What is the corporate soul?

What is the boss's "soul"? What is the "soul" of an enterprise? What are the goals and pursuits of starting a business? When customers need it, the enterprise is just beginning. Only when customers need it can the enterprise last for a long time and never end! The "soul" of an enterprise is to use our products to solve customers' most puzzling problems, meet customers' most anticipated needs, and let customers live a better life! 1. Is the "soul" of the boss and the enterprise the pursuit of profit maximization? Although many people start businesses in pursuit of profit maximization, is this theory correct? Let's talk about this hypothesis first, so whose profit is the profit of the enterprise? Is it the employee's or the boss's? It is obviously the boss's. Therefore, if the entire leadership is pursuing profit maximization, then the enterprise has established internal contradictions before it has started to operate. Why is management in the traditional sense so difficult? It is because the boss is doing business and the employees are just doing business! In the process of seeking to maximize their own profits, the interests of employees have not been maximized. When employees work in the enterprise for one year, the market value of the enterprise increases by 10 times, but the market value of employees does not increase by 10 times. In the second year, the employee resigned because the development of the enterprise had nothing to do with him. In this way, it is normal for employees not to love the company. The boss requires employees to be selfless and love the company. How could he like it? You don't pursue the same profit, but only the maximization of enterprise profit. You can't do much in business because the boss's purpose is only to make money. Therefore, the pursuit of profit maximization is a misunderstanding. No enterprise in the world is successful and is loved by profit maximization. Therefore, the establishment of enterprises, the pursuit should be reasonable profits! 2. Do enterprises need customers, or do customers need enterprises? In fact, customers need enterprises! This is also the reason why enterprises exist. Now, most companies are just the opposite in operation. Take the coffin seller as an example. Do dead people need coffins, or do coffin sellers need dead people? In fact, because everyone will die, the dead need coffins, so there are coffins. Another example: people need to eat when they are alive, but obviously they don't live just to eat. In the same way, the development of an enterprise is profitable, but is its purpose profitable? Most people want to set up a company and do something first, so the starting point is the opposite and the thinking is wrong. You should think about what others need first. 3. The soul of the boss and the enterprise is to meet the needs of customers! The boss develops products to meet the needs of customers. Bosses and enterprises solve customers' problems with their own products and services, and enterprises will have no end. This is the "soul" of enterprises! Enterprises with "soul" can truly understand the needs of customers and provide the most convenient products at the lowest cost and the fastest speed. Therefore, any enterprise that wants to help people solve problems has a "soul". For example: What was the purpose of Ma Yun's founding Alibaba? Do you want to make money or be a great enterprise? At the end of the 20th century, there were tens of millions of small and micro enterprises in China. They have poor living environment, weak economic strength, limited promotion channels and resources, and narrow development space. Because of the high cost of traditional sales channels and fierce market competition, they urgently need a new channel. Although many entrepreneurs produce excellent products, they dream of entering the global market. When Ma Yun founded Alibaba, he set up the ideal of doing his part for China's outstanding small and micro enterprises and excellent products to go abroad. Alibaba's "B2B model" is mainly aimed at this group. It establishes a channel for product manufacturers and customer enterprises to interact with world products and trade, so that outstanding small enterprises in China can promote their products on the Internet at low cost, and can also introduce world-class products and services to China. Alibaba made small and micro enterprises in China go abroad and go to the world, which turned from possibility into reality. A few years later, the successful listing on Nasdaq not only made Alibaba's ideal come true, but also proved that small and micro enterprises in China successfully integrated into the global market through Alibaba.

What is the corporate soul? Is it a cult?

Probably refers to the corporate culture. . . Every enterprise has its own corporate culture, which is their soul.

What is the soul of an enterprise?

