Corporate Culture of Apple Company

1, focusing on design;

2. Trust work;

3. Start from scratch;

4. Firmly believe in Apple;

5. Listen to criticism;

6. Never admit failure;

7. Pay attention to details;

8. irreplaceable;

9. Confidentiality is the most important thing;

10, leading the market;

1 1, carry forward the characteristics;

12, develop sales channels;

13, adjust the allied forces.

Extended data

Business Strategy

1, acquire Renesas chips

201April 2 news, Apple is negotiating with Renesas Electronics of Japan, and plans to acquire shares in a department of the latter for about 50 billion yen (about 483 million US dollars). The main business of this department is to design LCD chips for iPhone smartphones.

2. Acquisition of Novauris

20 14 On April 4th, Apple acquired Novauris Technologies, a voice recognition software company, to help the company further improve Siri's personal digital assistant service. However, Apple did not disclose the specific purchase price.

3. Acquisition of the beat

2014 on may 29th, apple agreed to acquire Beats Electronics LLC for $3 billion, and obtained its streaming music subscription service and earphone production line. It is reported that this acquisition is the biggest transaction in Apple's history.

The acquisition of Beats will give Apple a firm foothold in the field of Internet-based streaming media. In the current streaming media market, Google's YouTube, Spotify and Pandora dominate. ?

4. Acquisition of Siri

Founded in 2007, Siri is an application software developer that mainly provides voice-based personal digital assistant services to Apple users. 20 10 April, Apple acquired Siri, and the specific acquisition amount is unknown. On 20 1 1 year, Apple integrated Siri into the iPhone4S and eventually became a part of its iOS mobile system. ?

5. Acquisition of Emagic

Emagic is a German music production software provider. In 2002, Apple acquired its revenue, and the specific acquisition amount is unknown. From 2065438 to 2004, Emagic's logic sequencer software has been integrated into the professional music software of Logic Studio for Mac, and the price is $200. ?

6. nothing

Nothing Real is a manufacturer of high-end digital special effects software. Apple bought the company in February 2002 and applied its technology to its special effects software Shake. In 2009, Apple closed the Shake business. ?

7. Access to power

Power Computing is an Apple computer clone manufacturer, which can authorize the use of Apple operating system. In September this year, Apple acquired Power Computing with its stock worth 1 billion dollars. After Steve Jobs regained control of Apple, he finally decided to close the cloning business. ?

8. Acquisition of NeXT Company

After being fired by Apple, Jobs founded the NeXT Computer Company at 1985, and introduced the next workstation computer, a PC replacement product for Mac and Windows systems.

Tim Berners Lee used the NeXT computer to create the first web browser and server. Due to poor sales, NeXT later focused on selling an operating system called NeXTStep, which caught Apple's attention.

1996, Apple bought NeXT for $429 million, which laid the foundation for Jobs to return to Apple.

9. Get proximity

In 2006, Apple acquired Proximity and its product Artbox, which is a media management and workflow system for processing video clips, animations, stills and audio.

10, acquisition of p.a.semi

In 2008, Apple acquired the microprocessor design company P.A.Semi It is reported that the transaction amount at that time was $278 million. It is speculated that Apple will start making its own processors for its mobile devices. In fact, Apple did, and the company later developed the A5 processor and applied it to the iPad2. IPhone5 uses a new A6 processor. ?

1 1.

From June 5438 to February 2009, Apple acquired Lala, a streaming music service. It is reported that the transaction amount is 80 million US dollars, and it is speculated that Apple will set foot in the streaming media business. 1 year later, Apple shut down the online service.

12 Acquisition of Quattro

20101June, Apple acquired Quattro, a mobile advertising company, with a rumored transaction amount of $275 million. Presumably, Apple was building its own advertising service. Sure enough, Apple launched iAd in April of 20 10.

13, internal acquisition

20 10 in April, Apple acquired Intrinsity, a mobile chip manufacturer. It is reported that the acquisition amount is $65,438 +0.2 1 100 million. Through this transaction, Apple hopes to develop a faster processor with lower energy consumption. ?

14, acquisition of Placebase

In July 2009, Apple acquired Placebase, a navigation software manufacturer, for an unknown amount. At that time, people discussed that Apple might part ways with Google Maps and develop its own map service. The final result did confirm this guess.

15, and then recruit Burberry executives

10 In October, Apple recruited another heavyweight in the fashion world, Chester Chipperfield, vice president of digital and interactive design at Burberry. Or assist in the sales of Apple Watch.

16, trade-in.

On March 36, 2005, Apple launched the Reuse and Recycling Program in Chinese mainland. At present, only the trade-in of iPhone and iPad products is supported.

IPhone or iPad users in China can get corresponding discounts on old models to buy brand-new devices. As for the specific discount amount, users can take the old models to Apple retail stores to consult experts.

At the same time, Apple announced that it will expand the scope of trade-in of iPhone 6 abroad. In addition to Apple's own iPhone, BlackBerry, Android and Windows Phone phones can also be traded in for iPhone 5c, iPhone 6 or iPhone 6 Plus.

17, set up a company

2065438+In June 2006, Apple established a new subsidiary-Apple Energy. ?

18, Shazam acquisition

According to the report of 2065438+August 2008, the European Commission will unconditionally approve Apple's acquisition of Shazam, a British music recognition application.

Baidu Encyclopedia-Apple

Baidu Encyclopedia-Apple Corporate Culture