How Baidu mini programs attract customer traffic

Abstract: Anyone who loves the Internet will know more or less about small programs. In this era when traffic is king, how to obtain traffic to make the store more efficient? As the scope of use of mini programs becomes wider and wider, many businesses will introduce traffic through Baidu mini programs. So, how do Baidu mini programs attract traffic? Is there any way? Baidu Mini Program Drainage Method

1. Functional Marketing

This method is to build Baidu Mini Program into an application-oriented real-time software with practical value. Users need to use the functions of the Mini Program. , of course they will also pay attention to your mini program. In this case, the traffic will naturally accumulate more and more.

2. Content marketing

In fact, if you want to attract fans and attract traffic, in addition to taking practical ways, you can also achieve the purpose of attracting fans through content. No matter what your content focuses on In either direction, as long as the information conveyed can attract people and the content is excellent, it can also play a role in marketing traffic.

3. Multi-channel traffic

For example, you can publish your own mini program link or introduction through other channels such as WeChat official account, Kuaishou, Douyin, or choose to insert a link. To guide users to click, it can greatly increase the number of clicks and fans of Baidu mini programs, and achieve the purpose of quickly attracting traffic.

4. Keyword setting

Everyone thinks that Baidu mini program is a simple mini program, but it is not. The backend of Baidu Mini Program is Baidu, and Baidu will give priority to recommend relevant content of the Mini Program based on the user's attributes and preferences, so that the page of the Mini Program is actively presented in front of the user. Therefore, merchant users want to develop their own store channels. , registering Baidu Mini Program is a very good way, because it can give priority to display our corporate information on the search interface, which is helpful for the promotion of corporate business and corporate brand promotion.

5. Offline promotion

We can use a combination of online and offline methods to promote our mini programs using mini program codes. For example, when designing brochures, posters, elevator advertisements, event sites, etc., you can add mini program QR codes to them. For some offline stores such as catering, flowers, beauty, and fitness, this promotion method has obvious effects and fast conversion.