2020 Tea Shop Business Plan Template

Everyone has an entrepreneurial heart, which requires us to practice. How to write a business plan for a tea shop? The following is the "2020 Tea Shop Business Plan Template" compiled by me for your reference only. Welcome to read it.

Template of Business Plan for Tea Shop in 2020 (I) I. Industry Analysis

Milk tea and coffee belong to mass consumption, with many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the tea shop industry is also fierce. We must make characteristics in order not to be eliminated and stand out in the industry. At present, most tea shops have the same taste. If you want to do it well, you must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will feel clean and fresh as soon as they enter the tea shop.

For the pricing of products, we will set different prices according to different tastes, generally around X yuan, which is the same as the average market price. We seize the market share with the competitive advantage and the quality and characteristics of our products.

Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain a competitive advantage in the industry. Therefore, at the initial stage of opening, you will get a pass to enter the market with high quality and low price, there will be promotions and special offers, and products and services will be introduced.

Second, the product/service introduction

Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet the consumer demand, we also deal in double-skin milk, shaved ice, milkshake, various juices and drinks, and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will continue to try to develop new varieties of milk tea, which will become the recommended drink this week and will be sold on sale two days before its launch. If the response is good, it will become our characteristic product. In order not to be imitated and surpassed, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: lovers' milk tea, Singles' Day: single milk tea. Constantly attract customers because of their own characteristics, make customers impressed with our store, gradually form a word of mouth, and become an intangible brand asset of enterprises.

In addition, the seasoning technology can be combined with the requirements of wine blending process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although the mountain spring water is expensive, it tastes good and the products are good to have repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators really learned the technology of milk tea. Basically understand:

1. Learn to taste milk tea.

2. Raw material formula.

3. Seasoning amount and time.

4. Application of equipment and seasoning temperature.

5. seasoning skills.

6. Preservation of milk tea.

7. Packaging requirements of milk tea.

8. Changes in milk tea, including sample change and qualitative change, such as pulling flowers.

Third, the store location

Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to have a cup of milk tea with you. The bustling location is the best choice. This does not need to be considered, but the high cost of busy lots has to be considered. Therefore, we should find a venue according to our own investment ability and competitiveness, look at the present situation of shops and estimate the future development. It is necessary to evaluate the level of sleeper consumption, and it is not appropriate to invest heavily in places with low consumption; Similarly, don't invest low in places with high consumption. We should also consider whether there are peers nearby or around, the price and quality, whether the shops we are looking for are competitive, whether there may be competitors in the future, and so on. Especially for investors who are short of funds like us, in the calculation of breakeven, we will determine the location of the store according to the data that "the rent of the opposite store shall not exceed 15% of the average minimum turnover". The school is surrounded by a very good location, with many students and more consumption. What needs to be added is that most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place to go.

Fourth, decoration and equipment purchase

Decoration is designed according to investment quota, consumption level and product collocation. Decoration style should be in line with consumption power, comfortable and hygienic, simple and generous. Especially for young people's ideas, it is necessary to design more distinctive and let young people like it. Pay special attention to the process design of the bar, design the scheme according to the product demand and equipment, and consider the space required for product promotion and equipment addition as much as possible while running smoothly. This also includes hydropower layout and hydropower requirements.

Purchase equipment according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency. The equipment of the store should match the hydraulic power of the store, especially in the small area of pedestrian street, and it is necessary to consider finding another kitchen to coordinate. The production of milk tea generally uses the following equipment:

1. sealing machine.

Those with counters are generally sold in shops selling cooking machinery and sealing equipment. Every time a letter is opened, whether the power is connected or not, the counter will record the number. This is a mechanical counting. Pay attention to the selection of sealing machine, find a cup to seal, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little hard to see if the seal is firm, and if there are any holes with weak seal or air leakage. Pay attention to whether the sealing film is cut neatly, that is, whether the upper and lower dies are flat and whether the tooth edge is sharp.

2. Sealing film.

Generally, sealing machines are sold in places where they are sold. When buying, pay attention to the fact that the sealing film is not too thick, which is easy to seal, and it will be difficult to insert the straw when inserting. Too hard, either insert a straw, or drop milk tea on the ground, or accidentally insert a cup. In terms of material, too thick is generally not a good material, it will be brittle, and it will crack a big hole when inserted.

3. freezer.

Usually buy a two-room freezer, half refrigerated and half frozen.

