Why is Meizu Technology's Tomb-Sweeping Day advertising copy controversial?

On the same day (April 4th) in Tomb-Sweeping Day, @ Meizu Technology released the copy of "The underworld", and when promoting the selling points of its new model "zero advertising, zero push and zero pre-installation", it took "advertisement to commemorate the murder" as the propaganda copy. In a serious festival in which ancestors should be respected and the future should be pursued cautiously, this advertisement copy aroused the displeasure of many netizens and was quickly scolded on the hot search list of Weibo.

Regarding the improper operation of Meizu Technology Tomb-Sweeping Day's "hot spot", some netizens said, "I usually forget the popularity of friends and businessmen. Is the Qingming copy written like this? " Some netizens seriously pointed out that "not all festivals are suitable for hot spots."

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Meizu Technology official Weibo suspended operation for two days:

On the afternoon of April 4th, @ Meizu Technology issued an apology statement, calling Tomb-Sweeping Day's tweet "a serious misnomer", saying that it would output the content of the control platform more strictly and suspend the official Weibo for two days from now on. The original text of the blog post cannot be searched at present.

Wan Zhiqiang @ A Create, the head of Meizu technology marketing, immediately apologized and put the blame on him, explaining that he put too much pressure on the staff and asked to publish at least one copy related to the selling point of the new machine every day, which led to the final execution error.

On the other hand, Wan Zhiqiang seems to have something to say. "Thank you for returning it to those who have been looking for it and giving us a lesson ... Pure system promotion without advertising is always limited by intangible forces. People who have used it are well aware, and those who have never used it are always ridiculed or selectively ignored. "