Company 20th Anniversary Celebration Planning Plan

When the company coincides with its 20th anniversary, anniversary celebrations are usually held as usual to promote corporate culture and increase visibility. So the original planning plan has a multiplier effect on the company's publicity. The following is the "Company 20th Anniversary Celebration Planning Plan" compiled by me for your reference only. You are welcome to read it. The company's 20th anniversary celebration planning plan (1)

1. Purpose and significance

Taking this opportunity to enhance the company's visibility and vigorously build the company and brand image is a rare opportunity; With the help of the event platform, we promoted that General Manager xx won the "Chinese MBA Hero", shaping the commanding style and leadership charisma of the company's management; promoting emotional exchanges between the company and the club's target members, laying the foundation for the upcoming club, and spreading and promoting the club It is of great benefit; it can gather popularity and customer resources for xx Modern City in order to successfully open the market; golf is a healthy and fashionable sport that has always been respected by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of xx company and xx city.

2. Theme and Slogan

Main slogan: Network gathers modern business heroes - the slogan adopted echoes the theme of xx Modern City promotion, highlighting the dignity of the participants in the modern business world status, and at the same time proves that this is a gathering of elites.

Reference slogan:

1. The source of concentration of business heroes

2. Reshaping modern business etiquette

3. Time

x, month x, 20xx (to be finalized);

Location: xx golf course, xx hotel (press conference and sorority venue)

Four , Activity objects and scale

The main objects of this activity are outstanding senior figures in the xx business community and customers with consumption and purchasing capabilities. In order to give full play to the communication role of the media and word of mouth, invite a certain number of journalists and owners of the original projects developed by xx company (such as xx Bay, xx Garden, xx, etc.).

1. xx business leaders (number of people)

2. Intentional major customers (number of people)

3. xx Bay owners (number of people)

4. News media reporters (number)

5. Employees of xx company (number)

6. Agency staff (number)

Total: several people

5. Activity organization and information

The activity arrangement is roughly divided into three parts, namely a press conference in the morning, a golf competition at noon, and a banquet in the evening. Various forms and rich information.

1. For the purpose of improving authority and expanding influence, it is proposed that the golf tournament in this event be organized by the xx Entrepreneurs Association and xx Company as the organizer;

2. This event is open to xx business leaders, potential major customers, owners, news media friends, developer staff and agency company employees;

3. The event uses press conferences and outdoor golf Three forms of competition activities and social banquets are carried out:

a. Press conference: Invite the leader of the xx Entrepreneurs Association to make a speech, and the developer representative will review the company’s achievements in the past ten years and make comments on the xx project and the xx club. In the publicity introduction, it is recommended to invite authoritative people with experience in forming well-known clubs in Guangdong or celebrities who are members of a certain club to talk about the club.

b. Golf match: Golf has a strong business nature and gentlemanly temperament, which can perfectly interpret the extraordinary qualities of the objects of this event. During the fierce competition in the swing competition, the contestants deepened friendship, promoted communication, and enjoyed the charming scenery of Mount XX. All event participants who are interested in golf, especially potential major customers, can sign up to participate in the competition. This golf tournament is intended to pave the way for club establishment and project sales.

c. Social banquet: The purpose of the banquet is to bring the relationship closer in a simple atmosphere. At the banquet, awards will be given in the business leaders’ comparison competition and xx projects will be recommended. Members of the Entrepreneur Association, media reporters and other participants communicated freely at the meeting.

4. The general process of the event is as follows:

Participant registration (xx Hotel) → Press conference (speech by the leader of xx Entrepreneur Association, speech by developer representative, project recommendation, Guangdong guests On the club, xx Hotel) → Noon schedule (xx Hotel) → Golf competition (xx golf course) → Social banquet (leader summary statement, banquet party, above activities are interspersed with awards and project recommendations, xx Hotel) → End of the whole day

6. Organizational Channels

The method of xx Entrepreneurs Association sending a letter to call members to participate is the main organizational method for this event. In addition, other methods are supplemented.

1. In the name of xx Entrepreneurs Association, issue the concept building book and invitation letter of this project to association members and media reporters through direct mail;

2. The developer will send letters, phone calls, etc. Methods to invite their business friends and xx Bay customers;

7. Publicity methods:

This event mainly chooses the famous magazine "xx" in the xx real estate industry, and xx has the largest circulation and influence The two major print media, the largest newspaper "xx Morning Post", combined with TV station programs and folding pages for on-site promotion to carry out effective promotion.