4. Cup.

Plastic products, plastic bags, etc. They are all sold in the store, and the sealing machine is also sold in the store, generally 2000 boxes, not just for sale. The price of cups is not much different, but the quality is very different, and cups are very important. Be sure to shop more and buy carefully. When buying, the first thing to look at is the thickness of the material. If it is too soft, the milk tea will be squeezed out if you pinch it hard. If you don't pinch it, you can't pinch it. It's best to take a glass of water at home and feel it first, then buy it and hold it in your hand to see if the thickness is enough. And the most important thing is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough. The key is to use uniform materials, so that the rim of the cup will not overflow when filling milk tea. A cup with a thin cup and a soft rim will greatly destroy the customer's mood. When you doubt the quality of the cup, you will definitely doubt the quality of milk tea.

As for the cups consumed in the store, you can go to several stores as much as possible, choose strange and novel cups and amazing works, and there can be many styles. Don't buy too much of each style, it will make people curious.

5. straws.

The shop sells plastic products, plastic bags, cups and so on. A big bag has 5000 * * * and each big bag has 100 small bags. You can buy a few small bags, but they will be more expensive. When shopping, pay attention to the thickness of the material, not too soft. If the sealing film you buy is too thick and the straw is too soft, your customers will look ugly. When you buy, try to press the tip of the straw on your finger. If your hand doesn't feel too painful, it means that the tip of the straw is bent and too soft. The shape of the straw should be distinctive, and you can use a type that others don't commonly use or dare to use.

6. Mixer.

Xx brand is better. Both materials and running time are better than messy brands such as xx, and the price is not expensive. It's best to buy this in a big shopping mall, and the after-sales service is better.

7. Water dispenser

In order to save costs, we can choose the desktop. Since the main component of the water dispenser is the heater, we don't need to buy any famous brands, just pay attention to the stainless steel liner, and don't fill too little water at a time. There is a lot of hot water in winter, so we can make another equipment to solve it.

8. containers

Sugar, milk tea powder, cream, pearls, etc. All of them need suitable containers, and these things can be purchased according to your own preferences. However, it should be noted that these containers should have lids. First, hygiene. Second, raw materials are easy to agglomerate or melt in hot weather and rainy days, so it is best to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes.

Template of business plan for tea shop in 2020 (2) 1. market analysis

1. Market introduction

The markets of all colleges and universities are basically the same. There are a large number of tea shops, but only a few of them operate well.

2. Target market analysis

2 1 century, compound leisure food culture has become the mainstream culture of catering industry, and people's perceptual consumption expenditure is far greater than rational consumption. College students who are considered as fashion leaders are playing an increasingly important role in this field, and their market share is increasing year by year. As a branch of the marginalized catering industry, operating a student-specific market is based on an accurate grasp of this information.

As a consumer group of students, they are more and more keen on taste, more and more sensitive to the freshness of things, higher and higher requirements for quality and higher requirements for the in-store environment. What we need to do is to combine quality with creativity, so as to attract students and even surrounding groups.

3. Customer demand analysis

After investigation, students have two main requirements for the milk tea industry. One is the product; The second is service. For some students, they are keen on the existing products in the market, while some consumers prefer to try new products, but no matter what kind of consumers, they value the quality of service more. According to different seasons, consumers have different demands for milk tea. People prefer cold drinks in summer and hot drinks in winter.

Second, the competition analysis

(1) competitors

At present, there are four or five tea shops such as thirsty, street walkers and typhoon shelters. The tea tastes and varieties of these tea shops are similar, and there is no innovation in product development. The latest ones are xx and xx. Other competitors are various manufacturers of milk tea series, such as xx and xx.

Business analysis

Advantage analysis:

The existing tea shop is simply decorated, which makes people feel unclean.

The variety of milk tea is limited, the taste is average, and there is no innovation in product development.

13. The series of milk tea made by the manufacturer has higher price, single variety and worse taste than the existing imported milk tea, which is greatly limited by the season and will reduce consumption in hot summer.

In-store sales and take-away service can attract more consumers to some extent.

Analysis of disadvantages:

The business area of milk tea is limited, and the scope of services provided is limited.

Some students don't know much about the basic situation of the new store, such as taste, which affects sales to some extent.

3. Product innovation is not easy for consumers who are keen on traditional milk tea products.

The seasonal consumption of milk tea is obvious, which can not reach a good consumption quota.

Opportunity analysis:

1. The market is far from saturated, with large profit margin, many milk tea consumers and broad market prospects. At present, the strength and quantity of competitors are limited.

Good taste, serious service attitude and professional operation level have established a good reputation among students.

Although the business area is limited, the indoor environment is beautiful, which can leave a good impression on students (especially compared with other tea shops) and show a competitive advantage.

The products are rich in variety, unique in taste and have certain competitive advantages.

