Mountain spring charging slogan daquan

Relying on the courage of the founder, the grasp of the market and excellent publicity, this has already become a listed kingdom.

Make a fortune with bottled water. Zhong Shanshan has a lot of courage.

Nongfu Spring was founded in the late 1990s. At this time, the wages of construction workers are only a dozen yuan a day. At this time, the so-called bottled water has always been the object of ridicule, because everyone thinks that no one will spend such a high price to buy a mere 500 ml of water? Tap water? . But Zhong Shanshan's vision is more long-term. What he earns is not the present, but the future of economic growth. Perhaps it is expected that Nongfu Spring will not be sold well in the early days, and more importantly, the brand has to start.

Starting from two yuan, the consumer psychology in the market is accurate.

After owning bottled water, many manufacturers have adjusted the retail price to about one yuan. Price wars have always been aimed at lowering prices, but Nongfu Spring is an exception. Its retail price is always more expensive than that of other merchants, no more or less, and a bottle is not less than two yuan. When this price came out at that time, many people in the market laughed at it. Who will buy it?

However, some people really bought it. Young people born after 8090 are in their prime, but they always have no money. That year, as far as the author is concerned, drinking two yuan of Nongfu Spring is really more noble than drinking ice dew. Grasping consumer psychology once again makes Nongfu Spring stand out.

Repeatedly promoting Nongfu Spring is deeply rooted in people's hearts and maximizes sales.

The slogan of Nongfu Spring really has far-reaching influence. In addition to the indiscriminate bombing of TV advertisements, there are countless slogans and banners in shopping malls on the street, and even more, great efforts have been made in bottle design. Advertising language can not only enhance popularity, but also make consumers feel the attitude of manufacturers from the side.

? We don't produce water, we are just porters of nature? In addition to the literal meaning, this slogan also has a psychological implication, that is, it tells consumers that the raw materials of Nongfu Spring come from the mountains and rivers of the motherland, which makes sellers curious about the so-called? Good mountains and water? How does it taste? Once curiosity drives this product, you can't buy it.