The corporate culture of Skyworth Group Co., Ltd.

Purpose

Dedicated to providing excellent digital audio-visual life for mankind!

Vision

Become the No. 1 player in the global audio-visual industry

Mission

Enable Skyworth products to enter hundreds of millions of households, allowing different countries, People of different nationalities enjoy the beauty and fun of digital audio-visual life

Core values

***Winning is the basic core concept of our survival and development - talent concept

< p>Integrity is the basis, public and private are distinguished; people from all over the world make the best use of their talents; performance-oriented, everyone enjoys growth

Skyworth believes that integrity is the foundation of being a human being, and integrity is an important factor in selecting talents.

Skyworth people come from all over the world, and they can also feel at home in all corners of the country. As Skyworth people, as long as they have talents, they will find a suitable place to put them to good use.

The selection and promotion of Skyworth employees are completely performance-oriented, and meritocracy is Skyworth’s unchanging talent selection principle. In the same position, those with outstanding performance will never be ignored.

It is the responsibility of the company to let employees and the company enjoy growth. Employees who have contributed to the development of the company should receive the rewards and development they deserve. As long as you contribute to the development of the enterprise, you will be able to develop as an individual.

Innovation concept

Continuous improvement, never-ending innovation

Innovation is the soul of Skyworth. Without innovation, there would be no Skyworth, let alone Skyworth. future.

Learning philosophy

Study hard and combine learning with application

Skyworth wants to have an everlasting business, but there is no ready-made path for us to follow. We must continue to learn and grow . Skyworth is a learning organization. Learning is something that every Skyworth person must do throughout their life. They should “learn by doing and apply what they learn”.

The concept of pain

I would rather be a painful person than a happy pig

The process of struggle is painful. Only with the long-term mindset of enduring hardship can you experience pain. Only those who can withstand any blow and achieve success.

Success Concept

Because it is difficult, it is successful

No kind of success can be achieved easily. "Difficulty" is the reason for success. Only doing things that others think is difficult and impossible is called success. People who cannot challenge difficulties will not succeed.

Business philosophy

Stable operation, efficiency first

The company is responsible for the dreams, pursuits and future of Skyworth people. In the fierce market competition, we must persist in sound operations. Every effort we make must be aimed at corporate efficiency, and everything must be carefully analyzed and researched. We cannot blindly pursue high profits and ignore high risks.

A thorough productist

Skyworth advocates being a thorough productist. All our business concepts and behaviors must be reflected in our products. Excellent quality, low cost, high technology and multiple functions are our requirements for every Skyworth product.

Diligence, thrift, and hard work

Diligence, thrift, and hard work are the fine traditions Skyworth has always upheld. We reject extravagance and waste, and do not engage in flashy forms and pomp.

Value comes from high-quality service

In Skyworth, everyone is a waiter and everyone is being served. The value of work comes from the quality service provided to each other. Not only should consumers who use Skyworth products experience high-quality services, but also our internal customers should enjoy high-quality services. The value of your work depends on whether you can provide quality services to your customers.

Management philosophy

Management simplicity

The truth is always the simplest, and management principles must also be simple. Simply put, it can be understood by everyone in one sentence.

Attention to details, focus on results

Skyworth believes that the real solution to corporate crises is the small things - the devil is in the details, and the profit lies in every employee Hand seams. The trickles of water converge into the sea, and the details around us determine our success or failure.

Unite and cooperate, the system wins

Today’s era is no longer an era of fighting alone and relying on personal heroism to win. All Skyworth member units must work together to improve system efficiency in order to gain an advantage in the competition.

Quality is the basis, everyone is responsible

Quality is the life of the product, and the quality of the product depends on each of us.

In an enterprise, no matter which position you are in, it will have an impact on product quality. Most of Skyworth's professional managers are poached from other companies, and some are even hired by Skyworth from overseas. Ikeuchi Hongzao, the president of Optoelectronics Technology, is from Japan, and Jin Xiangye, the president of Skyworth Overseas Company, is from South Korea. Skyworth gives full trust and authorization to these professional managers, and unifies responsibilities, rights and interests. Skyworth adopts the divisional system, which solves the problem of the boss having the final say in the company in terms of organizational structure and system arrangements, and completes the improvement and transformation of the company's management and decision-making system.

Skyworth Mobile President Le Yesheng is a veteran figure in the domestic mobile phone industry. He once served as the deputy general manager of Capital Mobile Phone. However, when he achieved a certain level of performance, production, supply and marketing, and R&D Each link is separated and dismembered. When accepting the invitation to join Skyworth, he discussed his requirements. Making mobile phones and making color TVs are completely different things. Compared with color TVs, mobile phone technology, markets, products, etc. change more rapidly and have unique operating rules, so they cannot be used as Use the method of making a color TV to make a mobile phone. Skyworth agrees with Leyesheng's view. Skyworth's mobile phone team is completely independently managed by Leyesheng and is operated by one person. All the personnel hired are from the mobile phone industry. Skyworth has not sent any soldiers from the color TV side. Skyworth's professional manager team has reasonable knowledge and management structure. Most of them have held important positions in large domestic companies and have rich management experience. President Zhang Xuebin served as the general manager of Hainan Coconut Group, a well-known enterprise before joining Skyworth. He graduated from the Accounting Department of Zhongnan University of Finance and Economics and stayed at the school to teach. Later, he joined the company and was promoted step by step from an ordinary accountant to the president. Position, with overall control and operational capabilities over the business management. Skyworth's professional managers, whether they are management, technical, marketing and other personnel, are all elites in the industry. They are both proficient in theory and have practical talents.

In terms of age structure, Skyworth’s professional manager team forms a hierarchy. Wang Dianfu, Ding Kai, Li Hongan, etc. are the first echelon. They played an important role in the early or critical period of Skyworth's entrepreneurship, and some have already retired. Group President Zhang Xuebin and Color TV Division President Yang Dongwen are the second echelon. They have experienced a critical period of Skyworth's development and have become the backbone of Skyworth's leadership. College students from the class of 1999 are the third echelon. They are the first college students recruited by Skyworth from universities across the country. After practical training, they have not only integrated into Skyworth's corporate culture, but also made contributions and achievements, and found their place in the company.