The corporate culture of Beijing Resources Group

We come from the land of China in the ancient East. We are destined to come together for our respective life goals and create our unique resource business platform. We have the same vision and dream, that is Strive for green resources, China's resources, and the world's resources, adhering to the same mission, which is to shoulder the great and arduous historical mission of human health.

We resource people are not just material people, but also energetic, energetic, spiritual and pursuing people. A company without faith must be a mediocre company. And mediocre companies will not have a chance to win in today's world of high-intensity and high-level competition. After ten years of tempering and growth, our resource culture has become an indispensable nutritional gene in the life of our resources and an indispensable air for every member of the resource group and the resource group to breathe. ", persistence, practice, value" are the highest principles of policy and action that each of our resource persons should always follow.

The construction of resource corporate culture aims at resource people being in a commanding position, commanding resources and better executing resource strategies, and creating a resource operation and management model with distinctive characteristics - a core strategic positioning and a two-wheel drive model, namely With the strategic positioning of "taking the road of China's agricultural industrialization" as its core, it takes the meat processing business and the feed and animal health business as two-wheel drives and interactive growth, ultimately creating value for customers. The resource industry is a very vital enterprise, and pig raising has been rooted in the history of human survival and labor for thousands of years. Nowadays, this ancient industry is integrated with the world's top high-tech and integrated with each other. The resources have brought together a large number of high-tech talents, integrated modern concepts and the latest science and technology into the ancient pig raising industry, and integrated various scattered industries into an industrial chain with close internal connections and interlocking up and down. This is a new way of organizing labor in China. It uses pigs as the carrier to organically integrate agriculture, industry, commerce, and capital operations, and injects high technology. As a result, farmers and urban and rural consumers will benefit the most. , which is extremely in line with the national industrial policy. The Resource Group is the first executor of the "agriculture, rural areas and farmers" issues that the Party Central Committee and the State Council are most concerned about.

Everything that happens comes from momentum, and momentum comes from people. Only people are the most important thing, planning things depends on people, and achieving things depends on heaven. Zeng Guofan once said, “Germany is like the source of water, and talent is like the waves of water.” This is our basic philosophy in recruiting and employing people.

We resource people should uphold the spirit of learning and dedication; uphold the Confucian businessman style, magnanimity, etiquette and righteousness; uphold integrity, truthfulness and goodness; uphold fair competition and great wisdom.

Resource culture has long been deeply rooted in the hearts of the people of Resources. She is the common pursuit of our resources people and our guide to action. She is like an "invisible hand" guiding each of us resource people. Whether it is front-line employees or leaders in management positions, they consciously or unconsciously associate every word and action with the name of resources.

Every one of our resource people must be an advocate, promoter and practitioner of resource culture.

The one who has the same desire, both above and below, wins. The corporate name of the Resource Group, "Resource", literally means source and original meaning. As the old saying goes: If you ask a canal where it is so clear, only the source of living water will come. The word "resources" means that the resource group is the source of social wealth and provides ideas and examples for social progress, human health and Chinese enterprises to go global.

The word "resources" also represents capital, wealth, and preciousness. In addition, all the beautiful things in the world, from the material level of land and minerals to the non-material level of culture and brands, are resources.

Resources are both limited and unlimited. The value of resources must be maximized.

Enterprise standard color: Yellow is the standard color of resources, yellow is the color of soil, the source of growth of all things, and also symbolizes resources; red is the sub-standard color of resources, and the red bird-shaped flying object in the logo, It gives people the spirit of fearlessness and innovation, and also symbolizes the red flag; green is the auxiliary color of resources, symbolizing health and safety, and setting off the overall color.

Corporate standard characters: The standard characters of Ziyuan Group adopt clear and smooth regular script fonts, which express the rigorous and vivid mental outlook of Ziyuan people. That is to say, whenever the resource name is expressed, Xingkai will be used as the standard font, and other designs will use the basic elements of VI design to be uniformly applied. This can create a unified, standardized, rigorous and sizable corporate image of the resource group.

The resource identifier "R" is a variant of the first letter "R" in English "Resource". The "1" on the left represents the origin of everything, that is, resources. Yin and yang in life, yin and yang give rise to the four images, and the four images give rise to all things; it means starting from the beginning, constantly making progress, pursuing perfection, and always striving for the first place.