1. Pre-event publicity:

a. "xx" released a preview of the event, using soft articles to comprehensively introduce xx company and the company's general manager "Chinese mba hero"..., xx Club, with emphasis on...Modern City.

b. In conjunction with the project image promotion, the back page of "xx Morning Post" released a preview, combining pictures and texts with an introduction...General Manager,...Modern City.

c. Distribute sales brochures and invitation letters by direct mail.

2. On-site promotion:

a. Press conference: State performance to prove the company’s strong strength; Guangdong guests mobilize participants to join the club. , the on-site decoration was festive yet solemn and magnificent, integrating with the cultural heritage of the company. Business leaders introduced projects and clubs.

b. Golf competition: The golf competition venue passes through the arch, and the promotional banners and double-leaf advertisements of the project and the club are hung. Focus on the placement, less but more precise, avoid overestimating the guests, and focus on setting off the elegant and serious atmosphere of leisure activities;

c. Social banquet: distribute projects and club-related promotional materials. The on-site publicity created a festive, lively and vigorous atmosphere, symbolizing the company's ten years of glory and growing achievements, and heralding the success of the event.

3. Post-event publicity:

a. "xx" will report on the event and announce the list of winners.

b. A full-page article on the back page of "xx Morning Post" reported the event with pictures, announced the list, and introduced xx Modern City.

d. The golf club will provide a TV station program, which will guide the audience to pay attention to the modern city.

8. Effect evaluation

1. Press conference is a powerful means of news production, which can reflect appeal and authority, and is easy to create momentum and attract attention, and relies on this A platform to make friends in the media can cultivate a good public opinion environment for corporate development and project launch.

2. The golf game is fashionable and elegant, and the competition format makes it more interesting. I believe many people will be happy to participate. This competition is for the club to develop membership services. Participants can experience the club's noble style and excellent ability to organize activities.

3. The atmosphere of the sorority party is simple and pleasant, which is the easiest way to cultivate friendship and discover customers, and further deepen the effects of the first two activities.

For better development, the mission of this event is ultimately to establish a good image of the project and attract potential customers to achieve the purpose of promoting...Modern City.

And this event is in the early stages of marketing and promotion. "A good start is half the success." We must work together to make it a smooth success. I believe that under the leadership of our leaders who continue to innovate, we will have a good result that will surprise you! Company 20th Anniversary Celebration Planning Plan (2)

The company celebrated its 20th anniversary, looking back on the past and looking forward to the future, enhancing the cohesion of the company and further creating an excellent corporate culture. Therefore, it is necessary to vent the corporate culture through an anniversary celebration, so we invited xx Celebration Company to be responsible for the entire celebration activities. The planning plan is planned by the anniversary planning company and executed strictly with reference to the event planning plan. After event planning , packaging and image enhancement, during the guests' experience of participating in the entire celebration event, it can arouse the guests' enthusiasm and leave a deep and perfect impression, no matter in terms of business philosophy, corporate culture, integrity-based or corporate image and business model. impression.

This year’s anniversary celebration planning plan is different from the new product release site planned by xx new product launch planning company. There is no need to release new products, it is just a simple celebration without any promotional activities.

The theme of the fifth anniversary celebration: Time sharpens gold, sincerity leads to glory

The growth of the company in its fifth anniversary is a result of hard work and hard work, and it vividly reflects the five-year development. Years of hardships and achievements are reflected. It is precisely by consistently adhering to the business philosophy of "honesty" that we have finally forged a strong cooperative relationship with our customers and achieved the glory of each other's careers.

Activity overview

X, month, x, 20xx

Guests will check in from 10:00 to 10:30 in the morning, and employees of the x event execution company will be responsible for the guests Reception.

Noon 12:00-13:00 All employees, customers, leadership guests *** have lunch together

Noon 13:30-17:30 Corporate Annual Meeting

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18:00-21:00 evening thank you dinner and performance, the performance is planned by x event planning company

Location of the fifth anniversary event

(1) x Laiyunbao Hotel International Conference Center - Luncheon

(2)x International Hall on the third floor of Garden Hotel International Conference Center - Conference

(3)x Garden Hotel International Conference Seventh Floor - Appreciation Dinner and Performance Company 20th Anniversary Celebration Planning Plan (3)

1. Preparation for the event

1. Require employees to understand when the company was established and what has happened in the past few years Not only do you know the achievements you have made, you must also be able to tell them about them with a sense of pride; you can practice them through morning, afternoon and evening meetings.

