Today’s Toutiao sued Today’s Youtiao. Do you think this is reasonable?

In fact, I think it is reasonable, because we all know that it is not easy to make a brand and a well-known trademark, and it requires long-term publicity and use, as well as accumulation of Only with high visibility can it be known to everyone. Like Toutiao, it has gone through a lot of accumulation and long-term market promotion before it can become a familiar brand and company on the Internet. If other companies follow suit, then Toutiao Company Wouldn’t all the publicity and efforts have been in vain? So he sued Today You Tiao, which I think is reasonable.

?A lawsuit is a lawsuit, but is it legal? This is really hard to say. After all, there have been similar cases, and the verdict was really unexpected. For example, the case where Haidilao sued Hedilao did not receive a supportive verdict from the court. Because there are many Chinese characters that have the same characteristics, there is one difference between Haidilao and Hedilao, so one is the character for sea and the other is the character for river. There are indeed some differences between today's Youtiao and Today's Toutiao. For example, today's deep-fried dough sticks can be understood as today's deep-fried dough sticks. Today is an adjective. If I don't use today's deep-fried dough sticks, should I still use yesterday's deep-fried dough sticks? It doesn’t conform to food common sense.

Of course, there are also relevant lawyers who think it is not easy to win the case. Because we all know that the scope of use of Toutiao is in the Internet information category, while today's fried dough sticks are in the catering industry. Regarding the protection of intellectual property rights in our country, generally speaking, we rarely protect those that cross borders. In other words, if you are an Internet person and suddenly ask those who are in the catering industry not to use the word "today", it is obviously against the rules.

But I think its rationality lies in some related designs of its appearance, which also imitate the related designs of Toutiao. Of course, the corresponding promotional slogans are also very similar to Toutiao’s promotion. For example, if Good You Tiao is made today, of course, there will be legal provisions on whether a trademark is infringed, but it is the right of every company to sue, and Toutiao will definitely want to protect its rights and interests through legal judgments.