To the right of the logo "R" is a soaring homing pigeon, which means clear goals, honesty and trustworthiness, high spirits and vigor; like a flag fluttering in the wind, it symbolizes that resource people dare to be a national key point in agricultural industrialization. The standard bearer of leading enterprises. Resource Vision

Green Resources

We will always pursue providing green products to our customers and society

China’s Resources

We Taking the development of China's agricultural industrialization as our own responsibility and leading farmers to a well-off society

The world's resources

Based on China, looking at the world, all for the health of human society

Resource Mission

Serve human health

This is the lofty ideal that each of us resource people must have

This is the reason for the existence and development of our resource organization The highest value

Resource spirit

Those with the same desires win

Only by adhering to the same dreams, visions and missions, we resource people will eventually become successful. .

Only by adhering to the same organizational principles, mechanisms and culture will our resource people ultimately succeed.

Only when we resource people adhere to the same human principles of trust and respect will we be ultimately happy. Zhuiyuan is earnest, passionate and persistent in practicing values

Zhuiyuan: lofty career goals are the fundamental motivation for our resource people

We resource people have great ambitions and lofty aspirations, and we shoulder the responsibility of China important task of agricultural industrialization.

Because we, the resource people, have the well-off of farmers and the health of mankind at heart, we are in the same boat, work together, never look back, and seize the day.

We come together for the same vision and expectations, and we pursue long-term life value rather than short-term personal interests.

Seriousness: Seriousness is the most basic work character of resource people

Obey and take initiative: We must first obey the instructions and arrangements of our superiors. If there are no instructions and arrangements from our superiors, we must take the initiative to think and action.

Act immediately: We must immediately start working according to the target plan, put our thinking into action, and cannot sit back and talk.

Start from small things: We must start from small things, manage no big thing, no matter how small it is, and pay attention to every detail in management.

Tracking and improvement: We must regularly and irregularly track and inspect the work of our subordinates, and at the same time constantly improve the work problems of our subordinates.

Passion: Without passion, there is no career

The career of our resource people is worthy of our passion, because China is the country with the most farmers and the largest consumer market, with unlimited space Let's cast.

We resource people are full of passion, determined to win, and never back down, because the road we take is full of hardships and challenges. Passion does not mean excitement. Passion is devotion and obsession with a career. Passion is a state of work and the normal state of work.

We must infect our employees and customers with passion and convey the spirit and energy of our resources.

We must create an excellent resource mechanism and resource culture to sustain.

Perseverance: Perseverance is an indispensable spiritual character for the success of the resource industry

We must persist in our common vision and mission and never give up.

We must persist in our loyalty to the resource organization and never betray it.

We must be realistic about our work and never be complacent.

We must persistently identify with the resource culture and mechanism, be consistent in words and deeds, and lead by example

Practice: Actions speak louder than words

We resource people must be good at thinking, but What's more important is to be good at action.

We must practice the organizational principles of resources: personal interests are subject to the principle of organizational interests, subordinates are subordinate to superiors, and leaders are enlightened and subordinates are transparent.

We must practice the humanistic principles of resources: the principle of humanity first, the principle of trust and respect, and the principle of clear rewards and punishments.

We must practice the practical principles of resources: we must be an idealist, looking at lofty ideals and ambitions, and at the same time, we must be a realist, down-to-earth, conscientious, and every step of the way. Do everything well.

Value: Value is the standard to measure the competency of each resource person

Ability: We must first cultivate the management skills and professional skills required to be qualified for our position

Positioning: We must clarify and correct our position, not misplace it, make the best use of our position, and give full play to our expertise.

Complementarity: We must use our own strengths to make up for the shortcomings of team members, and at the same time, use the strengths of team members to make up for our own shortcomings.

Value-added: We need to add value in every aspect of our work. Any work activity that cannot add value is a waste of resources. Resource Management Philosophy: Resources ***enjoy* common development

Everyone who joins Resources brings their own characteristics and special skills, and their unique resources are shared with everyone. , and I share my success and failure stories and experiences with everyone every day at work. This itself is a huge learning resource library. We can also compare it to a university. Everyone learns from each other, and two people work together. There must be teachers who can learn from each other's "chess skills", encourage each other, support each other, and jointly create a learning execution organization. Learning to share and learn to share is an important prerequisite for us to become a great company. On the other hand, in the process of developing the resource company and continuously realizing the resource mission, we are also constantly giving full play to the potential hidden below the sea level in each of our minds. The energy and various resources of each of us are in line with the company. *With common development, we are constantly achieving ourselves.

