Six articles on Qixi Festival event planning

Chinese Valentine’s Day event planning 1

1. General idea

Chinese Valentine’s Day is the traditional Chinese Valentine’s Day. As Chinese people increasingly value China’s traditional culture, As a folk festival, coupled with the vigorous publicity and hype by businesses every year, Chinese Valentine's Day has become one of the festivals for couples. This promotion plan mainly proposes two large-scale promotion activities closely following the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various merchants and venues in the store to create a strong Valentine's Day consumption atmosphere.

In addition, since gold jewelry is one of the main products for Valentine's Day, it is recommended that the mall's annual "Autumn Diamond Jewelry Festival" for the wedding market be launched on the Chinese Valentine's Day to promote "Festival" and promote "Festival". Take advantage of the huge business opportunities of Valentine's Day to give the Diamond Jewelry Festival a good start.

2. Event time: August 16 (Thursday) - August 19 (Sunday)

3. Store layout

In order to cooperate with the Chinese Valentine's Day According to the theme, it is recommended to build a magpie bridge in the shared space of the shopping mall. According to the legend that the Cowherd and the Weaver Girl can be heard talking under the grapes, green plastic grapevines are used to decorate the main entrance doorposts to resemble a grape trellis, creating a rich tradition. Chinese Valentine's Day atmosphere.

4. Event Planning

(1) Diamond Jewelry Festival

1. Theme

A century-old store, a century-old relationship—— 200*xx Diamond Jewelry Festival

[Explanation of the theme] The theme of this event is "A century-old store? A century-old marriage", focusing on the wedding market, with clear positioning, and the competitiveness of the gold jewelry store in xx shopping mall The advantages of brand reputation are highlighted, attracting target consumers with integrity and blessings.

2. Event Planning

The Diamond Jewelry Festival extends from August to the National Day Golden Week, which lasts for more than a month. During such a long period of time, promotional activities should be There are levels and stages. The Chinese Valentine's Day promotion period is the warm-up period for the Diamond Jewelry Festival activities, attracting consumers' attention to the Diamond Jewelry Festival activities and promoting further consumption.

The Diamond Jewelry Festival is romantically launched, with seven dazzling gifts to choose from

During the event, if you purchase a total of 3,000 yuan in diamond jewelry products, you can choose one of seven discounts.

77 yuan discount coupon for bedding, 77 yuan discount coupon for suits, 77 yuan discount coupon for shoes,

77 yuan discount coupon for women’s clothing, 10% off card for clothing accessories, 40% off card for Chinese clothing ?20% off wedding photography card

3. Exhibition style creativity

Each jewelry brand launches several special promotion models for Valentine’s Day, which can be expensive and high-priced, or special for Valentine’s Day The designed styles are displayed with creative combinations of dried flowers, and are covered with transparent glass covers to highlight the classic styles from the many jewelry styles that dazzle consumers. The matching of flowers creates a romantic and aesthetic effect, which has a great impact on consumers. Create an irresistible temptation. Women are often compared to flowers, and the combination of flowers and jewelry implies the harmonious relationship between women and jewelry. The unique display method with appropriate lighting and background will surely attract consumers' attention and produce excellent promotional effects.

(2) Full event

1. Full theme event

(1) Event theme

Romantic Chinese Valentine's Day, lucky 77

——77 romantic gifts worth more than 100 yuan are available on a first-come, first-served basis

(2) Event planning

77 products are provided by in-store merchants as For gifts, an activity area will be set up in the *** sharing space on Saturdays and Sundays, and a large KT board will be made with the names and pictures of 77 gifts. According to convention, all products will be divided into department store clothing and gold electrical appliances. During the activity period Consumers whose cumulative consumption in a single category exceeds a certain amount can participate in the event and choose one of the 77 gifts. Those who meet the conditions first will have priority.

(3) Prizes

Each merchant in the store will provide a physical gift with a price of not less than 100 yuan. If the product price is generally higher, you can use 100 yuan to offset it. Coupon form instead. Consumers will draw prizes on-site and receive prizes on-site.

