Why are headlines punished today?

Today, Haidian Branch of Beijing Administration for Industry and Commerce issued an administrative penalty ticket to Beijing ByteDance Technology Co., Ltd. (headline today).

The penalty content is: 1. Advertising fee confiscated * * * 23597 1.6 yuan; 2. A fine of 3 times the advertising expenses and a fine of 7079 14.8 yuan.

It is worth mentioning that, not long ago, CCTV Finance's "Economic Half-hour" column reported that it constantly received reports from viewers: "Today's Headline" published false advertisements, which seriously infringed on the legitimate rights and interests of consumers. Only in second-and third-tier cities, "Today's Headline" would publish a large number of illegal advertisements.

Subsequently, today's headlines responded that the illegal advertisements involved in CCTV reports have been immediately offline, and the relevant advertiser accounts have been permanently suspended and included in the blacklist of integrity; The Nanning agent involved in the report has been permanently terminated all cooperation.

The Beijing Municipal Administration for Industry and Commerce confiscated advertising fees and imposed a three-fold fine on today's headlines. Cailian reported on April 4th that Haidian Branch of Beijing Administration for Industry and Commerce recently imposed an administrative penalty on today's headlines, confiscating the advertising fee of 23597 1.6 yuan, and fined the advertising fee three times and 7079 14.8 yuan. Cai Xiao's Note: CCTV's financial channel "Economic Half-Hour" recently broadcast an advertisement of "The Mystery of Today's Headlines Two Jumps" in the name of seeking profit. Today's headline advertisement hides mystery, and the second jump lures consumers into the trap.