How to restore the flavor of the year and what activities should be planned?

In p>21, the temple fair in Beijing Changdian will aim at promoting traditional culture, enhancing its level and influence, and realizing functional subdivision. This year, the temple fair in Changdian mainly has the following seven highlights:

1. Innovative Changdian-expanding the new form of holding, with distinctive features

This year's temple fair in Changdian innovatively adopts the new form of expanding the holding, forming a pattern of "one place, one line, one garden", that is, starting from the east and west Liulichang Wencheng District, passing through Hufang Bridge-Hufang Road-Taiping Street and reaching Taotao.

relying on the historical and cultural gathering area of Liulichang, Wencheng District takes the theme of "enlightening the Millennium culture and interpreting the taste of Zhenwu" and gives full play to the resources and advantages of Liulichang's "scholar culture".

Taoranting Park in the folk-custom area presents the folk cultural features of the temple fair in Beijing Changdian with the theme of "a famous pavilion with an intangible flower", so that people can feel the original folk cultural atmosphere of Laochangdian.

The expansion of the temple fair in Changdian has broken through the limitations of the original venue, rooted in fertile soil of Xuanwu and relying on the cultural circle of Xuannan University. With the help of the advantages of "traditional style protection zone" in the "March 29th" space industry layout in Xuanwu District, we will create greater business opportunities in combination with the surrounding environment. Expanding the regional development concept of "modernization, internationalization and quality", creating a better life in the city and building a display platform for the functional core area of the capital, enriching the space and content of the temple fair in Changdian, realizing functional subdivision, enhancing the level and influence, and promoting the development of regional tourism economy.

second, the charming factory-"one place, one line, one garden" * * * makes the Spring Festival

In order to create the overall atmosphere of "one place, one line, one garden", we will hang books on both sides of the east and west Liulichang, South Xinhua Street, Hufang Road, Beiwei Road, Taiping Street North Exit to Taoranting Park. Wandering in the downtown area, immersed in the strong charm of Four Treasures of the Study and Hanmo; Wandering in the folk custom area, intoxicated in the joyful and lively festive atmosphere.

The unified decoration of Wencheng District is in harmony with various businesses, which sets off elegance and celebration and highlights the characteristics of Wencheng.

the environment of the folk area is decorated with festive red as the main color. The landscape outside the East Gate is "Happy New Year", with China ancient copper coins as the main element and China Taoist circles as the expression technique. The landscape of the North Gate, "Mulberry and Bamboo Blending and Friendship Blooming", puts large diabolo in a red Chinese knot, which is novel and unique. The south gate landscape "good weather" combines red windmill, red lantern, red gate and hydrangea with national characteristics to welcome guests from all over the world.

A smooth brush stroke poured out, and the LOGO of the temple fair in Changdian was drawn, which will be used as a permanent logo. Inclusive of China cultural elements, the traditional seal is integrated into the brush strokes, and the elegant atmosphere comes to the nose. The traditional windmill, diabolo and candied haws are looming, and the folk flavor is explosive, which fully reflects the characteristics of the factory-Dian temple fair.

in order to make the visitors fully feel the enthusiasm, joy and peace of the factory temple fair, we first introduced the mascots "Huanhuan" and "Xixi" to send you the blessings of the factory temple fair. Holding windmills and sugar-coated haws, the "Huanhuan" and "Xi Xi" are dressed in new clothes and full of smiles, welcoming visitors from all directions. These two naive, clever and cute little guys take liveliness and strong affinity as the design concept and tiger hat as the design element. They will also incarnate as lucky boys, set off all kinds of Sugar-Coated Berry around them, greet tourists at the north gate of the folk custom area, and bring blessings that everything is satisfactory and the tiger is alive. In order to let more friends who love the temple fair in Changdian come on an impulse and return home satisfied, the mascots "Huanhuan" and "Xixi" will be issued in limited quantities for everyone to cherish, and it is also a souvenir and memory of the temple fair in Changdian.

third, the elegant factory-merchants in Wencheng District join hands to highlight the elegant cultural atmosphere