(4) Promotional material preparation

①kt version design and production

②Activity rules description water sign

④Activity venue requirements Tables and chairs

2. Other promotions

(1) Buy a Valentine's Day gift and get a crosstalk couple package - during the event, purchase a Valentine's Day gift with a single ticket of 770 yuan or more. Crosstalk couple package.

(2) Romantic Magpie Bridge, conveying love - during the event, if you purchase a single ticket of designated categories of Valentine's Day gifts worth 770 yuan or more, you can enjoy free EMS express delivery within China, conveying romantic affection to lovers separated by two places. .

(The above two discounts cannot be enjoyed at the same time)

Qixi Festival Event Planning Part 2

In order to deeply explore the rich cultural heritage contained in the traditional national festival Qixi Festival, The connotation is to vigorously promote the national spirit and the spirit of the times, inherit the fine traditions and revolutionary traditions of the Chinese nation, and guide community residents to understand traditional festivals, identify with traditional festivals, love traditional festivals, and live traditional festivals well, thereby enhancing patriotic sentiments and national cohesion. , the XX Women's Federation organized a "Chinese Valentine's Day" themed activity.

1. Do a good job in publicity and create a festive atmosphere

In order to better carry out this theme activity and create a strong festive atmosphere, the women's committees of various communities combined the "Qixi Festival" theme During the event, a women's committee meeting was held for publicity. The Street Women's Federation produced a promotional slogan for the Chinese Valentine's Day to publicize the origins and folk traditions of the festival, which was well received by the masses in the area. During this event, *** posted 75 slogans. Through publicity activities, we further draw people's attention to this traditional festival and play a huge role in creating a strong festival atmosphere for the entire society.

2. Hold a Chinese Valentine’s Day Love Lecture to reflect true love

On the eve of the Chinese Valentine’s Day, the XX Women’s Federation held a “Chinese Valentine’s Day Love Lecture”. The lecture started from the origins, legends, and Customs, poems and other aspects promoted the cultural connotation of the "Qixi Festival" to those participating in the theme activities, allowing everyone to understand the beautiful feelings of advocating loyal love and yearning for a happy life contained in the Qixi culture. People also praised the themes of loyal love and family happiness around the Chinese Valentine's Day, recited love poems, and inspired people's pursuit of true love and their love for building a beautiful home and enjoying a better life.

3. Carry out women's volunteer service actions

During the festival, the XX Women's Federation organized a women's volunteer service action to spend a special "Qixi Festival" in the form of volunteer services. Under the organization of the Street Women's Federation, various communities responded positively and formed a volunteer service team of more than 40 people to clean some dead spots in the area and maintain the environmental sanitation of the roads in the community. At the same time, services were provided to veteran party members and lonely elderly people before the founding of the People's Republic of China in the jurisdiction, helping them clean and wash clothes. Everyone enjoys the service with a happy attitude and enhances their relationship with each other.

4. Spread traditional culture and create a civilized society

The Street Women’s Federation takes this festival to vigorously promote traditional culture, create a harmonious atmosphere, widely publicize mutual assistance and friendship, and build a civilized society. In a civilized society, let the spirit of civilization enter the community and the family. Since the launch of the activity, it has received support from all cadres and employees. Everyone pays more attention to professional civility and etiquette at work, and serves visiting companies and the masses with civilized language and civilized manners. At the same time, taking the Chinese Valentine's Day as a starting point to embody the pursuit of a happy family, we actively advocate the introduction of civilization into the family, pursue family harmony and happiness, and subtly educate the masses to bid farewell to bad habits, establish a new trend of civilization, and lay a solid foundation for the creation of civilized and harmonious communities.

Through the development of this main activity, the traditional culture of the Chinese nation has been further inherited and promoted, and it has contributed to creating social harmony, family happiness, and establishing people's correct outlook on love, values, and life.

Qixi Festival Event Planning Chapter 3

1. Promotional Purpose

Through the theme of "Qixi Chinese Valentine's Day", we will firmly grasp the theme of "lovers" "With this mentality, product promotions and event promotions are carried out to attract customer flow, increase visibility, and achieve the purpose of sales.

Vigorously launch the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction benefits.

