Introduction to group meals

Nanjing Youmanyi tells you:

Definition of group meals

The successful experience of developed countries shows that large industrial enterprises, commercial institutions, government agencies and other associations Staff catering, student meals in universities, middle schools and primary schools, as well as transportation, public offices, conference and exhibition catering supplies and social food delivery, have become important parts of the catering industry. These markets all have the same characteristics, that is, their customer consumption is not mainly in stores, but in the form of groups, mainly door-to-door services. Catering companies also produce and sell food in batches, through bidding. , Compare and negotiate to obtain the catering franchise, the enterprise is actually in a monopoly operation position, and it is easy to form a large-scale operation. This is what we call group meals or group meals, or group meals for short. ?[1]?

The "group meal" market, driven by the huge demand for work meals, is outsourcing canteens of large enterprises and government agencies. As a hot gold ingot in the catering market, it has begun to attract the attention of the industry. At the same time, various shortcomings such as strong administrative intervention and lack of perfect market game rules in the current group meal industry have increasingly surfaced.

Industry experts pointed out that China's group meal market has huge opportunities. Only by improving transaction rules, hard access systems and rational bidding supervision can group meals be truly socialized, market-oriented and enterprise-oriented.

Development Stages

Looking back at the history of group meals in China, it can be summarized into the following five stages:

1. Before the 1980s, my country had the conditions to Public institutions, government agencies, and various enterprises provide lunch to employees in the form of "big canteens." The approach is to arrange dozens of state-owned employees to preside over the canteen. The kitchen equipment is simple and outdated, the dining places are poorly decorated, the chefs have not received professional training, and the level of cleanliness is low. The dishes are mainly large pot rice. The menu changes little and does not pay attention to the nutritional composition.

2. From the 1980s to the 1990s, in addition to continuing the "big canteen" model in society, the phenomenon of bringing meals from home became popular for a time. A considerable number of people brought meals from home to work, and some units even specially provided food for this purpose. It is equipped with simple equipment for heating meals, and has dedicated personnel to provide heating services for employees who bring meals. In the early 1990s, some catering companies expanded their takeout business, and companies specializing in food delivery also emerged. Poor sanitary conditions and cheap box lunches are popular in major cities. At the same time, major enterprises and companies have turned the hidden subsidies and explicit subsidies for employees' meals into direct payments. Although this has alleviated the difficulty of employees having meals to a certain extent, the dining problem has not been fundamentally solved.

3. In the mid-1990s, with the rise of a large number of commercial office buildings and the introduction of advanced group meal concepts in developed countries and developed regions, China's group meals have undergone revolutionary changes. Not only has group meals no longer become a problem that troubles managers and employees, but it has also become a supporting function of commercial office buildings and an important means to increase rental and sales rates, and has attracted widespread attention from people in the industry.

4. In the late 1990s, with the introduction of corporate meal reform, group meal reform in universities, and group meal reform in government agencies and institutions, socialization, marketization, and enterpriseization of group meals have become the main theme, and professional group meals Catering companies emerged as the times require, and the group meal market began to take shape.

5. In the 21st century, the development of group meals in China is unexpected. The breakthrough point for its development is the demonstration effect of group meals of wholly-owned companies and joint ventures, followed by group meals of listed companies and Chinese-funded companies. of socialization. With the "three modernizations" of group meals in enterprises, institutions, institutions, groups, universities, middle schools, primary schools... China's group catering industry will usher in the best opportunities for development.

On March 30, 2011, the 2011 China Food and Drinks Conference was hosted by the China Cuisine Association and co-organized by the Fast Food Professional Committee of the China Cuisine Association, the Guangdong Catering Service Industry Association, and the Group Meal Professional Committee of the Guangdong Food Society*** The group meal conference was grandly held in Guangzhou. ?[1]?