learning organization and realize the independent management of employees.

Stage C: continuous inspection and improvement. Combined with their own shortcomings, they should go to other departments to observe, communicate and learn more. * * * With their growth and progress, they should feed back the confusion in the activities to the corporate culture office in time, borrow the wisdom and strength of departments/class teachers, and support individual communication with passive and uninterested members.

Stage a: summary. Summarize the achievements of this TCC activity: in view of the shortcomings in quality, efficiency, rationalization benefit and passion, formulate plans and measures for horizontal development.

The team culture construction of technical research in Xinyang has ignited the enthusiasm of the team, created a high-performance team, and popularized the cultural concept of "passionate work and happy life" at the grassroots level.

Case 2: Team Culture Construction in Mobile Communication Industry-Team Culture Construction, Longyan Mobile "Red Soil Pioneer".

In 2008, in order to further strengthen grass-roots construction, consolidate basic management, realize the company's leap-forward development, and implement the spirit of the municipal party Committee's practical activity of striving to be a "pioneer of red soil", Puzhi Jingsheng Consulting Co., Ltd. assisted Longyan Mobile in establishing a "pioneer of red soil" team throughout the company.

Longyan Mobile team culture construction takes "Red Soil Pioneer" as its theme and "Five Types" of learning, efficiency, harmony, service and innovation as its basic content, aiming at carrying forward the "Red Soil Spirit", reflecting the requirements of the times, actively integrating into the overall situation, and guiding grassroots teams and cadres in party member to give full play to the exemplary role of pioneers.

Longyan Mobile has systematically carried out team culture construction and achieved good results.

First, incorporate the activities of the "Red Soil Pioneer" team into company management, party building, ideological and political work and spiritual civilization construction, carefully study and formulate the work objectives, implementation plans, main measures and assessment and incentive mechanisms of the activities, and promote the activities of the "Red Soil Pioneer" team in a focused and step-by-step manner.

The second is to strengthen organizational leadership, implement supervision and inspection, and earnestly promote the creation of the "Red Soil Pioneer" team. Under the unified leadership of the leading group of the company's "Red Soil Pioneer" team, all departments and counties of the company are responsible for the division of labor, forming a strong joint force to promote the establishment of the "Red Soil Pioneer" team.

Third, all units regard the construction of team leader as a key link to build a "red soil pioneer" team and give full play to the core role of team leader.

Five, strengthen the foundation, Dunxing Zhiyuan

Team is the cell of the enterprise and the smallest administrative unit of the enterprise. The passion of the team determines the passion of the enterprise. Enterprises want to create a magnificent picture, relying on 10,000 basic units in Qian Qian. Only when all units are fully coordinated with the whole and closely cooperate with each other can a large team with high unity and strong execution be formed; Only by fully consolidating basic management, stimulating the vitality of grass-roots teams, and being down-to-earth and steady in practical work can we win our own growth and promote the long-term success of enterprises.