2. Promotion time

2015 month and day - month and day

3. Promotional period

2015 month and day - Month, day (day)

4. Promotional theme

1. Show love in a reasonable way and reduce prices appropriately

2. Prepare enough gifts to let your love be announced to the whole world

5. Product Promotion

"Valentine's Day" is a special holiday, a holiday for lovers to give gifts. Therefore, product promotions should be based on the theme of "love gifts", including ornaments, gifts, and customized products. Love tokens, flowers, boutique series, etc.

Each store should creatively display products and highlight key displays to ensure that holiday products achieve sales.

1. Product special offer

During Valentine’s Day, the overstocked products in the store will be organized and classified, and a special offer area will be set up. These products can take advantage of this event to maintain capital sales and increase sales. Consumers feel truly benefited.

2. Theme display: 月日——月日

Each store will display the Valentine's Day series of products at a conspicuous position at the main entrance. You can make full use of the kitchen window display. If there is no kitchen Window storefronts can be displayed in eye-catching locations.

Requirements:

a. Valentine’s Day themed display, with exquisite jewelry as the main display object in the store

b. Each store must pack at least 11 pieces of "ornaments" "Set" is used for thematic display 6. "Love Headwear Bouquet"

Promotion time: January - January

1. Mainly headwear, the current price is based on the original price The items are sold at a 60-30% discount, with eye-catching price tags written in art pens. Customers who purchase jewelry for more than 80 yuan will receive a free flower.

2. Make a price list for the "Love Headwear Bouquet"

Name, quantity, original price, current price

Only one of your ornaments will give you one yuan of flowers

A dedicated package + a gift of flowers worth a dollar

Prepare the packaging box and wrapping paper in advance, and do the packaging work well.

3. Free delivery service, if the jewelry exceeds 100 yuan, the delivery range does not exceed 2 kilometers.

7. Event promotions:

1. Lover balloons

Make 100-200 pieces. The balloons will be used for Valentine’s Day atmosphere decoration in stores and as gifts for shopping. (Store arranges by itself).

Cost: 0.155 yuan/set.

2. Membership card gift

Anyone who purchases Valentine’s Day series products (no limit on amount) will receive a membership card as a gift. (Time: month - day)

Pay attention to the registration of membership card information. 8. Publicity

In order to enhance the influence of the event, relevant publicity must be done to attract more customers to actively participate in the holiday promotion. Franchisees are free to choose local media. For example: evening newspapers, TV station subtitles, DM delivery, etc.

1. Promotional slogan

Colorful xxx jewelry

Bright colors, exquisite workmanship, and designs from South Korea. Will such ornaments become popular again during Valentine's Day? Come and take a look at these noble, cute and beautiful ornaments!

A unique Valentine's Day

What gift is unique and what gift can make a beautiful woman smile? For a cost-effective and decent gift, please see the baby accessories recommended by HAFACE...

9. Store layout

1. Prepare enough gifts to announce your love to the world through doorstep photo postings.

a. A handwritten poster with an art pen at the entrance of the store (including the specific content of the discount strategy);

b. A colorful banner: the content is "The right way to show love! The price reduction storm is justified" ;

c. Purchase or rent heart-shaped balloons for store decoration;

2. Hygiene inside and outside the counter and store: be tidy, and the door and window glass must be clean and spotless.

3. Here it is important to mention that service quality must be effectively improved.

10. Joint operation

Reach a cooperation agreement with a local flower shop to provide each other with goods to increase sales of both parties.

If you buy XXX yuan flowers, you will receive a free accessory or membership card provided by xxx;

If you purchase XXX yuan accessories at xxx, you will receive free flowers or a discount card provided by XXX flower shop .

Chinese Valentine's Day Event Planning Chapter 4

With the continuous development of society, in modern life, KTV has become a part of contemporary people's lives, especially urban men and women, who pay attention to high quality They like to relax themselves while singing karaoke, which has become a way for them to reduce stress. This type of people pay attention to the quality of life, and they have elements of romance and personality. This is the theme of KTV on Valentine's Day. The appeal point is to emphasize the romantic atmosphere created by KTV for them on Valentine's Day, but also to highlight their personality. Also, one of the important conditions for this group of people to choose KTV is the sound quality, which also needs to be promoted. In general, KTV should create a romantic, personalized and urban image on Valentine's Day to attract urban youth.

