What is the difference between Double 12 and Double 11?

Abstract: Many small partners will make large purchases on Double Twelve and Double Eleven, but they don’t know which one is cheaper. In fact, Double Twelve and Double Eleven are cheaper. The difference is mainly reflected in five aspects: launch time, participating merchants, activity coverage, consumer purchasing desire and sales data. There is no conclusion on whether Double 12 or Double 11 is more cost-effective. It depends on the type of goods you buy. In general Double Eleven prefers online discounts, while Double Twelve focuses more on offline discounts. Let’s take a look at the difference between Double 12 and Double 11! 1. What is the difference between Double 12 and Double 11?

Double 12 and Double 11 are both grand and grand shopping festivals. The differences between Double 12 and Double 11 are mainly reflected in the following aspects:

1. Different launch times

Double 11: Launched in 2009, it takes place on November 11 of each year.

Double 12: Launched in 2011, it takes place on December 12 of every year.

2. The main entities of participating merchants are different

Double 11: With the help of the promotion point of singles on Double 11, a shopping spree is triggered, and the main entities are Tmall merchants.

Double 12: Taking advantage of the continuation of Double 11, the publicity intensity is small, and the main body is Taobao merchants.

3. Different activity coverage

Double 11: Mainly targeted at brands, relatively speaking, the coverage is not wide.

Double 12: Hundreds of thousands of offline merchants participated in the event, integrating the Internet with offline physical commerce, covering catering, supermarkets, convenience stores, takeaways, business districts, airports, beauty salons, cinemas, etc. In this scenario, we prefer offline service business.

4. Consumers’ purchasing desires are different

Double 11: Merchants’ promotional activities held every year have a great atmosphere, and consumers wait and see before buying.

Double 12: Since more things are purchased on Double 11, consumers will buy less on Double 12.

5. Different sales data

The difference between Double 12 and Double 11 is also reflected in the sales data. Every year, sales data for Double 11 are released, but sales for Double 12 have never been announced.

2. Which one is cheaper, Double 12 or Double 11?

1. Product prices

The discounts on Double 11 are also the largest in the year. , and many e-commerce promotions will have price guarantee rules. Taobao and Tmall’s Double Eleven promotion is the lowest price in the entire year, and there is a 15-day price guarantee period. For merchants participating in the Double Eleven event, after signing up for the Double Eleven promotion, the pricing of Double Eleven products cannot exceed the Double Eleven price, otherwise it will be against the rules. Therefore, comparing Double 12 and Double 11, the discounts on Double 11 are definitely greater.

2. Red envelopes and shopping allowances are fully discounted

As for red envelopes, there are various red envelopes during the Double Eleven promotion, as well as event red envelopes and store red envelopes. Although there are red envelopes on Double 12, the red envelopes are not as powerful as Double 11.

The threshold for shopping subsidy for this year’s Double 12 promotion is 50 off for every 400 spent. There is also a shopping subsidy for the Double 12 promotion. We don’t know the amount of this year’s Double 12 subsidy yet. However, last year’s Double 12 subsidy threshold was 30 yuan off for every 300 yuan earned. However, many users of this year’s Double Eleven promotion said that they did not use the shopping allowance. Everyone did not meet the usage threshold, or the products they just purchased cannot be used.

3. Intensity of activities

Double Eleven promotion activities are basically targeted at online stores. All major stores have discounts and promotions together, and some cross-stores on the platform have full discounts. Discounted. During Double Twelve, more emphasis will be placed on offline discount promotions, and many shopping malls will jointly organize online activities.

So, which one is more cost-effective, Double 12 or Double 11? Online, Double 11 is more cost-effective, but offline, Double 12 is cheaper.