2. In terms of conference requirements for this event, the venue must be of high quality, and the venue must be festive and warm (you can have more balloons; hang lanterns; pull some latte art; gift display area) Put out more gifts and decorate them with latte art, it must be very eye-catching) The entire venue layout must have a strong visual impact, and the music at the venue should be mainly enthusiastic. The morning meeting must be a motivational meeting to mobilize the enthusiasm of employees.

3. Categories of invited customers: die-hard customers (people who come to the association to do work), new customers (recommendations from old customers; pre-heated and mature resources such as popular science collection) and customers who stop taking the drug (the effect of taking it is good) )

2. Purpose of the event

1. Through this event, we can fully demonstrate the corporate culture, strengthen customers’ confidence in the company and products, and explore referrals.

2. Use the grand occasion to provide a better platform for referrals from old customers.

3. Through the on-site atmosphere, increase the purchase and gift sales policy to achieve a high proportion of sales.

3. Activity Theme

Warmly celebrate the fifth anniversary of the establishment of the Convention and Sales Group.

4. Activity Process

1. Meeting Show more corporate cultural films before the show, such as "Club Introduction", "XX Review", etc.;

2. Warm-up: a large-scale dance performance, the program should be of high quality and adjusted to the atmosphere of the entire venue;

3. Opening remarks;

4. Introducing guests;

5. Speech by company leaders;

6. Speech by local leaders (can be Replace with typical customer speeches);

7. 1-2 holiday performances (customer performances, employee performances, employees and customers performing on the same stage. It is best to perform the story between customers and employees on the spot, with the style of the sketch The form presents the corporate purpose of "respecting heaven and loving people");

8. Customers present calligraphy, paintings, plaques, etc. (3-4 local honorary customers are selected, leaders come on stage to issue certificates, take photos, and host interviews, Customer testimonials);

9. Keynote speech (expert lecture);

10. Announce preferential policies.

5. Prize setting

1. All customers who come to the event will be given a small gift (the gift will be determined according to the preferences of the local people);

2. Set up prizes for products purchased on-site, increase the purchase and gift policy, increase the intensity of draws for customers who purchase products, and use big prizes to attract customers.

6. Highlights of this party: (invitation skills)

1. This event is a special celebration of the fifth anniversary of the establishment of the Association Sales Group. The site will not only display a series of achievements achieved by the China Sales Group in the past five years, but also bring the latest international cutting-edge health and wellness knowledge to the university. You will also have the opportunity to participate in the life quality control project and experience the experience provided by the State Administration of Traditional Chinese Medicine. The top ten chronic disease solutions summarized by the Zhongwei Traditional Chinese Medicine Development Research Center are systematic and authoritative. I believe it will benefit you greatly and make your trip worthwhile.

2. This event, with its high standards, is the highlight of Changsha’s elderly health care event this year.

3. Corporate member groups will be invited to the site to bring you a wonderful talent show for the elderly, interpret the health and beauty of contemporary elderly people, and set a new model for elderly life.

4. The leaders of the Life Quality Control Project Organizing Committee visited the site in person to participate in the activities and answer questions.

5. Authoritative experts will make a special trip to deliver keynote speeches on the latest health care knowledge.

6. All elderly friends who participate in this event will receive a "souvenir".

7. The event is full of exciting shows, with rich and varied gifts and prizes.

8. The Group’s series of products offer unprecedented discounts, with big prizes coming one after another, and good luck. Buying customers can participate in a variety of lottery draws, and the thousand-yuan grand prize is heart-warming and exciting.

7. Contents of pre-meeting presentation

Organizer: xxxx

Organizer: xxx.

Special guest:

Lecturer:

Event time: x month x month XX

Event location:

Activity scale: about 300 people Purpose: to demonstrate the comprehensive strength of the company through a large-scale event, establish a public welfare image of the company, consolidate the confidence of old customers, tap customer purchasing potential, and boost market sales. Strengthen customers' recognition of the company; strengthen old customers' understanding and support of employees; enhance customers' enthusiasm and motivation for publicity and referral;

8. Pre-meeting work

(1 ), resource requirements for participating in the conference: pre-conference warm-up is mature, and resources for the 4-26 conference will be accepted. Special requirement: Key customers should make at least one home visit for in-depth communication. It is best to place orders and pick up goods at the venue to create a rush-buying atmosphere.

(2) Packaging of event highlights:

1. This event is organized by Zhongwei Traditional Chinese Medicine Development Research Center, Life Quality Control Engineering Organizing Committee, China Elderly Care Association, and " xx" magazine Changsha Workstation and other units jointly organized a large-scale summer health care and sales group special appreciation event for the fifth anniversary.