Event time: August 20th

Event location: xx mass-selling KTV

Event theme: Qianyi Qianxun

Event Creativity:

(1) Valentine's Day for couples: You can get discount coupons for couples and enjoy discounts on Valentine's Day. Couple discount coupons are designed as men's and women's coupons, which are valuable for collection, such as bookmark type. On Valentine's Day, a lover's room is specially set up. It can be that several groups of couples enter a large private room, or a couple enters a double room. On Valentine's Day, he gave a rose to his girlfriend for his boyfriend, chocolates for his girlfriend to her boyfriend, and gave out couple drinks and fruit platters for couples from KTV.

(2) Valentine’s Day for single nobles: You can also promote it through discount coupons and use KTV as a matchmaker to let them find the lover in their life and give gifts to the person they find. . Single aristocrats can enter the singles club specially set up for Valentine's Day, that is, the big KTV.

(3) In addition, some general private rooms should be properly prepared for a group of friends to sing. These private rooms are not decorated and are the same as usual.

Promotion of the event:

(1) Promote it in newspapers with a strong urban flavor such as Metropolis Daily, clearly describe the interests of consumers, divide it into two pages for singles and couples, and clearly indicate the interests of consumers. The address for receiving the coupons is published in the newspaper. From the time it is published to Valentine's Day, you can use the coupons in the newspaper to audition. All auditioners can receive a 20% discount on the sales of single discount coupons or couple discount coupons. If you do not come, Those who audition can also get discount cards by using coupons in newspapers on Valentine's Day. [If you spend over 150 (200) on the day, you can get a membership card, and you can enjoy 20% off in the future. You can also get a platinum (gold, silver) card according to the consumption situation on the day, and enjoy different discounts in the future. In addition, when gold, Silver card consumers can upgrade to platinum users after accumulating a certain number of points] This preferential condition will be made into a flyer on Valentine's Day and distributed to consumers who come to sing, and will not be written in the newspaper. Points cards must reflect the urban atmosphere of young people, their personality or dignity. You can also do a brief promotion on the bus hangtag, simply write the festival will be sung by you, etc. to promote Valentine's Day discounts, divided into two aspects: singles and couples.

(2) The store is mainly decorated with red candle-shaped lights. Each couple's private room is decorated with a rose-shaped real candle. The couples are surrounded by candle lights to create a romantic atmosphere.

In the lobby, the surrounding candle lights can be interspersed with five-color rose decorations, and candle lights can also be used on both sides of the corridor to make people feel that they are walking on the road to love; in a singles club, lights can be placed around them, Place real candle sailboats on each table.

Qixi Festival Event Planning Part 5

1. General Idea

Qixi Festival is the traditional Chinese Valentine’s Day. As Chinese people increasingly value China’s traditional culture, As a folk festival, coupled with the vigorous publicity and hype by businesses every year, Chinese Valentine's Day has become one of the festivals for couples. This promotion plan mainly proposes two large-scale promotion activities closely following the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various merchants and venues in the store to create a strong Valentine's Day consumption atmosphere.

In addition, since gold jewelry is one of the main products for Valentine's Day, it is recommended that the mall's annual "Autumn Diamond Jewelry Festival" for the wedding market be launched on the Chinese Valentine's Day to promote "Festival" and promote "Festival". Take advantage of the huge business opportunities of Valentine's Day to give the Diamond Jewelry Festival a good start.

2. Event time:

August 16 (Thursday) - August 19 (Sunday)

3. Store layout

In order to tie in with the Chinese Valentine's Day theme, it is recommended to erect a magpie bridge in the shared space of the shopping mall. According to the legend that the Cowherd and the Weaver Girl can be heard talking under the grapes, green plastic grape vines are used to decorate the main entrance doorposts into a grape trellis. The effect creates a rich traditional Chinese Valentine's Day atmosphere.