This is: the company's profits, wealth, and resources develop every year; everyone's personal wealth improves every year; everyone's abilities improve every year; everyone feels more and more accomplished every year; everyone Parents, loved ones, children and friends are all proud of our work at Resource Company.

This is common development. Shared development requires each of us to bundle our personal interests with the company's interests, and help the company succeed while also helping ourselves to succeed. This is also a rising tide that lifts all boats.

We are conducting a pilot demutualization of the premix business unit, which is a reflection of the concept of shared development.

Resource Management Philosophy

Safety and Health

Provide safe and healthy feed and animal health products to our customers.

Provide safe and healthy meat products to our customers.

Safety and health are the human dignity that we resource people always pursue.

Excellent Service

First of all, we must care for our employees. Without satisfied employees, there will be no satisfied customers.

We must care for our customers and only by having satisfied customers can our resources exist and develop.

Respond quickly to customer needs and solve customer problems as soon as possible.

Exceed customer expectations, make customers delighted and loyal to us forever.

There are just as many employees as there are managers, as many customers as there are employees, and as many customers as there are enterprises.

Create value

Create value for customers, because customers are the life blood of resources. This value is reflected in our continuous efforts to meet the reasonable needs of our customers, including our farmers, meat consumers, dealers, suppliers, governments, communities, etc.

Create value for the company, because the company is the platform for our development.

This value is reflected in the principles that each of our resource people follow every day - firm belief, persist in learning, stick to their posts, and resolutely execute.

Society creates value because society is the environment in which we live. This value is reflected in our need to be grateful to society, repay society, and assume social responsibilities. Earn money, promise to execute results, never give up on customer value, respect the system at the front and rear lines

A dedicated team is self-reflective, inclusive, fair, innovative, never complacent and strives to be first-class

The first one to make money

Focus on the goal of resource employees - making money

The only goal of resource employees is to make money for the company

This is not inconsistent with the company's mission

Resource employees Whether it is a marketing position or a non-marketing position, one question must be answered: how to make money for the company.

How do you make money for the company in your day job?

How much money do you earn for the company every month?

Is the money you make for the company every month constantly increasing, and by how much?

How to make employees make money for the company?

Cultural training: let employees actively and consciously run in this direction.

Wolf principle: Create an incentive mechanism, with both positive and negative incentives.

Quantitative indicators: The responsibility of managers is to scientifically break down indicators and quantify responsibilities for their subordinates. Thus, a principle-centered and system-based work system can be established in the organization. This is:

Everyone has a heavy burden, and everyone has a target on their shoulders

The second commitment

Every position and every job in the resource company, Every task assigned by superiors, every decision made by the company, and every meeting minutes of the company require employees who accept the task or employees in related positions to automatically promise to complete the work automatically and proactively if they are willing. Commitment is a concrete manifestation of employee dedication, and fulfilling commitments is an obligation of employees to be loyal to the company and their position.

Article 3 Execution

Resource culture is also an execution culture.

Resource culture is a practical culture, not a culture of talk. Resource businesses are built through execution, and resource culture is also cultivated through execution.

Three knowledges of execution:

Execution starting point:

Execution end point: result

Execution experience: habit

Details determine success or failure, this is the truth. Execution may not necessarily lead to results, and failure to execute will certainly lead to no results.

Being willing to fail, willing to bear the consequences, and willing to pay, this is the true meaning of execution.

The fourth result

The resource company emphasizes that everything must have a result. This result is not a semi-finished product or a waste product, but a finished product, which is expected by the leader who assigned the task. That mission.

There is a prerequisite for resource people to work in a resource company: the results of your work in the position are equivalent to the company's remuneration. Hard work cannot be exchanged. The results are ten thousand times more important than the reasons. There are no reasons or excuses.

Resource encouragement: results > tasks.

Article 5: Never give up

Never give up is perseverance, which means locking the goal, focusing on the key points, not being afraid of failure, being result-oriented, until success.

Article 6 Customer Value

Where does the profit of resources come from? client.

Customers are our bread and butter. Creating value for customers and continuing to create value for customers are the core competitiveness of resources.

