Model essay on summary report of children's day publicity activities

Every June 1 day is International Children's Day, and many parents take their children shopping. However, children's consumption has many particularities, so shopping malls should seize this opportunity and do a good job in public relations promotion. The following is the "Demonstration Report on Children's Day Promotion Activities" compiled by me for your reference only. Welcome to read this article.

Model essay on summary report of children's day publicity activities (I) 1. Promotion purpose

June 1 day is International Children's Day every year. On this day, many parents will take their children out to play. In order to seize this business opportunity, Heart to Heart Supermarket has made a promotion plan for Children's Day on June 1st. "June 1st" International Children's Day can not only promote the popularization and direct sales of related commodities, but also establish a good corporate image and enhance brand potential. At the same time, it is hoped that through the publicity activities of Children's Day, the influence of the new century in children's minds will be enhanced, the consumption of adults will be increased with the help of Children's Day, and the happy atmosphere of Children's Day will be created in the form of special interactive competitions to promote the sales of children's goods.

Second, the target audience

4- 15-year-old children, accompanied by their parents, go shopping in the heart-to-heart supermarket or come to the heart-to-heart supermarket.

Third, promote the implementation plan

1, promoting the implementation theme

"Celebrate June 1st, sent with joy. There are many activities and many gifts. "

2. Promotion time

May x to June x

3. Promotional goods

Mainly children's consumer goods, such as children's wear, children's shoes, toys, stationery, sporting goods, books, snacks and drinks.

4. Promotion and publicity

Personnel publicity: arrange personnel at the entrance of Heart to Heart Supermarket to publicize the past personnel (mainly for parents with children) and attract them to participate in publicity activities.

Distribute leaflets: arrange staff to distribute leaflets in kindergartens, primary schools and junior high schools to expand the popularity of this promotion.

5. Promotion methods

(1)xx discount sales of children's goods:

Activity time: May X to June X.

Venue: Heart to Heart Supermarket.

Target audience: any consumer.

Activity content: During this activity, children's wear, children's shoes, children's products, students' products, and designated snacks and drinks will all be 10% off, and the discount intensity will be determined according to the profit and sales volume of the goods.

(2) cartoon mask release:

Activity time: May X to June X.

Venue: Heart-to-heart supermarket counter to receive children's day gifts.

Target audience: Adults and children can get cartoon masks with tickets. Activity content: xxx cartoon masks are distributed free of charge, and consumers who spend in the supermarket can get one free of charge with the purchase invoice.

(3) They all have prizes and gifts:

Activity time: May X to June X.

Venue: Heart-to-heart supermarket counter to receive children's day gifts.

Activity object: adults and children can participate in the lucky draw.

Activities: Consumers who spend all their time in Wumart in 50 yuan can draw a prize at the counter where Xinlianxin Supermarket receives gifts on Children's Day with the shopping receipt, and each person can get a prize. The prizes are as follows:

Grand Prize X: English-Chinese Electronic Dictionary.

Second prize xx: A pair of table tennis bats.

Xx third prize: a pencil.

Comfort Award: A heart-to-heart promotional balloon.

(4) Free photography opportunities:

Activity time: May 27th to June 3rd.

Venue: Heart-to-heart supermarket counter to receive children's day gifts.

Activity object: adults and children can receive the prize by ticket.

Activity content: Heart to heart supermarket cooperates with nearby photography building. Consumers who have spent 200 yuan in wu mart can get a free photo voucher at Xinlianxin Supermarket on Children's Day, and parents can take 1 10 inch photos with their children and develop them.

Summary Report on Children's Day Promotion Activities (II) It has been more than half a month since we welcomed the "June 1st" charity sale. Judging from my feelings and external comments, I think it's quite successful. Today, I want to sort out this activity. On the one hand, I want to sort out the whole activity process. On the other hand, I want to introduce this meaningful activity to you.

At the beginning of the semester, all the teachers mentioned "how to make children have a brand-new and meaningful Children's Day" when discussing the children's activities to be carried out this semester. Everyone expressed their opinions and finally decided to try a "charity sale".

With the approach of Children's Day, many teaching and research activities are centered around charity sale. As this is the first attempt, it is necessary to make an overall plan for the activity and solve some imaginary problems in advance, such as the source of the charity sale, the time and place of the charity sale, how to publicize it, the custodian of the proceeds from the charity sale and the handling of donations.

First, the charity sale stage. Everyone prepares separately:

Ask parents for their opinions and find out what they think of this activity. We also have regulations on the requirements of the charity sale: collecting toys, books, stationery and so on. For children, more than 80% are required to be new and complete, and teachers in each class will do statistics and classification.

2. Initiate initiatives for children, parents and teachers in the whole park.

In the name of the China team, I sent an initiative to everyone, hoping to get support and response, and told everyone that the activity time was June 1 day.

The third is to vigorously promote activities.

(1) The children of each class in the middle class will publicize the establishment of the class under the guidance of the teacher and distribute the Proposal to each child.

(2) Each class produced a large poster, and the title and slogan of the poster were used for charity.

Fourth, the charity sale began.

All links are ready and the activities start on time. Under the leadership of their parents, the children bought their favorite items and gave their love. Kindergarten teachers also responded positively and donated many good toys to the charity sale.

