What is the emblem of the 2008 Beijing Olympic Games? Introduce it.

designer

Guo Chunning

milestone

"Dancing Beijing" is an Olympic milestone. It is a classic China chapter in the Olympic epic, which engraves the spirit of the Chinese nation, writes the meaning of ancient civilization and casts the character of Chinese descendants. It is concise and profound, showing the evolution and development of a city; It is dignified and romantic, reflecting the thoughts and feelings of a nation. On the way to "Beijing 2008 Olympic Games", people will meet in Beijing, get together in China and get to know others here.

promise

"Dancing Beijing" is the symbol of China. This "China Seal" is engraved with the oath of a country with a population of/kloc-0.3 billion and 56 nationalities to the Olympic Movement; Witness a country with ancient civilization and modern style's admiration for the Olympic spirit; It shows the aspiration of a future-oriented city for the Olympic ideal. It is a symbol of honesty; This is a sign of self-confidence; This is a solemn and sacred commitment made by Beijing, the host city of the 29th Olympic Games, to the whole world and mankind. "Sincere, stone opens", the Olympic emblem based on the creativity of the sages and the image of lithograph, is the view of China people on the Olympic Games.

Respect and sincerity. When we solemnly print this "Chinese Seal", it means that China in 2008 will show the world a magnificent picture of "peace, friendship and progress" and will play an impassioned movement of "swifter, higher and stronger" for all mankind.

picture

"Dancing Beijing" is the symbol of this city. It is an image, showing the oriental thought and national charm presented by Chinese characters; It is an expression that conveys the unique humanistic characteristics and elegant character of Chinese civilization. Inspired by China's calligraphy, the word "Jing" in Beijing has evolved into a dancing human body, which embodies the "New Olympics" with strokes? New concept. The calligraphy "Beijing 2008" condensed thousands of expressions of China people about the Olympic Games into simple strokes with the charm of Chinese characters. When people savor the profound connotation and charm of Chinese character engraving, a "new Beijing" is born.

compose

Dancing Beijing consists of three parts: 1. Like a person's "Beijing" Chinese seal; 2. The Chinese pinyin "Beijing" and "2008" symbolize the 2008 Beijing Olympic Games; 3. Olympic rings: the symbol of the Olympic spirit

beautiful

"Dancing Beijing" is the color that China people advocate. In this sign, red is interpreted particularly strongly, and passion is publicized particularly unrestrained. This is China people's praise for auspiciousness and beauty, and this is China people's interpretation of life. Red is the color of the sun, red is the color of the flame, and red represents life and a new beginning. Red is a happy mood, a symbol of vitality and China's blessing and goodwill to the world.

hero

"Dancing Beijing" calls for heroes. The Olympic Games is a stage for heroes, miracles and glory. On this stage, every participant is an indispensable role. This powerful and energetic shape is a life poem written by all participants with enthusiasm, emotion and passion, and it is also an oath of every participant to contribute strength and wisdom to the Olympic Games. Olympic heroes have inherited the essence of combining sports and culture in the Olympic Movement. They cheered for Olympic athletes and art.

spirit

Dancing Beijing is an extension of Chinese totem. The running "human" shape represents the beauty and brilliance of life. Beautiful curves, like the winding body of a dragon, tell the past and future of a civilization; It is like a river, bearing a long history and national glory; Like blood, it is full of vitality. In his dance, the sports connotation of "athlete-centered" and "people-oriented" has been artistically analyzed and sublimated. At the same time, the word "Jing" has subtly evolved into the word "Wen", meaning "humanity", which embodies Beijing's promise of "humanistic Olympics" and integrates China's long-standing "humanistic spirit" into the historical torrent of the Olympic Movement. There are not enough words, so sing them out; Lack of singing, so dancing. Vibrant Beijing is looking forward to the carnival in 2008, and the Olympic Games is looking forward to all mankind dancing with it.

invite

"Dancing Beijing" is a kind invitation. The open arms in the emblem show that China is opening its mind and welcoming people from all countries and regions to join the Olympic Games, a grand ceremony of "peace, friendship and progress" for mankind. "It's a pleasure to have friends from afar", which is a portrayal of the friendly and hospitable China people's mood and a sincere expression of Beijing. Come to Beijing to learn about the historical features of this city and feel the modern atmosphere of this country. When you come to Beijing, * * * enjoy every happiness of this city and experience the vitality of this country. Come to Beijing, let's weave a peaceful and beautiful dream together in 2008.