The marketing department must create value for customers.

Similarly, technology, R&D, procurement, production, finance, personnel, administration, auditing, etc. must be clear about what kind of value we want to create for customers in every work link.

How can we create value for our customers. How can a company create huge customer value?

If the product does not have sales and services, it is equivalent to waste.

Article 7: Frontline and rear

The marketing department is the frontline.

The non-marketing departments are all in the rear.

The language of the marketing department is the official language of the resource company. Everything is for the front line, the rear line supports the front line, and the rear line obeys the front line.

For the frontline, the company coordinates and mobilizes all organizational resources to serve it.

Article 8: Respect the system

Respecting the company system is the basic quality and the most basic requirement that every resource person must have. Before the system, everyone is equal. The principle is that there is no second time.

No mercy!

If anyone touches the red line (bottom line) of resources, we will severely punish them no matter who they are.

Respecting the system requires us to trust our employees and at the same time strengthen inspection and supervision to enhance their sense of responsibility.

Article 9: Dedication

Love work as much as you love life.

Believe in your profession as much as you believe in God.

Work is a person’s bounden duty.

The value of life lies in career.

Everyone who engages in work that he loves infinitely can achieve success.

Dedication virtues: self-confidence, initiative, and the core is love for this profession and career.

Article 10 Team

The resource business cannot be completed by one or a few people. It requires many people to form a team and work together to complete it. The team is the organizational guarantee for our success.

The team building of an enterprise or a unit is the most important indicator to assess whether the person in charge of the unit is competent. Unity, cooperation and enterprising spirit are the hallmarks of an excellent team.

Our individual strength may not be strong enough, but we speak with the same voice. Using 1 as 10 is heroism, and from this aspect, 10 as 1 is invincible. Team consciousness means that the interests of the team are above all else and the whole is supreme.

When we take the oath, we seem to be declaring: We are one, this is our territory, so it is best not to mess with us.

Article 11 Self-examination

Resource culture is also a self-examination culture, a self-blame culture, and a self-awareness culture. We are part of the problem. When something goes wrong, we must first Don't be too busy blaming others.

We must aim at the goal every day, follow the requirements of the "Three-Self", find gaps, determine measures, and think of solutions. Only by introspection can we put pressure on ourselves, be conscious, automatic, and spontaneous, and finally develop, progress, and improve.

We must carry forward the "Three-Self Spirit" - self-examination, self-blame, and self-enlightenment

Article 12 Inclusion

Source employees come from all over the country and from all over the world. , resources should be like the sea, broadly inclusive, remembering people's merits and tolerating their faults. Be generous and tolerant, see more of the good qualities of others, and learn more from the good qualities of others. A ruler is longer and an inch is shorter. Resources and talents should not be the same, but should be complementary.

Article 13 Fairness

Fairness has two meanings: one is fairness in formulating the system, which is fair in terms of customers, shareholders, employees, social benefit distribution system and management system; First, the execution system must be fair, open and transparent, without any behind-the-scenes operations, and everything done can stand the test of time. Everyone is equal, regardless of their position, they are equal in personality.

Regardless of seniority, origin, region, or gender, everyone has the opportunity to work for the company at the highest level.

Article 14 Innovation

Resources encourage innovation to solve problems. Through innovation, we can achieve product breakthroughs, solve problems and contradictions, and create models. Innovation requires everyone to communicate more and use their brain power to "oscillate".

Article 15: Never be complacent

The resource logo R is composed of a 1 and a flying dove, symbolizing that the resource will always regard past achievements as 1 and be always humble. Never be complacent. Because our ideals are so lofty, we must always be cautious and walk on thin ice.

Article 16: Strive to be first-class

The resource names and resource logos tell us that we strive to be first-class. In economic globalization, if you are not first-class, you will be eliminated by society or the market. Our thinking must move away from the successful small farmer economy in the past, put it on a national scale, focus on the first-class companies in the country, and learn from them.

We must not only compare ourselves with our past, but also compare ourselves with first-class companies across the country and strive to be first-class. Requirements: first-class concepts, first-class diligence, first-class methods, and first-class products. We are required to have first-class market share and first-class cost. If we are not first-class, we will blame ourselves.

Being first-class and transcending. We must have a sense of crisis and a sense of urgency, because we are not yet first-rate.