Joke Collection Website - News headlines - I didn't buy my car in a 4s shop, but in an auto trade. What should I pay attention to when taking it?
I didn't buy my car in a 4s shop, but in an auto trade. What should I pay attention to when taking it?
The first thing to understand is that the difference between an automobile trading company and a 4s shop is actually similar to that between a "shop with goods" and a "shop without goods" on Taobao.
At present, there are more and more automobile trading companies in the automobile market besides the 4s shops authorized by manufacturers. An automobile trading company refers to a car that sells more than one brand without the authorization of the manufacturer. Most automobile trading companies sell almost all automobile brands on the market.
Note: In the following, automobile trading companies are called secondary dealers.
So where does the car source of the automobile trading company come from? Most of the vehicles of secondary dealers come from local 4s stores, and they will cooperate with local 4s stores and give them relatively low prices. Some powerful automobile trading companies will sign contracts with many different brands of 4s stores and become contracted dealers of 4s stores.
There are many advantages to becoming a contracted distributor of 4s stores.
One: Give priority to providing vehicle sources.
Because there are more and more secondary dealers in the automobile industry, the competitive pressure is as great as that of 4s stores. Therefore, becoming a contracted dealer will get 4s stores to give priority to providing car sources. In the peak season of automobile sales, there are sufficient vehicles to ensure the profits of automobile trading companies.
Two: the price is relatively low.
Generally, 4s shops will have departments specially responsible for receiving such automobile trading companies, which are often called regional departments or major customer departments. Regional sales consultants will receive a large number of inquiry calls from regional distributors one day, and the quotations will vary according to whether they are high-quality distributors or not. A high-quality distributor means that customers and orders can be provided stably for a long time. )
Three: Free car show.
Some powerful dealers have their own independent stores, and there will be a large number of exhibition cars, not their own. It is a low deposit in exchange for a 4s shop that has deep cooperation with itself. For dealers, providing more exhibition cars certainly means attracting more customers.
Will the price of auto trade company really have an advantage over that of 4s shop? In fact, at present, in the automobile market, the car price that the secondary dealers can get when they pick up the car in the 4s shop is consistent with the lowest price that ordinary sales consultants can control.
I believe many readers will find it strange to read here: why is my inquiry at the dealer really lower than that at the 4s shop?
One of the reasons: if the sales consultant sells a car, if the profit is very low and there is no other additional business, the commission is extremely low, and the gross profit of the bicycle will be 15%-20%. This is the reason why automobile sales consultants are unwilling to let go even if the profit is relatively high in the negotiation and bargaining process. Moreover, even if only 500 yuan's profit margin is left in the negotiation, all the secondary dealers have entered their own pockets, so even if the order quality is not high, most dealers will not let go.
For example, I once stayed in a first-line joint venture brand 4s shop, and the lowest price for bicycle delivery was 50 yuan, and the highest price for bicycle delivery was 200 yuan. Of course, there are also models with a commission of thousands, but all of them are accident cars or overstocked cars (generally, the inventory time exceeds 200 days).
Most of the models sold by sales consultants are the best-selling models in 50 yuan, accounting for more than 60%. The models you can see on the car sales charts are basically like this. )
The second reason: although the price of the car of the secondary dealer is the same as that of the 4s shop, the secondary dealer can benefit from the new car insurance. Normal commercial insurance for a new car will bring more than 40% profits to dealers (mostly small insurance companies). Take Carola as an example, the insurance will have an insurance rebate of about 2,000 yuan.
The third reason: if customers buy a car by mortgage, they will still charge some handling fees through the channels of 4s stores, but it is much less than the fees charged by 4s stores to normal customers. If ordinary people buy a car by mortgage, most 4s stores will charge a handling fee of about 3,000 yuan, while secondary dealers generally charge 1000 yuan, which is another profit of 2,000 yuan. And some dealers will bundle the insurance for the second year in the name of prepaid premium, which is another part of the profit.
To sum up: so some customers will think that secondary dealers are cheaper.
So what are the disadvantages of buying a car at a secondary dealer? 1. Accident vehicle:
Secondary dealers are mixed because of the extremely low threshold. In order to earn more profits, some black-hearted businessmen even sell the accident car as a new car (without telling customers), and when customers find it, they have already left the building empty, so they should also choose a local secondary dealer with good reputation and strong strength.
2. Automobile after-sales service
Many customers who buy cars in secondary dealers will find it difficult to defend their rights and get kicked easily if their cars have serious quality problems.
Three: the quality of car decoration
Secondary dealers will start with the decoration attached to the car for their own operating costs. Generally speaking, the quality and cost of car accessories sent by secondary dealers are lower than those of 4s stores, such as car films, driving recorders, central control display screens, pedals, bumpers and so on.
I bought a car at a second-hand car dealership. What should I pay attention to? One: When picking up the car, the relevant personnel must take you to 4s for formalities. Invoices must be invoiced for the value-added tax of the 4s shop, so as to avoid "kicking the ball" when the car has quality problems in the future.
Two: the car inspection must be carefully checked with the car appearance, PDI car inspection list and the production date on the car nameplate. It should be checked carefully. It's best to invite more professional friends.
Three:
Insurance documents, invoices, registration certificates and other car purchase procedures. Integrity must be checked.
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