meaning

The emblem of "Chinese Seal Dancing Beijing" organically combines Xiao Zhuan, Chinese characters and the five-ring symbol, and is full of profound vitality. The scale of the land reflects the charm of the East and the West; Between strokes, the Olympic spirit has been sublimated.

purpose

"Dancing Beijing with Chinese Seal" is not an ordinary symbol. She is the biggest blank in the list of host cities in the nearly 100-year history of the Olympic Games! She is the first step taken by the Chinese nation in hosting the Olympic Games! She is the first interpretation of the Olympic Charter by Chinese civilization! She is still the greatest commitment to the Olympic movement! ? The French sculptor Rodin once said, "Beauty is everywhere. For our eyes, it is not the lack of beauty, but the lack of discovery. " Next, from the perspective of culture and aesthetics, taste her beauty and explore her profound connotation.

Edit this Chinese seal

In ancient times, China's seals were called seals, seals, treasures and seals, seals, seals, records, Zhu Ji, contracts, customs, seals, symbols, contracts, pawns and seals are all customary names in history. Ancient seals prevailed in ancient times, and their simple and naive features reflected people's understanding and pursuit of beauty in different times, and were saturated with the profound and mysterious aesthetic feeling of history. Among them, there is a kind of seal used to print pictures, which is the Xiao seal. ? Xiao Zhuan is a form of seal that existed in the pre-Qin period in China. The Han Dynasty was the heyday of the ancient seal script. During that period, there appeared seal patterns such as "Four Spirits Seal", "Tiger Seal", "Deer Seal", "Phoenix Seal", "Fuxi Seal" and "Goddess Holding Snake Seal" depicting national worship and myths and legends. There are also various Xiao-shaped seals that reflect real social life, such as "Encouragement Seal", "Drum Blow Seal" and "Long Sleeve Dance Seal". There are "Niu Geng seal", "juggling seal" and "animal training seal", which reflect the life and entertainment scenes of the Han people from different aspects. ? According to relics and historical records, seals were widely used in China at the latest during the Warring States Period. At first, the seal was used as a voucher for the exchange of commercial goods, and it was also a symbol of credibility. After Qin Shihuang unified China, the use of seals was expanded to represent the rights and interests of those in power, and it was a symbol of the power of those in power. ? After getting to know the seals in our country, if we have another product "Chinese Seal Dancing Beijing", we will find that she is more lovely. The strokes on her face are like words instead of words, like painting instead of painting; Blending Chinese characters with paintings and painting with Chinese characters; Between the strokes, the dance is graceful; In the rhyme, pen and ink indulge; "Beijing 2008" written with bamboo slips and Chinese characters is even more permeated with the profoundness of China's calligraphy art, which not only condenses the development track of ancient seal script in China, but also interprets the mainstream view of the golden mean in China's ancient philosophy. Together with the red inkpad and the giant square seal symbolizing China, "Chinese Seal Dancing Beijing" has accumulated a lot of historical information and rich cultural essence. No wonder 1996 Mr. Brad Copeland, the design director of the Atlanta Olympic Games and one of the participants in the emblem of the 2008 Olympic Games, immediately excused himself when he saw "Chinese Seal Dancing Beijing" in many emblem design schemes: she was from China.

