How much is the advertisement in the elevator?

There are two kinds of advertisements in the elevator.

Advertisements for household necessities in residential buildings

Various commercial advertisements in office buildings

First of all, we must make clear the characteristics and portraits of the people who take the elevator.

Second, it is necessary to do a good job of matching the elevator released specifically with the real person.

Thirdly, constantly optimize the area and choice of elevator delivery.

Fourth, the content and expression of the products you sell should be accurately designed and planned in combination with portraits.

Fifth, the specific delivery and implementation are combined with the budget.

Sixth, count the delivery effect, reach crowd, flow, attention and conversion rate.

Seventh, constantly optimize and summarize and improve according to statistical data.

Just to be clear, what's the purpose of your promotion?

Different positioning, different strategies, big brands to promote products, small enterprises to get customers. That is, brand and effect, the preferred effect of small enterprises. Of course, if marketing is in place, products and effects can be completely integrated.

advertising design

(1) Lock in consumer demand.

Many businesses have serious misunderstandings in marketing, and from their own point of view, they ignore the real needs of consumers.

Taking He Fei milk powder as an example, their initial advertising slogan was to emphasize the quality of milk source in Qiqihar, but the effect was not good.

As domestic milk powder, no matter how good the milk source is, consumers still only recognize Australia and New Zealand!

Simply expressing what you want to say and the unique value you think is meaningless to consumers.

Later, He Fei changed the advertising slogan-"He Fei milk powder is more suitable for China baby's physique". Poke consumers in one sentence and seize the market highland.

In the same way, it can also be proved that when the new store opens, consumers are indifferent compared with shouting "I am a delicious cake/senior suit/senior coach". Why don't you spend a little money and send a cake/shirt/experience class every day to connect you with consumers? First, attract tourists. If someone comes, there will be a play soon.

(2) Focused, concise and clear.

③ Ensure smooth contact with customers.

Some marketing foreplay is perfect, and finally the contact information is invalid. Either put a small program (it is difficult to identify when the signal is bad) or put a personal QR code (it seems to be irregular).

Poster design can be summed up in one sentence. It doesn't matter who you are, what matters is who the consumer thinks you are and whether it has anything to do with him.

④ Delivery area

Ant-spread real estate data screening system can tailor the delivery scheme according to your industry, location and needs, or you can visit the community in person. "How many households? Is there more tenants or more owners? The age distribution of the population? " Be aware of this.

⑤ Release time

Overall, the second half of the year is the peak consumption season.

Different industries have different marketing time, but the peak period is in the third and fourth quarters, such as education industry, winter and summer vacations and before school starts.

⑥ Delivery time

According to the concrete analysis of the above data, taking the education industry as an example, it is best to vigorously promote it from the summer vacation and continue to be popular in the second half of the year.

As for custom-made suits, autumn and winter are the key points. We just need to grasp the key time period and vigorously market (increase preferential treatment).

If it is a manicure, the consumption cycle is not clear, and the demand is relatively average all year round, then it is best to wear it for a long time.

I hope the above answers are useful to you.

Elevator advertising, as an advertising release scene that is inseparable from the community and work, needs advertising practitioners to understand the advantages of its advertising media. Combining the advantages of the media to find target customers is easier to match customers, so that we can develop and tap customer resources in a targeted manner.

Traditional elevator advertisements include plane photo advertisements, lcd advertising machine multimedia propaganda films that are played in cycles, and elevator projection advertisements that are popular in recent two years. Mini-projector and front projection film are pasted on the elevator door. When the elevator door is closed, the sensor triggers the projector to open and play advertisements, and when the elevator door is opened, the projector is closed. New media wisdom projection advertisements are everywhere.

Find out exactly where your customers are, elevator advertisements, office buildings or houses, and then choose the corresponding advertisers according to different target groups. If you want resources, it is recommended to talk about cooperation with the property. If you want to find buyers, cars, real estate, cosmetics and other fast-moving consumer goods, they have certain needs. Remember not to get the car dirty! Looking for a property to talk about cooperation directly, first of all, you should get the consent of the elevator property unit, and then promote it to find an elevator maintenance enterprise.