The Liulichang in Wencheng District will highlight the cultural characteristics of the Changdian Temple Fair and the elegant charm of the Liulichang culture. As the origin of Beijing Changdian Temple Fair, the opening ceremony was held in front of China Bookstore in Wencheng District, and the masses were invited to attend. In order to highlight the elegant cultural taste of Liulichang, we have carefully designed the stage background of the opening ceremony, showing the long history and profound culture of the Dianchang Temple Fair with ink and wash landscape paintings, and showing the old scene of Liulichang with painting axes, connecting the preceding with the following and recording the long years; It has a long history and continues its splendid civilization. During the 4-minute opening ceremony, there will be wonderful programs such as Xu Shui Lion and Shangxinbao stilts, which show the thriving weather and the vitality of tigers. The characteristic activities of various businesses in Wencheng District also started.

during the temple fair, the businesses of the Liulichang in Wencheng District are open as usual, and the activities carefully planned by famous shops such as Rong Baozhai, Guan Gong Painting Hall, Cuiwenge, Ruguzhai, Zisha Art Museum and Bo Gu Zhai are colorful. China Bookstore held a book exhibition of "Traditional Culture, Welcome the Year of the Tiger" from the first day to the fifth day; Yidege Art Museum held a 145-year Tibetan painting exhibition for five consecutive days from 9: a.m. to 5: p.m. from the first day of junior high school; Yanjing painting and calligraphy club has professional painters to paint people for free; Jiguge held an exhibition of cultural relics replicas for sale; Qingmi Pavilion held the activity of "painting tigers on the scene of rice paper and porcelain"; There are also famous art exhibitions such as Hongbaotang Wang Jiancheng, the open visit experience of Dai Yuexuan's "Pen Workshop", the famous pen meeting of Confucius Painting Hall, and the production of mud tiger, rooster and rabbit in Linguang Pavilion.

1 Jade and embroidery have elegant cultural taste. Based on the purpose of doing practical things for the masses, combined with the current collection boom, in order to satisfy the people's interest in antique calligraphy and painting, Wencheng District will hold a "Visit the big factories and experience the calligraphy and painting"; Free treasure-picking, happy to go home "treasure-picking activity, invited experts such as Jiang Wenguang, an expert from Beijing Cultural Relics Appraisal Center, and Wen Guihua, the chairman of Beijing Hanhai Auction Co., Ltd., to treasure-picking for the masses free of charge, providing an opportunity for exchange and learning, attracting more collectors to enter the Liulichang, helping everyone to fake the truth, improve their cultural accomplishment and feel the profound heritage of the Liulichang in Wencheng District as an ancient cultural street. On the third day of the New Year's Day (February 16th), the treasure-hunting activities were held at 9: 3-11: 3 am and 14: -16: 3 pm in the auction hall of Haiwang Village, China Bookstore, to identify paintings, bronzes, jewelry, jade, embroidery, ancient books, rubbings, maps, porcelain and other collections. Jianbao activity registration telephone number: 62148888.

fourth, the factory of folk customs-show exquisite craftsmanship and gather intangible cultural performances.

As a national intangible cultural heritage protection project, Beijing Changdian Temple Fair will provide a display platform for the inheritors of intangible cultural handicrafts and fully display the intangible cultural handicrafts. The East Gate of Taoranting in the folk-custom area is equipped with an intangible exhibition area, which provides 9 intangible exhibition booths, focusing on 11 items such as medicinal incense ornaments, clay sculptures, diabolo, shadow play, Beijing brick carving, craft masks, jigsaw puzzle, walnut Lu, art palace lanterns, colored glasses and dough figurines, so that the general public can experience the fun of traditional skills more intuitively and feel the charm of traditional culture.

In order to satisfy the public, the folk custom area also gathers cultural performances of national, municipal and district intangible cultural heritage protection projects. In the central stage of the folk custom area, 1 programs, such as the "Fu's Bao San" Art Troupe's Zhongfan and wrestling performances, the Xueming Art Troupe's live donkey, double spring and Tianqiao Mupai tricks, will be staged in turn; Eight programs in the thirteen steps of the drums and drums, which have been lost for a hundred years, will also reappear at the Changdian Temple Fair, and 13 outstanding teams will be invited to perform "Xu Shui Lions", "All Friends Unite in the Friendship Festival", "All Friends Join in the Fun Car Club", "Opening the Road in the Top", "Walking on the stilts in Shangxinbao", "All Friends Join in the Fun Road Meeting" and "Opening the Road in the West".