What is the soul of an enterprise? Corporate culture is the soul of an enterprise, and corporate culture is the genetic code of an organization. It directly determines whether the enterprise can develop continuously and stably, and it is the decisive factor to realize health and longevity. If an enterprise's culture is strong and sustainable, it can directly promote and promote the continuous stability of the enterprise and ensure its health and longevity; If it is decadent, it will hinder the development of enterprises and even push them to the road of bankruptcy and short life. 1. Where does the corporate culture come from? Culture is a common belief, value and behavior formed by a society and a group, which usually has three elements: spirit, carrier and group. Culture needs to be attached to specific carriers, such as traditional festivals in China, Spring Festival, Dragon Boat Festival and many other festivals are representatives of Confucian family affection and family culture, and many customs and ceremonies in China, such as weddings, funerals, food, clothing, housing and transportation, also reflect the spiritual connotation of culture. Corporate culture is the embodiment of corporate values, beliefs and behaviors. To put it figuratively, if we regard the enterprise as a person, when you meet this person for the first time, his clothes will give you the first impression. This is the company's VI (visual identity), including: the company's buildings, office environment, office equipment, LOGO and other tangible entities; Through his words and deeds, you can know his style of doing things, which is the concrete embodiment of corporate culture, but what determines this person's words and deeds? It depends on his deep-rooted values and beliefs. Similarly, for an enterprise, it is culture that determines its system and behavior. The core of this culture is what we often call business philosophy and core values. Second, the basic connotation of corporate culture The connotation of corporate culture specifically includes the following factors: values, codes of conduct, business management concepts, business philosophy, entrepreneurship, etc. As an organizational culture, corporate culture refers to the common behaviors, beliefs and values shared by members when culture and organization are linked together. We can infer its corporate culture and organizational culture from what people inside the organization say, do and think. Corporate culture and organizational culture involve the understanding and dissemination of knowledge, beliefs and behaviors over a period of time. In other words, corporate culture and organizational culture are quite stable and rapidly changing. It often sets the atmosphere for the company and lays the code of conduct for people. It also reflects the idea of the enterprise. In many successful companies, the values advocated by their leaders and the codes of conduct formulated often inspire all employees, making the company have its own cultural characteristics and become a spiritual symbol of the outside world. Practice has proved that the key for the world's top 500 enterprises to stand out is to have excellent corporate culture, persist in innovation, constantly discard the past, surpass themselves and establish a new corporate culture. This is the fundamental reason why they are famous all over the world.

What is the soul of enterprise employees?

This soul should be employees' sense of belonging to the enterprise.

With a sense of belonging, there is cohesion. You can do your job well.

Without a sense of belonging, people's hearts are scattered, trees are scattered, and enterprises are finished.

What is the soul of an enterprise? 5 points

The soul of an enterprise is values, mission or excellent character.

What is the soul of an enterprise?

In the long course of a century-old enterprise, almost all these factors have been challenged: enterprises can borrow money to tide over the difficulties, enterprises can change leaders without losing money, enterprises can change products and maintain vitality, enterprises can seek development in different markets ... There are still many factors that are crucial to enterprises, but if we want to say which factor is the same as enterprises, it is only corporate culture. There must be people who disagree that most small businesses have no corporate culture at all. But in fact, as long as it is an enterprise, it will inevitably be influenced by some concepts, and these concepts are a kind of culture. So most small enterprises don't have corporate culture, but they don't realize that they already have corporate culture. Since corporate culture is the soul of an enterprise, it is just like the soul of a person. The soul is noble, despicable, passionate, depressed, innovative and conservative ... whatever the soul is, it exists because it has life. All enterprises have corporate culture, but there are huge differences between them. These differences are mainly manifested in: excellent companies have excellent corporate culture because they attach importance to and devote themselves to their development; The general company has a general corporate culture, because it has not paid enough attention to it and has not been properly cultivated and utilized; Poor companies have corporate cultures that they don't even realize. The chaotic system, low efficiency and lazy personnel are all a kind of culture, a kind of actual culture. Western scholars once compared management to an iceberg floating on the sea. Only 1/3 of tangible management such as organizational structure and rules and regulations is on the water, while the other 2/3 of intangible management such as corporate culture is hidden in the water. Corporate culture plays an important role in management, which not only occupies an important share, but also is the foundation of management. But as the soul, this is not enough, because corporate culture plays a role at all levels of the enterprise and runs through the business activities of the whole enterprise. Corporate culture is mainly reflected in four aspects of the enterprise, namely, corporate spirit, corporate system, corporate style and corporate image. There is a famous saying in management: the result determines the process and the goal determines the behavior. As an enterprise, the most critical issue is the compatibility of corporate culture in deciding whether the vacant position is promoted internally or taken over by air. This compatibility has two meanings. On the one hand, whether the inclusiveness of the corporate culture system itself and the publicity of corporate culture have achieved the effect of internalizing in the heart, solidifying in the system and externalizing in the line. From the perspective of our company, the culture of the boss and the culture of the employees are different. The company's instructions and requirements are that employees "play Tai Chi" with a negative attitude. In this cultural atmosphere, it is better to promote insiders than airborne troops, but only if the quality of the promoted people can meet the requirements of this position and have clear thinking and problem-solving ability. If the inclusiveness of the corporate culture system itself and the publicity of corporate culture achieve the effect of internalizing in the heart, solidifying in the system and externalizing in the line. Then in the absence of suitable candidates inside, it is also possible to introduce a certain number of airborne troops appropriately. Similarly, the premise of the introduction is that the ability of airborne troops must be able to meet the requirements of these positions, with clear thinking and problem-solving ability. If the corporate culture is not compatible enough, and there are no talents to choose from inside, we can consider establishing two competitive teams, and divide and rule them according to products or market regions, so that those who can't meet the job requirements promoted internally and the airborne soldiers introduced from outside can PK in the market, and the results will determine who can be qualified for this position in the end. This can not only turn contradictions into strength, but also greatly stimulate the enthusiasm and sense of competition of both sides, thus maximizing the interests of enterprises. When the PK result is obtained, the winner is promoted to the post. For the future management effect, the loser should be dismissed and given appropriate compensation, because he will most likely become the troublemaker of the winner and the obstacle of enterprise management. The stronger his ability, the greater this negative impact will be. This is the result of many exercises, please don't have any illusions. The second question is a false one. By the same token, if you choose airborne troops, it means that the employees of this enterprise have no qualified candidates and are unable to solve the existing problems of the enterprise. Therefore, airborne troops should be integrated into enterprises, not employees. Just like absorptive mergers and acquisitions, it often needs to completely change the culture of the absorbed enterprises in order to operate effectively. Although it is difficult and even costly, it is necessary. If airborne troops want to integrate into the enterprise, they must first gain the trust and support of the boss and decision-making level. This kind of trust and support should not stay in words, but should be reflected in decentralization ..... >; & gt