Threat analysis:

1. Competitors have a fixed range of consumer groups. If they are unwilling to reduce the market share of milk tea, they will definitely take corresponding measures;

3. With the variety and quantity of various foods increasing, consumers have more and more choices, and product differentiation is not enough. Cola, orange juice, coconut juice, milk, purified water and other beverages have carved up the already limited demand market to a certain extent.

3. Milk tea is a high-fat and high-calorie food. In today's society, the aesthetic concept (slimness is beauty, especially for girls) and the more popular trend of losing weight have undoubtedly made some milk tea consumers (especially women) reluctantly give up what they love and say "no".

(C) market competition strategy

Our store needs to take advantage of the vast and lucrative milk tea market to rapidly expand the scope of services, so as to increase market share, and finally firmly occupy the school milk tea market from small to large. In order to achieve this goal, the designed action plan is:

1. Pay attention to the cultivation of service attitude and try our best to improve service quality.

2. Constantly innovate products, improve and increase the types of milk tea to meet the needs of different consumers.

3. Continuously strengthen product promotion, enhance students' loyalty to products, and strive to tap potential customer groups.

4. Timely product promotion activities.

5. Add a suggestion book to the store, so that students can directly put forward or write down their own opinions or suggestions.

Third, products and services

1. product development planning

Our product quality is guaranteed by safety, product research and development technology is progressing, taste is constantly innovating, and different products are launched for different consumer groups. With the increase of sales, product development efforts are also increasing, thus occupying more market share.

2. Research and development

Our shop adopts the "fool's matching method" to avoid the technical differences of milk tea blending personnel from affecting the taste of milk tea. At the same time, fructose can be added to the fructose quantitative machine, which can be accurate to milligram, meeting the different requirements of consumers for sugar, and the taste is also determined at will. Using fructose instead of sucrose is low in calories, delicious and healthy. Because the temperature difference plays a decisive role in the taste of milk tea, the insulated tea barrel with temperature display can let us always pay attention to the temperature of tea and ensure the best taste of milk tea. At the same time, according to the differences of consumer groups, different products are introduced, such as recommending lovers' Yuanyang cups.

3. Production and transportation

In order to ensure the taste of the product, it is sold now, and the daily output of milk tea is determined according to customer demand. Consumers can choose three ways: take-away, in-store drinking and delivery. Sitting in the store, you can also enjoy other products, and the delivery quantity is not limited, which is likely to meet the requirements of consumers. Because the production of milk tea requires more materials, it is necessary to purchase raw materials from many parties. For distant material suppliers, we will choose direct door-to-door delivery and reach a long-term cooperative relationship with them. For the near future, we will consider purchasing in person to ensure the quality and price of materials.

Fourth, marketing strategy.

1. product strategy

(1) product complex management, which not only introduces milk tea single product, but also provides consumers' favorite snack food.

(2) Compared with other tea shops, it introduces health tea.

(3) launch different products for different consumers.

(4) Pay more attention to the quality of this intangible product. Provide on-site service for consumers who have a desire to spend, but are unwilling to buy by themselves.

(5) Pay attention to the packaging of products and give consumers a good enjoyment.

2. Price strategy

(1) Set reasonable prices according to consumers' spending power and product types.

(2) Set a relatively low price compared with competitors.

3. Advertising strategy

Advertising is necessary, and I think the following publicity methods can be carried out:

(1) Opening ceremony to let people near the school know that our store has opened.

(2) Make use of the interpersonal relationship of the school and do more publicity.

(3) Disseminating information through the Internet.

(4) Use instant messaging (QQ, Fetion, etc. ) to promote stores and products.

4. Promotion strategy

(1) Opening reward. Three days before the opening, the products will be sold at half price;

(2) Carry out new tasting activities every day to promote new products;

(3) redemption of points and issuance of vouchers. For consumers with different consumption amounts using credit cards with different values, it is stipulated that a certain amount of points must be accumulated to give the corresponding points to the goods;

(4) Put free advertisements in the class mailbox, and publicize the sales groups by class. Old students can get a free cup of milk tea at a fixed time with their student ID card, and exert the influence of opinion leaders in the customer base through word-of-mouth communication.

Verb (abbreviation for verb) financial plan

1. Description of capital requirements

First of all, a store needs to register relevant licenses to operate. And because of the different business models, we will have greater demand in store requirements, and we will rent a house. Then buy infrastructure, and finally buy products and materials. Because we are in a small business, we should try our best to find a good and cheap source of goods. Failure to purchase good equipment will not only waste hundreds of dollars, but also cause us to lose many long-term customers. We must not be careless.