5. The factory of the common people-reflecting everyone's participation and striving to be the star of Kyoto Taoran

In addition to the traditional folk performances and handicrafts, this year's factory temple fair will organize the art exhibition of Kyoto Taoran Star, which not only meets the growing cultural needs of the masses, but also provides a platform for the masses to display their talents and entertain themselves. In 21, as the year of mass culture, Changdian Temple Fair will take this opportunity to close the distance with the masses and attract their extensive participation. Eleven resident art groups in Taoranting Park will present their favorite programs from 14: 3 to 15: 3 every day from the first day to the fifth day. The Red Sun Choir and Elaeagnus angustifolia Flower Art Troupe, which are familiar to the masses, will bring wonderful programs. Taiji sword, flower stick, and Chinese let the masses enjoy themselves by playing gymnastics and instrumental music; There are also enthusiastic and lively Xinjiang dances, beautiful fan dances, energetic street dances and other performances to immerse the masses in a joyful atmosphere.

sixth, the factory of public welfare-volunteers form a beautiful landscape, and the charity sale is full of deep feelings.

In order to facilitate tourists to participate in the temple fair, the Changdian Temple Fair also recruited volunteers to provide help to tourists from south to north. At that time, the volunteer logo "Blue Cube" will be unveiled in Taoranting, a folk area, where volunteers will provide language translation, information consultation, medical assistance and convenience services. At present, 4 volunteers have been recruited to participate in the temple fair in Changdian, and training will be organized soon.

in order to help the special groups in the area, with the strong support of Xuanwu District Committee, District Government and Communist Youth League Committee, and with the cooperation of Kyoto Company's subordinate units, with the theme of caring for the special groups, paying attention to the disadvantaged groups and giving a piece of love, the "Charity Sale of Factory Dian Temple Fair" was organized in the North Gate Square of Taoranting Park from the first to the fifth day. I hope more caring people from all walks of life and enterprises and institutions will participate in it, provide charity goods, * * * offer love together, and help special groups with difficulties to ignite their hopes and passions for life and feel the warmth of society. At present, it has collected materials for charity sale, such as cinema year cards, shadow play decorations, Peking Opera facial makeup toothpicks, calligraphy and painting, stationery, Peking Opera CDs, ornaments, plush toys, gloves and so on.

seven, the quality of the factory-improve the taste, enrich the varieties of new year goods.

after the functional subdivision of this temple fair, we will take the introduction of famous brands as the goal, improve the taste as the purpose, highlight the word "stroll" in the temple fair, and meet the people's demand for high-quality temple fairs. Gather new and complete new year's goods, traditional snacks and foreign food, so that the people can return home with a mouthful of fragrance and satisfaction with the new year's goods; Gather a wealth of entertainment projects, so that tourists can taste childlike innocence and pursue beautiful childhood memories. There are not only fashionable clothing accessories, but also folk spring festival couplets and lanterns; Featured kebabs, traditional tea soup, and snowballing are fragrant. Fun entertainment projects make friends and children happy for the New Year, so that people who visit temple fairs can get their own places and feel traditional classics and modern fashion.

As a rare temple fair in Beijing, which can experience elegance and folk customs, the Changdian Temple Fair will continue to lead the people in Beijing to pursue and yearn for the old Changdian. In order to make people feel at ease and be practical, we have made careful arrangements and formulated strict measures in terms of security, realizing seamless management, linkage management of various functional departments and emergency management to ensure safety.

Beijing Changdian Temple Fair is a window to inherit Xuannan culture. The expansion of Beijing Changdian Temple Fair in 21 was a brand-new upgrade under the background of great cultural development and prosperity. It is a brand-new attempt under the cultural inheritance and innovation development; It is a historic opportunity to carry forward tradition and embody fashion. With everyone's support and help, we have the ability and confidence to run a "safe, peaceful and fashionable" temple fair and offer a rich and unique annual feast for the people of Beijing.