Lanxi food slogan

1, make great efforts to build a famous city of food culture in China. In May last year, it passed the acceptance of Zhejiang famous food city for the first time. In June last year, 165438+ 10, it passed the acceptance of China's famous food and cultural city.

2. The 6th Lanxi Gourmet Shopping Festival was successfully held. The famous Chinese snack contest was brilliant, and the banquet of 100 chefs and 100 flavors of tofu was refreshing.

There are activities every month and competitions every season.

activity

—— In early February, Lanxi Catering (Cooking) Industry Association participated in the Qian Fang Snack Experience Fun Tour in Pan 'an County organized by Jinhua Catering Association to learn about the related practices of snack promotion.

—— From mid-May to June, two groups of food and beverage outlets were organized to participate in the professional competence standard training course for catering service management in Zhejiang Province. The quality of service industry has been improved.

—— In August, the Association organized the governing unit and the president unit to participate in the "Second China Hotpot Franchise Chain Development Conference" in Guangzhou to learn how enterprises can adapt to the current market changes and the mainstream trend of social development, release new potential and realize the rapid and steady development of the brand.

—— On June 5438+February, a warm and thick red scarf was given to the children in Wenchuan County, Sichuan Province through the voluntary commitment of "Red Scarf Love Package", and they were given a warmth in the cold winter with the love of Lanxi catering people.

In addition, organize and participate in various snack activities.

-Participate in the "Second Mom Tangyuan Competition" in Youbu Town.

-Participate in the "Remembrance" of Yunshan Street? The "Food" series of activities showed the "mother's taste" at the small traditional scene in Gaotiantai, and selected the "most popular" traditional snacks in Blue City.

-The first "Chef Niang" competition in Xiangxi Town was brilliant. The chefs take turns to go into battle, and the fragrance in the orchard shows the diligence, simplicity and kindness of women in western Hunan.

——20 18 The launching ceremony of "Jinhua Tour in Central Zhejiang and Summer Rural Parent-child Study Tour" was held in the Tourism Distribution Center Square of Zhiyan Village, huang dian zhen.

-Participated in the launching ceremony of snacks such as Shuiting Ma Shi, black rice zongzi, sugar pills and Melaleuca cakes.

—— In the golden autumn, more than 1000 contestants from all over the world came to participate in the 4th Jin Lan Wong Tai Sin (Xiake) Trail Walking and the 20 18 Lanxi International Cross-country Challenge, and tasted more than 20 kinds of special snacks such as Lanxi chicken gizzard, rice cake, meatballs, tofu jiaozi, Maixiangbobo, etc. in the underground Changhe Temporary Food Street.

Participation:

—— In mid-April, the "First Zhejiang Famous Snacks Finals" was held in Xiacun, Qian Fang Town, Pan 'an County. More than 200 kinds of food from all over the province 120 teams participated in the competition, which was the highest in provincial competitions over the years. Lanxi Catering (Cooking) Industry Association * * * organized 10 special snacks from 9 well-known local catering enterprises to participate in the competition, which gained a lot. Six kinds of snacks won the title of "Zhejiang Famous Snacks". Another 7 snacks won the gold medal and 3 snacks won the quality prize.

—— In early May, the fourth enlarged meeting of the Council of Zhejiang Catering Industry Association and the Zhejiang Catering Industry Development Conference were held in Hangzhou Heping International Convention and Exhibition Center. Lanxi Catering Association attended the meeting as the representative of the Council and organized Lanxi specialty snacks to participate in the exhibition. The snack exhibition was fruitful: five kinds of snacks won gold medals, accounting for 25% of the total gold medals in the province, and 12 kinds of snacks won silver prizes. Xu, the chef of Fuyun Mountain Villa in Lanxi City, was awarded the title of "Excellent Chef in Zhejiang Province".

—— In September, coinciding with the 40th anniversary of reform and opening-up, Zhejiang Catering Industry Association awarded Lanxi Catering Industry Association "Outstanding Contribution Unit of Zhejiang Catering Industry Association in 40 Years of Reform and Opening-up" and other eight awards at the world-renowned China Zhejiang Catering Food Expo and the 8th Zhejiang Chef's Festival. As the only work with tofu as the raw material, the Baichu Baiwei Tofu Banquet in Lanxi Exhibition Hall was even more brilliant in this China International Import Expo(CIIE). Its natural product characteristics, rich bean flavor and various fine dishes made by masters with heart and affection make people intuitively feel the charm of ingredients through food. The Association also organized and held an exhibition of famous snacks and local products in Lanxi, which comprehensively displayed the special dishes, famous snacks, local products, brand enterprises and famous chefs in our city, showed the ancient village culture of Lanxi ancient town to the world, highlighted the beautiful food scenery of Lanxi, and vigorously publicized the food resources and catering culture with the characteristics of "Jiangnan in the world" in our city.

—— 1 1 month, the third Zhejiang local specialty cuisine skill competition was held in Hua Kai, with the main contents of dish innovation, technological innovation, pioneering thinking, building local specialty catering brands and excavating high-quality specialty ingredients. Man Jianghong trio won the first prize of the group on behalf of Jinhua area; Xu won the individual special gold medal and the title of "Zhejiang Golden Blue Collar", and Tang Shengguang and Jiang Haizhong won the gold medal.

4. Learn and communicate, build catering talents and establish Lanxi catering brand.

-Actively communicate with China Cuisine Association and Zhejiang Catering Industry Association, strive for opportunities for members to study and exchange abroad, and provide a stage for talent forging and brand display.

-World Trade Hotel, a famous Chinese restaurant declared and accepted; Wuzuan Boutique: Lanxi Manjianghong Catering Co., Ltd.

—— Zhang Zhiyu won the Outstanding Contribution Award of China Catering Industry Skills Inheritance in the 40 Years of Reform and Opening-up, and went to Beijing to attend the meeting. Cao Xiaolin of Kobayashi Hotel won the China Cooking Craftsman Award. Zhou Jianhua was awarded the title of Top Ten Chefs in China.

-Actively guide members to improve their own quality. In 20 18, the association declared and approved 6 China chefs, 8 Zhejiang chefs, 1 Zhejiang pastry chefs and 5 Zhejiang pastry chefs.

5. Strengthen communication among members and promote the development of the industry.

—— Zhang Zhiyu Studio held "Lanxi First Healthy Medicinal Diet Exhibition" in Uber Xiaoping Hotel. The culinary masters attending the meeting carefully prepared healthy menus for display and showed the beauty of life through cooking.

—— Zheng Shougen, a senior master of Lanxi catering industry and consultant of catering association, Zhang Zhiyu, an international culinary master and executive vice president of the association, and Pan, a China culinary master, discussed the development trend of Lanxi beef noodles in the vice president unit of the association, conducted market analysis, and gave on-site guidance to colorful noodles in the store. They looked at the raw materials used in the kitchen and the production process of colorful noodles, and put forward the idea of improving the cooking technology of colorful noodles to promote the comprehensive "upgrade" of colorful noodles.

-President Zhao Xiaohong led a team to visit and exchange with Fu Shangbao of Jinhua Yilutong Catering Technology Consulting Co., Ltd., and Vice President Liao, Chairman of Yilutong Catering Technology Consulting Co., Ltd., introduced the company's development history and business philosophy. In view of the present situation and future prospects of Lanxi snacks, we had in-depth exchanges and discussions on snack product promotion, brand building, publicity and promotion. Everyone agrees that we should start from small things, do our own characteristic products well, improve brand awareness and win glory for Lanxi.

Chen Shuihe was arranged on the morning of 20 19.7.20, and the picture was provided by Ms. Xu Xianghua.