Inappropriate slogan

On August 5th, a netizen in Weibo posted Weibo that there were two improper advertisements in the ladies' priority car of Shenzhen Metro 1 Line New Oriental Special Train. We learned the relevant information from Shenzhen Metro Commercial Management Co., Ltd. The advertisement was put by New Oriental Shenzhen School. After the subway stops operating today, the advertisement will be revoked.

As can be seen from the pictures sent by netizens, what is the advertising slogan in the carriage? Dad, I want to marry you when I grow up? 、? Mom, I want to marry you when I grow up? And marked it beside it? Children's words are unscrupulous? In this regard, many netizens questioned that if the advertising copy is placed in public space, the content will be ambiguous. Whether the contents of such copies are compliant and appropriate. After on-the-spot investigation and interview, we found that there were two such advertisements in the female priority car No.6 of Shenzhen Metro 1 Line No.73. It is the same as the content mentioned by netizens before.

According to feedback from netizen Weibo, the advertiser of this advertisement is suspected to be New Oriental Shenzhen School. For this matter, we asked Weibo, the official of New Oriental Shenzhen School, for verification. The other party said that they did put the advertisement, and now they have paid attention to this matter. The other party also said advertising? Surely the intention is not bad? ,? The advertising copy involved is mainly from the simple point of view of children, expressing love for parents in a childlike way, and the theme of the topic is to express simple and pure affection. ? Promise? The follow-up will definitely give the public a satisfactory way to deal with it? .

Shenzhen Metro Commercial Management Co., Ltd. said that the advertisement was indeed an internal advertisement of the train put by New Oriental Shenzhen School. The content was legal and compliant at that time. Mr. Liang, the relevant person in charge, said that after the subway stops operating later today, we will remove the advertisements questioned by netizens. He also publicly stated that the standardized management of advertising business units will be strengthened in the follow-up, so as to ensure that the follow-up advertising content must be legal and compliant during the review, and further strengthen the review and evaluation of moral culture.