Edit this dancing Beijing

"Dancing Beijing with Chinese Seal" symbolizes China's credibility and composure. As the emblem of the sports meeting, she also shows the vitality and charm of Beijing. Beijing is dancing, dancing with the rhythm of the times; Beijing is not only a famous ancient city with rich cultural traditions, but also a modern city with innovative spirit ―― this is another meaning of "Dancing Beijing with China and India". ? According to the investigation, the painted pottery basin with dancing patterns unearthed about 5,000 years ago in Shangsunzhai, Datong County, Qinghai Province is the oldest primitive dance image in China. There are three groups of dancers on the inner wall of the pottery basin, and five people in each group dance hand in hand. ? In ancient China, there were nine kinds of music and dances in summer. During the performance, the actors wore fur hats, dressed simply and had a quaint style. Witchcraft dance in Shang Dynasty was widely used in various sacrificial occasions. Zhou Tian has the dance of "Eight Shu", and there was a special music and dance organ in Qin and Han Dynasties. Zhao was a famous dancer in the late Western Han Dynasty. During the Wei, Jin, Southern and Northern Dynasties, the gentry had a good time, singing and dancing all day. The Sui and Tang Dynasties witnessed a very prosperous period of dance, among which Dress Dance and Hu Xuan Dance were the best. Folk songs and dances in the Ming and Qing Dynasties are also very rich. Only Han people have various names, such as yangko, flower drum, tea picking, lantern, Lianxiang, dry boat and bamboo horse. In modern times, Chinese traditional dance is full of vitality, and many excellent works have been produced, such as Lotus Lantern, Knife Man, Rain on Silk Road, Guanyin with a Thousand Hands and so on. ? It can be seen that dance has formed an indissoluble bond with life in various times in China. The ancient ancestors of China held various ceremonies to express their feelings by dancing and offering sacrifices. We will hold the Olympic Games for the first time. Of course, we can also use dance language to express such a worldwide activity. Moore, a famous British abstract sculptor, said: "The most prominent feature of all primitive arts is their vitality." It is this kind of vitality that we see from "Chinese Seal Dancing Beijing". ? The humanoid picture in "Chinese Seal Dancing in Beijing" is familiar, which is a dance in Dunhuang murals of the same ancestry as the dance "Silk Road Rain". Exaggerated body proportions and body positions, stretched strokes and simple composition fully show the enthusiasm and heroism of Beijingers, while unrestrained dance fully shows the future of Beijing. We seem to see a dancer full of enthusiasm and hope, passion and vitality, and cheer for those who cheer for him. Of course, he not only danced with people's enthusiasm, but also made the Olympic Games "faster". Higher? The concept of "stronger" jumped out with bare hands.

Edit a monument in the emblem of this paragraph.

In order to better understand the reason why "Chinese seal dancing Beijing" became the Olympic emblem, it is necessary for us to make an overview of the emblems of previous Olympic Games. ? Including "Chinese Seal Dancing Beijing", there are 46 emblems in the history of the Olympic Games. In the nearly 100-year history of the Olympic Games, the Olympic emblem has gone from scratch, from complexity to simplicity, and the design of the emblem has gone out of a road from concrete to abstract. In previous Olympic Games, the emblem has not yet appeared, and the visual image representing the image of the Olympic Games is often carried by posters. Most of the original emblem patterns represent the regional symbols or sports image of the host country; Later, the emblem combining regional and sports patterns came into being; Later, abstract patterns appeared. ? The above changes of the emblem pattern are completely consistent with the imprint of western painting school. Leaving aside the older realistic academic school and religious painting school, from romanticism (including symbolism) and realism (including naturalism) in the19th century to impressionism and then to fauvism, expressionism, abstract art painting, surrealism and post-modern painting, the history of western art has experienced a process from realism to abstraction. No matter from aesthetic theory or artistic practice, abstract patterns are the best metaphor and expression of ideas. ? If "Chinese Seal Dancing Beijing" is regarded as a Chinese character "Jing", it is the first time that Chinese characters have been introduced into the history of the Olympic emblem. Chinese characters are ideographic characters and a symbol system. Every stroke in Chinese characters is full of contrast to the atmosphere of life and metaphor to the meaning of life. If "Chinese Seal Dancing Beijing" is regarded as a painting with the shape of "human", it is an outstanding application of oriental painting expression. Compared with western strict realistic methods, oriental painting is more flexible and general in space requirements, allowing virtuality and ellipsis. But it is this kind of virtuality and ellipsis that creates a real and infinite imagination space for the viewer. "Chinese Seal Dancing Beijing" is a successful artistic practice, which combines China's calligraphy, seal, dance, painting and western modern artistic ideas. She expressed the thoughts that people wanted to express, and also entrusted her with the ideals that people would give her. She belongs to China and the world. She will be a well-deserved artistic monument in the history of Olympic visual image. ? "Chinese Seal Dancing Beijing" is a stroke by stroke, and each component carries the dignified cultural tradition of China and the strong Olympic spirit, showing the advanced aesthetic concept and high-spirited passion of the times. She brought people not only an unprecedented emblem in the history of the Olympic Games, but also another development of Chinese civilization in the history of world civilization. ? The font design of the emblem adopts the style of Han bamboo slips in China, with unique design? The font of the emblem work "Chinese Seal Dancing Beijing" adopts the style of Han bamboo slips, which organically integrates the strokes and charm of Han bamboo slips into "Beijing? The font of "2008" is natural, concise and fluent, and it is integrated with the emblem and the Olympic rings. This font not only conforms to the purpose of market development, but also coordinates with the pattern style of the main body of the logo, thus avoiding the possible legal disputes of counterfeiting and infringement between the overall logo and the standard font in the future registration.