4. Event Planning

(1) Diamond Jewelry Festival

1. Theme

A century-old store, a century-old relationship—— 200*xx Diamond Jewelry Festival

[Explanation of the theme] The theme of this event is "A century-old store; a century-old marriage", focusing on the wedding market, with clear positioning, and the competitiveness of the gold jewelry store in xx shopping mall The advantage of brand reputation is highlighted, attracting target consumers with integrity and blessings.

2. Event Planning

The Diamond Jewelry Festival extends from August to the National Day Golden Week, which lasts for more than a month. During such a long period of time, promotional activities should be There are levels and stages. The Chinese Valentine's Day promotion period is the warm-up period for the Diamond Jewelry Festival activities, attracting consumers' attention to the Diamond Jewelry Festival activities and promoting further consumption.

The Diamond Jewelry Festival is romantically launched, with seven dazzling gifts to choose from

During the event, if you purchase a total of 3,000 yuan in diamond jewelry products, you can choose one of seven discounts.

77 yuan discount coupon for bedding, 77 yuan discount coupon for suits, 77 yuan discount coupon for shoes,

77 yuan discount coupon for women’s clothing, 10% off card for clothing accessories, 40% off card for Chinese clothing 20% off wedding photography card

3. Exhibition style creativity

Each jewelry brand launches several special promotion models for Valentine's Day, which can be expensive and expensive, or specially designed for Valentine's Day. The styles are displayed with creative combinations of dried flowers and covered with a transparent glass cover to highlight the classic styles from the many jewelry styles that dazzle consumers. The romantic and aesthetic effect is formed under the matching of flowers, which creates a strong impression on consumers. The irresistible temptation. Women are often compared to flowers, and the combination of flowers and jewelry implies the harmonious relationship between women and jewelry. The unique display method with appropriate lighting and background will surely attract consumers' attention and produce excellent promotional effects.

(2) Full event

1. Full theme event

(1) Event theme

Romantic Chinese Valentine's Day, lucky 77

——77 romantic gifts worth more than 100 yuan are available on a first-come, first-served basis

(2) Event planning

77 products are provided by in-store merchants as For gifts, an activity area will be set up in the *** sharing space on Saturdays and Sundays, and a large KT board will be made with the names and pictures of 77 gifts. According to convention, all products will be divided into department store clothing and gold electrical appliances. During the activity period Consumers whose cumulative consumption in a single category exceeds a certain amount can participate in the event and choose one of the 77 gifts. Those who meet the conditions first will have priority.

(3) Prizes

Each merchant in the store provides a physical gift with a price of no less than 100 yuan. If the product price is generally higher, you can use 100 yuan to offset it. Coupon form instead. Consumers will draw prizes on-site and receive prizes on-site.

(4) Promotional material preparation

①kt version design and production

②Activity rules description water sign

④Activity venue requirements Tables and chairs

2. Other promotions

(1) Buy a Valentine's Day gift and get a crosstalk couple package - during the event, purchase a Valentine's Day gift with a single ticket of 770 yuan or more. Crosstalk couple package.

(2) Romantic Magpie Bridge, conveying love - during the event, if you purchase a single ticket of designated categories of Valentine's Day gifts worth 770 yuan or more, you can enjoy free EMS express delivery within China, conveying romantic affection to lovers separated by two places. .

Chinese Valentine's Day Event Planning Chapter 6

1. Things to note for promotional activities

Promotional time limit; having a promotional time limit is a popular practice at present, such as the third time of promotion During the holiday consumption period of the day, the consumption time is limited to encourage consumption and meet the needs of promotion within a fixed time.

Quantification of promotions; specifying the quantity of products to be sold is also a common practice, but in promotional activities, this approach is not very good and can easily be eliminated by competition.

Promotional characteristics; If you have your own promotional characteristics, such as national characteristics, then you must clearly set up a distinctive banner in gifts, packaging, discounts, gifts, and offers, and carry out special promotions to the end to distinguish the Chinese Valentine's Day Unified pattern.

Promotional objectives; the requirement of promotional objectives is to stipulate promotion within a certain range to facilitate consumer choice. It is also a process of sorting out sales. Finding your own and choosing your own is the only promotion. Effect.