2. The on-site content is exciting, scientific and authoritative, and full of surprises.

3. Well-known and authoritative health and nutrition experts will bring you humanized and professional personalized health guidance.

4. The lucky draw is exciting and novel, and the mysterious gift falls from the sky.

5. The authoritative expert team meets one-on-one for consultation, allowing you to grasp detailed and accurate physical health status.

6. Unprecedented discounts on health products will protect your health.

7. All guests present will have the opportunity to receive an exquisite gift.

(3) Other requirements

1. Managers and employees must fully understand the meeting. The purpose of the meeting is sales, and the content of the meeting is the form. The principle is to focus on sales, and pay attention to customer observation and service during the meeting. Promote to all employees the importance of actively carrying out customer screening and invitation work.

2. Employees should use unified invitation techniques, pay attention to the warm-up steps, and learn to grasp the psychology of customers, as a prerequisite for resource preparation.

3. Managers and employees should search for typical customer cases, select gold medal speaking customers, strive to have the impact of on-site customer speeches, and prepare to create highlights for the meeting. Discover classic examples and touching stories of customers and employees to provide material basis for the preparation of sketches.

4. Selection of participants: loyal hardcore customers, old customers and their referrals to new customers, warm-up mature customers.

5. The warm-up before the meeting mainly solves the problem of trust, and it must talk about the company and culture.

6. When making an invitation, you should emphasize: since the seats are tight, are you sure to come? Start on time and don’t be late.

9. Meeting Section

The characteristics of this meeting are: to create a warm atmosphere and a heart-stirring feeling at the scene. The whole process must be interlocking and ups and downs. , to make customers feel and touch customers, and to stimulate customers' desire to order from various aspects. Therefore, customers must feel valued as soon as they enter the venue. In the middle, the customers' emotions should be ups and downs. Be happy first, and then make them happy. Feel the fun, feel that every achievement of the Club Sales Group is related to him, make customers feel proud, hint to customers that health and happiness is a kind of freedom, and then be moved, and finally focus on health. The keynote speech should be emotional and touching, focusing on why we should make great efforts to improve product quality and why we should launch a national life quality control project. Then, use the novel form of sketch to induce customers to share. The speech process should be short, concise, and touching, so that customers can have an atmosphere of automatic and spontaneous communication after the meeting. He talked about the happiness brought to him by the company and employees, and talked about the health and happiness brought to him by the products. Finally, he went with the flow and launched preferential policies on the grounds of thanking everyone for their long-term support. The host should highlight chronic diseases when explaining. solution.

The entire meeting process must be completed in one go, so as to ensure that enough time is left for customers to communicate. Therefore, the setting operation of each link must be accurately arranged in time, and do not be sloppy, otherwise it will be "harming". People harm themselves."

10. Post-meeting section

Delivery and collection, timely recording of files, timely home visits to stabilize orders. The manager must supervise the employees' return visits, practice proficiency in speaking skills, and the requirements must be effective. Then there will be a follow-up meeting after the meeting, with the purpose of strengthening their confidence in taking the medicine and making referrals.

11. Key Controls

All colleagues fully understand the importance of the 5-29 meeting, clarify the company's preferential policies, and familiarize themselves with the presentation content in advance. Once again, it is emphasized that the invitation before the meeting must be accurate and in place. The quality of the warm-up directly determines the sales volume and success of the meeting.

To achieve the feeling of unity and true feelings on the field, we need to work together and have the spirit of ownership.

Every detail of the process must be in place, and details determine success or failure. Every aspect of the meeting must be carefully prepared, practiced and communicated in a timely manner.

12. Key points to note

1. The person responsible for selecting the program should be assigned to the person;

2. The host must memorize and understand the string of words; every person who takes the stage must Everyone who speaks must be unscripted and very skilled (except for customers);

3. For music, prepare some classic songs or music that can rejuvenate the passion of the elderly;

4. Communication at the venue , the venue layout is arranged, the materials that need to be purchased are determined in advance and applied for purchase, the sound debugging is in place (sound, light, and electricity are highly unified in all aspects), and the pick-up site is carefully arranged (to ensure that the meeting starts on time);

5. The discovery of classic cases must be reported in a timely manner, and the conference affairs department will follow up, and the responsibility for the arrangement of the skit will be assigned to the person;

6. The timing of the release and announcement of the sales policy.