The operating purpose of Yuanqi Forest Fiber Tea

The operation purpose of Yuanqi Forest Fiber Tea is to hope that urban white-collar workers will have a bottle of ready-to-drink tea that can soothe their mood after their busy work and life, helping people relieve anxiety and reduce constraints.

Yuanqi Forest has launched its independent brand Fiber Tea, which has three flavors: corn silk, mulberry leaf, and white chrysanthemum. It uses plant herbs as raw materials and focuses on the light health needs of urban people.

Compared with other sugar-free tea drinks on the market, the plants and herbs of Fiber Tea integrate the concept of traditional Chinese herbal health care, and its caffeine-free feature is suitable for consumers to drink at any time.

Based on product characteristics, we locked in the differentiated brand positioning of Guofeng Herbal Tea, combined with the product concept of drinking fiber tea lightly throughout the day, as the core concept of this communication.