Promotional atmosphere: It is very important to control the atmosphere of promotion. Generally, in the middle of festivals, the atmosphere is relatively unified, represented by festiveness, but it can be different on different occasions or different products. It is necessary to Show an active promotional atmosphere, mainly showing the personality in the promotional atmosphere, such as emphasizing promotional methods but not product functions, emphasizing promotional gifts and light promotions, etc.

2. Promotional Tips

1. Make only theme logos for online stores

I think anyone who is a little careful will find that Baidu and Google use them during festivals or festivals. Special logos will be produced for major events. Even if your website is full of holiday features, it will attract more people's attention. So the first step is to design a Valentine's Day holiday logo like a big website.

2 , Create a Valentine's Day topic

Collect Valentine's Day-related articles on the Internet and identify them. The most important thing is to create more original articles yourself. When the content of your Valentine's Day topic is rich enough, original content If there are enough, it will definitely bring huge traffic. For example, Golden Abacus’ Yixi website also produced special topics during the Spring Festival, which achieved similar results and achieved good results.

3. Valentine’s Day image optimization

Baidu and Google, the two major search engines, both have large image searches, so you can put more exquisite and original Valentine’s images on the website. You can add watermarks to pictures, and your URL will be visible when they are reposted immediately.

4. Online store promotion

a. Clever use of custom expressions

This is a little trick for holiday online marketing. Custom expressions are made into gifs. Animated pictures, leave your own website name or URL, and also spread through instant messaging software such as QQ and MSN.

b. Greeting cards to express love

It is very interesting to send greeting cards to your users on Valentine's Day. It is very important to organize the content of the greeting card, including the title, signature, etc., and it is novel. The content can bring you unexpected results.

c. Valentine's Day prayer communication webpage

This is the most commonly used form in holiday online marketing, and it is also the fastest and most direct form. It should be noted that the webpage needs The effect of generating other people's names and blessings is very good. This web page can be spread through instant messaging software such as QQ and MSN.

5. Forum promotion is indispensable

The relatively well-known emotional communities in China include some comprehensive entertainment communities, such as Tieba, etc. Find the target group and make good theme posts. And it will definitely arouse the excitement of netizens and bring traffic.

3. Promotion Plan

Promotion Plan 1:

Price reduction. This is the most practical promotion plan that can attract buyers' attention. Of course, there are also techniques for reducing prices. First, we find a very popular product among our best-selling products. Of course, if it is suitable for couples, that would be even better. We can expand on pricing techniques like this.

1. If your single product sells for between 30 and 50 yuan, the price can be set to 13.14 yuan, which represents a lifetime, with a purchase limit of 2 copies per person. (My store currently uses this plan)

2. If the price of your single product is around 30 yuan, you can promote it as a couple's outfit, which is 52.0 yuan or 53.0 yuan for a couple's outfit, which means I love you, I miss you (note: 1 couple's outfit contains 2 single items), if you can buy some ribbons and pack them carefully when packaging your couple's outfit.

I believe that would be perfect.

3. If the price of your single product is in the 70-80 range. It can be set to cost 131.4 yuan for couples to package and express. It's also very popular.

4. If you spend more than 100 yuan, you can choose the 131.4 yuan plan

Promotional plan two:

Match with price reduction. It is also a very popular promotion plan at the moment.

For example, if you purchase more than 60 yuan, the price will be reduced to 52.0 yuan or 53.0 yuan

If you purchase more than 150 yuan, the price will be reduced to 131.4 yuan

Promotion plan three :

Mysterious gift. The gift must be novel and represent the feelings between lovers. The gift is 2, one for men and women. As for the mysterious gifts, sellers have to go to the small commodity wholesale market to find small gifts for couples.

You can also send plastic roses. If the buyer purchases a huge amount, you can send roses with gold-plated leaves that are very popular on Taobao, or acacia beans, magic beans, chocolate, etc.

Promotion plan four:

Valentine's Day gift

Packaging. This plan requires the seller to learn the packaging skills of the product, buy some ribbons and gift boxes to hardcover the product. After the hardcover is finished, the outside must be packed in 5 layers of cartons to avoid crushing your carefully packaged treasure on the road. With such exquisite packaging, it is very honorable for buyers to give it away after receiving it.