What is the soul of an enterprise?

Integrity is owned by every enterprise. Without the trust between friends and businessmen, this enterprise has no value of existence.

What is the soul of an enterprise! ~

There is an old rumor that when the soul leaves the body, people will end their lives. Enterprises also have life, so what is the soul of enterprises? If you compare the capital, people, products, market and other factors that you think are extremely important to the enterprise to the soul, it will inevitably be refuted. In the long course of a century-old enterprise, almost all these factors have been challenged: enterprises can borrow money to tide over the difficulties, enterprises can change leaders without losing money, enterprises can change products and maintain vitality, enterprises can seek development in different markets ... There are still many factors that are crucial to enterprises, but if we want to say which factor is the same as enterprises, it is only corporate culture. There must be people who disagree that most small businesses have no corporate culture at all. But in fact, as long as it is an enterprise, it will inevitably be influenced by some concepts, and these concepts are a kind of culture. So most small enterprises don't have corporate culture, but they don't realize that they already have corporate culture. Since corporate culture is the soul of an enterprise, it is just like the soul of a person. The soul is noble, despicable, passionate, depressed, innovative and conservative ... whatever the soul is, it exists because it has life. All enterprises have corporate culture, but there are huge differences between them. These differences are mainly manifested in: excellent companies have excellent corporate culture because they attach importance to and devote themselves to their development; The general company has a general corporate culture, because it has not paid enough attention to it and has not been properly cultivated and utilized; Poor companies have corporate cultures that they don't even realize. The chaotic system, low efficiency and lazy personnel are all a kind of culture, a kind of actual culture. The rapid development of Japanese enterprises after World War II has attracted global attention, and the United States, which prides itself on rational management, has to face up to the mystery of Japan. The success of Japan is precisely the management soft factor neglected by rational management, the most important of which is to integrate into the corporate culture. There is no doubt that corporate culture is the soul of Japanese enterprises. Perhaps because of this, the Japanese will not doubt its function, nor need to face up to its existence. A normal person who is busy growing up will not stop to think about what the soul is all about. But the United States, which attaches importance to research, is different. In the pain of slightly challenging the tradition, it finally bravely took the lead in putting forward the theory of corporate culture. Some people have investigated more than 0/00 most famous enterprises in Japan and found that these enterprises attach great importance to the cultivation of entrepreneurship. Hitachi has the Hitachi spirit of "harmony, sincerity and pioneering"; Casio company has the spirit of "creation and dedication"; Toyota has the Toyota spirit of "good products, good ideas and complete frugality". In America, Thomas? Peters and George W. Robert Waterman also carefully analyzed 43 excellent companies in the United States, and found that the management styles of excellent companies are different, and it is the excellent corporate culture that determines the management style. Western scholars once compared management to an iceberg floating on the sea. Only 1/3 of tangible management such as organizational structure and rules and regulations is on the water, while the other 2/3 of intangible management such as corporate culture is hidden in the water. Corporate culture plays an important role in management, which not only occupies an important share, but also is the foundation of management. But as the soul, this is not enough, because corporate culture plays a role at all levels of the enterprise and runs through the business activities of the whole enterprise. Corporate culture is mainly reflected in four aspects of the enterprise, namely, corporate spirit, corporate system, corporate style and corporate image.

How to build enterprise soul

Hello, the soul of an enterprise is actually corporate culture. Every successful enterprise has its own unique corporate culture. Of course, it is necessary to be bigger and stronger. How to build your own corporate culture depends on what kind of enterprise you are and what you want to be bigger and stronger. In addition, the charisma of leaders also needs to be combined with enterprises, and then make the above slogans and display them in their own enterprises, and then do or implement them according to the slogans. The general corporate culture is still driven by enterprises.

What is the soul of an enterprise?

corporate culture