2. Capital investment plan

Handling of relevant documents (business license, trademark registration, etc.). ): 800 yuan.

Store rent: 20,000 yuan/year.

Store decoration: 3,000 yuan.

Equipment such as tables and chairs: 1000 yuan.

Special equipment: water dispenser 150 yuan, fructose quantitative machine in 800 yuan, milk tea sealing machine in 400 yuan, temperature display tea barrel 150 yuan, coffee machine 1600 yuan.

Materials: Pearl powder, coconut, pearl fruit and other accessories: 10000 yuan/year.

Electric bicycle: 2000 yuan each.

3. Investment income forecast

Daily sales: milk tea etc. : 60 cups/day (take the annual average); Snacks: 260 yuan/day (360 days a year, 30 days a month).

Annual sales: 206,000 yuan/year

Risk analysis of intransitive verbs

1. Market and competitive risks

For us who have just entered the market, there is no doubt that we are facing huge market and competitive risks.

First of all, if the taste and publicity of our products are not enough, it will be difficult to increase the sales volume of our products, which will directly affect the sales revenue and the operation of the whole store. Secondly, the competition in the existing market is fierce. If our product strategy and promotion methods can't attract consumers, we are likely to be eliminated by the market before entering the market.

2. Product and technical risks

The particularity of products determines that we must pay attention to the quality and hygiene of products. However, mistakes are inevitable in operation. The quality problem of products will directly lead to consumers' satisfaction with products, and at the same time, it will also have an image impact on our whole store.

3. Managing risks

Storefronts are all managed in the same way, so there may be differences of opinion in the course of operation, which is a great threat to small companies that have just been established. At the same time, the company's management system is relatively loose, which is easy to cause management confusion.

Seven. inner management

In order to strengthen management, clarify responsibilities, realize the standardization and institutionalization of the whole work, and improve the management level and service level of the work, the rules and regulations of this tea shop are formulated:

1. Our store requires to establish the concept of serving consumers wholeheartedly, constantly improve the management level and service level, and actively complete their own work.

2. Our store requires attention to gfd and personal hygiene.

3. Our shop is active and enthusiastic about consumers, with civilized language, no swearing, no swearing;

4. Our store requires that we are not allowed to grab food at will;

5. Our store requires strict food inspection, and it is forbidden to enter and use expired, expired and moldy foods, seasonings and drinks, and do a good job in disinfection and hygiene of tableware.

6. Our store requires to take good care of the equipment, operate according to the operating rules, and not operate illegally, so as to ensure the safety of use and do a good job of fire prevention and theft prevention.

On the basis of existing manpower, with the continuous expansion of business, the required personnel will also increase. In future business, we encourage more enterprising college students to join us. As long as you have a warm and sincere heart, you can all be one of us.

2020 Tea Shop Business Plan Template (3) Many entrepreneurs have seen the gradual increase in temperature, which has promoted the development of the beverage industry. Therefore, entrepreneurs have a strong interest in this project. But for many novices who have no entrepreneurial experience, it is not clear about the correct process of opening a store in the beverage industry. It is aimed at the opening process of the beverage industry.

First, the shop opening process

(1) Apply for a business license in the administrative department for industry and commerce.

(2) Opening a bank account is a process in which an operator deposits his own funds into a bank of his choice without a bank account.

(3) To apply for an organization code certificate, the operator also needs to go to the local technical supervision department or relevant departments to apply for an organization code certificate. When handling the organization code certificate, the beverage shop must submit the business license issued by the industrial and commercial department, the official seal of the unit, the legal representative (person in charge) and the ID card of the handler, and must also carry the code certificate or copy of the superior competent department.

(4) Go to the tax bureau for tax registration.

(5) to the health and epidemic prevention station for health permit.

(6) Go to the price department to handle the license fee.

(7) Apply for business registration. After the application for starting a business is approved, you can apply for business registration. The competent department of the enterprise and the examination and approval authority shall handle the industrial and commercial registration in accordance with the relevant provisions. After the examination by the registration authority, the registration authority (referring to the state and local administrations for industry and commerce) shall make a decision on approving the registration within 30 days after accepting the application.

(8) Obtaining a business license. The business license is the last link of the examination and approval procedure. On the basis of examination and verification, the administrative department for industry and commerce shall fill in the Business License of Enterprise as a Legal Person or Business License, which shall be signed by the competent leader and put on record. At the same time, the administrative department for industry and commerce issued the Notice of Enterprise Approval Registration to inform the approved beverage shops. After receiving the notice, the legal representative of the beverage shop shall go to the registration authority to obtain the license and go through the formalities of signing and filing.