Verb (short for verb) activity is over.

The kindergarten held this activity in order to make children develop the good habit of not wasting their own things and trying to save resources, let them experience the saving consciousness of making the best use of things, making the best use of things and making the best use of things, let them learn to be grateful and give back through charity sale, and learn the virtue of sharing from an early age. All the money raised this time will be donated to the Dalan Temple community.

Disadvantages of this activity:

Insufficient preparation in the early stage, when the activity is about to start, some classes have not arranged their own areas and put their items in place. Learn a lesson next time, and each class will prepare activities in advance.

Summary Report on Children's Day Promotion (III) This Children's Day (6. 1), our industry has achieved good results. The achievement benefited from the company's strong support and early preparation for this activity, plus a lot of early preparation work and the strong cooperation of all employees. 6. 1 The activity sold xxx million in X days, up by x% year-on-year.

One. Total sales

From the sales data, we can see that in this activity, the three major sales areas of the children's industry have increased to a certain extent compared with the same period, and the sales area of supplies has increased by xx% year-on-year. As the proportion of pregnant women and newborns has increased this year, effective promotional activities have promoted sales.

As can be seen from the figure, on the day of 6. 1, the sales area of three categories of children's wear in China increased to a certain extent on the basis of high sales in the same period. It is not easy to achieve such results this year. In the absence of sales in and around the center stage this year, only exhibitions were held around North Street, and on the day of 6. 1, they still increased by x%, xx% and xx% respectively.

Second, the specific sales analysis

As can be seen from the above figure, among the sales of Children's Day in 1, children's wear and toys account for xx% of the sales of the whole children's industry, which fully shows that the sales of children's wear and toys occupy a major position. Our industry also paid full attention to this point in the preliminary commodity preparation work, and gave special preferential policies in the lobby, which effectively promoted sales. During the exhibition. x-6。 X(* * x days) In the lobby, children's wear and children's shoes sold xx million, and toys and strollers sold XX million, further strengthening the dominant position in the competition.

The children's industry successfully completed the activity plan, with a year-on-year increase of x%. It is not easy for a mature children's industry to achieve such a large growth. This is due to the company's support for this event and a lot of preparatory work in the early stage. The growth rate is in the field of supplies sales, with a cumulative sales of xx thousand pieces in X days, achieving the planned xxx%, with a year-on-year increase of xx%.

The actual sales of children's wear sales area was xx million days, up by x% year-on-year, and all counters increased to varying degrees compared with previous years. The exhibition effect in the lobby is obvious, and the sales of manufacturers are good. Among them, Bencara sells X million, Dadaco X million and Cambridge X million, accounting for xx%, xx% and xx% of the counter sales respectively.

The sales area of toys totaled xx thousand pieces, up by x% year on year. All counters in the toy sales area can actively participate in this activity, and all counters have launched a large number of special products on the basis of counter discounts, which effectively promoted sales. June is the peak season for sales of strollers and outdoor remote-controlled toys. Therefore, in the early stage of the activity, all counters are required to actively prepare such products and conduct large-scale merchandise display in the lobby North Street to ensure and stimulate sales. During the "June 1st" period, the sales volume of baby carriages was X million, up by xx% year-on-year. The sales of outdoor remote control toys account for xx% of the total sales in the sales area.

Third, the activity experience

1. In this activity, our sales area continued to promote the "Happy Children Card", which consolidated the fixed customer base of children's shopping malls and further expanded new customers;

2. In this activity, the 6 1 yuan treasure hunt products launched by our sales area are novel in form and have achieved good results. Through this activity, customers can better understand the brand of the store;

3. The catwalk activities on the stage attracted a large number of tourists, and at the same time promoted the brand of our store to a certain extent, which objectively promoted sales;

On the day of June 1, all employees in our sales area worked overtime, and the reasonable arrangement of employees ensured the smooth progress of the stage, competition venue, lobby and store.

5. The activity lottery is well prepared, and the lottery props are novel in form, which conforms to the overall image of the store;

6. Before the event, with the strong support of the company, the stores were arranged in place and the outdoor competition props were fully prepared.

Fourth, insufficient activities.

1. The exhibition in the lobby was not fully prepared, which led to chaos on the exhibition day;

2. The price tag of the hall exhibition should be prepared before the exhibition;

3. The supervision of the exhibition in the lobby is not enough, which leads to individual manufacturers taking advantage of the loopholes and operating brands outside the agreement;

4.6. 1 The cake was not delivered in time that day;

5. There is no tracking in the fighting stage, which leads to the model not having a dressing room, causing confusion;

6. There is no timetable for stage programs;

7. The materials of the stage program host are not fully prepared;

8. Due to the weather, the promotion activities of Kerr doll in the afternoon were not ideal;

9. The gyro competition organized by the manufacturer was not arranged well, which led to the lag of activities and time delay;

10. Before the event, the training of sales staff was not in place, and the publicity activities of sales staff were not strong enough. A customer didn't understand the activities of the store and didn't achieve the expected lottery effect;

1 1. There is an error in the lottery rules in the store, and the inspection before the event is insufficient.