Edit the characteristics of this paragraph

After repeated scrutiny and revision by experts, the layout and proportion of the three parts of "Chinese Seal Dancing Beijing", including Chinese Seal, Simplified Chinese Version, Beijing 2008 and the Olympic rings, especially the Chinese seal part, are almost perfect. At the same time, when each part is used independently, is the proportion still reasonable without losing coordination? 1. The design of the emblem skillfully combines the characteristics of China and Beijing with the elements of the Olympic Movement. ? "Chinese Seal Dancing Beijing" takes seals as the main form of expression, and combines traditional China art forms such as seals and calligraphy with sports characteristics. After artistic exaggeration and deformation, it skillfully became a human figure running forward and dancing to meet victory. At the same time, people's modeling looks like the charm of the modern word "Beijing", which contains strong Chinese charm. ? This work conveys and represents four layers of information and meaning: (1) China culture. ? The seal (Xiao Zhuan), a traditional cultural symbol of China, appeared in China as early as four or five thousand years ago. It is a form of China's traditional culture and art with profound roots, and it is still a widely used form of social integrity, which means that Beijing will realize its solemn promise of "hosting the best Olympic Games in history". ? ② Red. ? Red, a traditional festive color in China, was chosen as the benchmark color of the main pattern. Red has always been regarded as the representative color of China and the color of our national flag, representing the great people and country of China, as well as the country, celebrations and cultural traditions. Therefore, the main color of the logo is red, which represents the country, celebrations and traditional culture. ? (3) Welcome friends from all over the world to China. ? This work represents that Beijing is welcoming athletes and people from all over the world to Beijing with the attitude of reform and opening up, vividly expressing Beijing's enthusiasm and sincerity in welcoming guests from all directions and conveying the Olympic concept and spirit. The works are rich in connotation, showing that China welcomes people all over the world with open arms. ? (4) Sprint to the limit, create brilliance and carry forward the Olympic spirit of "Faster, Higher and Stronger". ? The modern Olympic movement has always emphasized athletes as the core, and the emblem "China Seal Dancing Beijing" embodies this principle. The image of the athletes in the seal is both rigid and flexible, friendly, full of China culture and dynamic. ? 2. The font design of the emblem adopts the style of Han bamboo slips in China with unique design. ? The font of the emblem work "Chinese Seal Dancing Beijing" adopts the style of Han bamboo slips, which organically integrates the strokes and charm of Han bamboo slips into "Beijing? The font of "2008" is natural, concise and fluent, and it is integrated with the emblem and the Olympic rings. This font not only conforms to the purpose of market development, but also coordinates with the pattern style of the main body of the logo, thus avoiding the possible legal disputes of counterfeiting and infringement between the overall logo and the standard font in the future registration. ? 3. The overall structure of the emblem is proportional to the independent structure. ? After repeated deliberation and revision by experts, China Seal, Simplified Chinese, Beijing? The layout and proportional relationship between 2008 and the Olympic rings, especially the Chinese seal part, is almost perfect. At the same time, when each part is used independently, the proportion is still reasonable without losing coordination. ? 4. It is beneficial to the application and market development of the future image landscape. ? From the extended design of "Chinese Seal Dancing Beijing", we can see that it contains good and great potential in urban landscape layout and venue environment layout. ? China Seal-This is the emblem of the 29th Olympic Games held in Beijing in 2008. She seems to be printed, like "Beijing" instead of "Beijing", chic and elegant, full of tension, which means dancing Beijing; She is a symbol of China Han culture with China spirit, China style and Chinese charm, and an open, energetic and hopeful image of China. She embodies the concept of New Beijing and Great Olympics and the connotation of Green Olympics, High-tech Olympics and People's Olympics, and reproduces the Olympic friendship spirit of peace, progress, faster, higher and stronger. ? China Seal-This is1300 million China people's commitment to the whole world. With this seal, it means that we once again solemnly promise to the world with the most solemn and sacred etiquette in China to make the Beijing 2008 Olympic Games the best in history, which is the integrity and dignity of the people of China. From this moment on, dancing Beijing opens its arms and presents an open posture; From this moment on, dancing Beijing welcomes friends from all over the world with open arms; From this moment on, dancing Beijing will open its arms of strength and dance with the vast world.