This paper mainly analyzes the content of the opening process of the beverage industry after novice entrepreneurs choose to start a business. I believe that after reading the above aspects in detail, they will have a more detailed understanding of this issue! In addition, for entrepreneurs in the beverage industry, it is very important for entrepreneurs to choose a suitable business address before operating this project!

Second, the tea shop location skills

The catering industry has always been a hot topic in joining the industry in franchise chain, but many entrepreneurs often encounter various problems when opening milk tea drinks shops. The first problem is site selection. Usually, the location of the shop for milk tea drinks is a decisive factor in the quality of business. Therefore, the first thing to consider when opening a milk tea drink shop is to choose a good geographical location, and then determine the business policy according to the specific location. For the problem of site selection, novice investors often find it difficult. Let's explain it to them below.

When opening a milk tea drink shop, the population density of an area can be determined by the number of people or households per square kilometer. The higher the population density in a region, the larger the scale of milk tea beverage shops. Family status is the basic factor affecting consumer demand. Family characteristics include: population, age of family members, income status, etc. For example, the average income of each family and the distribution of family income will obviously affect the future sales of milk tea drinks shops. If the average household income in this area increases, it will raise the family's requirements for the quantity, quality and grade of the goods purchased.

To open a milk tea drink shop, it is necessary to analyze the characteristics of consumer demand in areas with large population during the day. The size of the family will also have a greater impact on the sales of milk tea drinks shops in the future. For example, a family of two young people pursues fashion, individuality and small quantity in shopping. Some random visitors are not included in the survey. Areas with high population density during the day are mostly office areas, school cultural areas and other places.

If you want to choose a good location for your own milk tea drink shop, you should not only pay attention to the above methods, but also combine the actual market environment to investigate. For entrepreneurs of bedding chain stores, as long as they choose the right store location, they will not worry about the flow of people when they run milk tea and drink shops. Any trade secret is just a reference, and the most important thing is to consider it more and take the needs of consumers as the center. In this way, the success of opening a milk tea drink shop is not far from you.

Third, the management strategy of tea shop

2 1 century today, entrepreneurship is the ultimate choice for most people. They don't want to work only for others. So, what should we pay attention to when opening a tea shop? Let me introduce you now.

1. Store location.

In the process of business operation, the first key factor is the choice of store location. In this regard, world-renowned chain giants such as Wal-Mart and KFC have proved their correctness countless times with their years of development experience. Business is a general term for gathering popularity, exchanging information and concluding transactions. Behind all these activities, people are needed as promoters and executors. How to choose a store that can gather the best popularity is a prerequisite for the success of commercial activities. Therefore, for manufacturing enterprises with little experience in "commercial" operation, the location of stores is even more important.

2. Commodity management.

Commodity management is a very important job in store operation, and its purpose is to ensure that the goods in every link of the store are scientific and complete, so as to maximize sales.

3. Price management.

The coordinated management of monopoly price system and original distribution price system formed in the process of commercialization of manufacturing enterprises will be one of the challenges facing the operation of manufacturing enterprises' stores. Both of them are facing overlap and need particularity to highlight the value of monopoly network.

4. Logistics distribution.

Efficient and scientific logistics distribution system is the basic guarantee for the success of chain operation. Xx, the world's number one business empire, ranks first among the world's top xx enterprises for many years in a row, and one of the keys is to establish an advanced and powerful logistics distribution system. For manufacturing enterprises that have just entered the commercial field, their logistics distribution system does not need such powerful functions, but it must meet two basic purposes: one is to monopolize the normal supply of commercial outlets; Second, coordination with the original distribution system.

5. Shopping guide management.

Shopping guide is the link between enterprises and customers, and it is the image representative of manufacturing enterprises directly facing customers. They successfully guide sales by explaining customers' interests and solving customers' doubts.

A group of high-quality shopping guides is the key to realize the sustainable profit of store operation, but shopping guide itself is a very profound knowledge, and it is difficult to find a group of high-quality shopping guides. To this end, the key to store operation shopping guide management lies in two aspects: first, do a good job in the selection, training and scientific use of shopping guide personnel; The second is to constantly update and improve the shopping guide skills.

6. Promotion management.

Promotion refers to the activities of manufacturing enterprises to create momentum, stimulate sales and build brands in stages by means of media advertising, personnel promotion and public-private relations. The management of these activities is called promotion management. It mainly includes promotion management at enterprise level and store level. This paper mainly studies the promotion management of store operation in manufacturing enterprises, which has the value of gathering popularity, attracting people, increasing sales, confronting competitors and increasing market share for single store operation.