There are many reasons for choosing a family car. Comfortable and comfortable will let you know what a "good life" is.

Family cars within 65,438 438+ 10/00000 used to be the main cars of independent brands, but with the continuous improvement of people's living standards, more and more people began to buy second cars and third cars. Independent brands began to increase the launch of SUV models. Times have changed. Nowadays, as consumers' car consumption tends to be rational, many young people begin to return to their roots when buying their first family car. Therefore, in recent years, the family car market within 65,438+10,000 yuan has begun to pick up again. Changan Yida came into people's sight at this time.

On March 18, Chang Anyida was officially launched, and the new car * * * launched three models with a price range of 8.79- 107900 yuan. This cost-effective family car painted a picture of a better life for consumers at the listing conference. Look at its name and know its meaning. What Changan Yida wants to express is that the core product strength is comfort.

The first step towards a better life: saving

Today, with the increasing popularity of new energy vehicles, pure electric, plug-in hybrid and weak hybrid vehicles are becoming more and more popular, and the sales growth rate is also very fast. However, even after various price reduction subsidies in early March, the price of new energy vehicles is still higher than that of traditional fuel vehicles. The reason why traditional fuel vehicles are not as "popular" as before is mainly due to fuel consumption. Well, since we want to enter a better life, saving money is of course the first thing to do. The price of the car should not be too high, and the fuel consumption should be lower.

Changan Yida is grasping the needs of this part of users. Although it is not a new energy vehicle, it is equipped with a new generation NE 1.5T high-pressure direct injection engine of Blue Whale, and adopts Miller cycle and 350Bar in-cylinder direct injection technology, which makes the comprehensive transmission efficiency of the vehicle as high as 96%. With Blue Whale's new generation of 7-speed wet dual clutch intelligent pre-downshift technology, this car has achieved a comprehensive fuel consumption of only 5.99 liters per 100 kilometers under the premise of ensuring sufficient power transmission. Although there is no hybrid vehicle to save fuel, it has attracted the fuel consumption performance of weak hybrid vehicles in Japan, such as Corolla and Lei Ling.

Moreover, in order to save money for users to maintain their cars, Changan Automobile also launched the "Four Gifts for Good Life" for Yida, including 588 yuan for three years or six basic maintenance (including the first insurance)+competing products. Basic traffic is free for life, and OTA upgrade is free for life. Let users save money from buying a car to using a car.

The first step towards a better life: wisdom

When Chang Anyida first started, I commented that the shape of this car is completely different from that of a family car. It adopts many UNI-V borderless design elements, angular body shape and hidden door handle, which makes this car more popular with young people. But today's young people pay more attention to smart configuration than just appearance.

In terms of automatic assisted driving configuration, Yida is equipped with DMS, IMS, IACC integrated adaptive cruise and 540 high-definition panoramic image. Combined with the actual car scene, the level of automatic assisted driving of the whole vehicle has jumped comprehensively. Moreover, Yida, as the first production car with "ERNIE Bot" in China, took the lead in applying Baidu's leading AI technology achievements to production cars. Through voice and gestures, you can control the car to take pictures at will and record the happy time in the car for users anytime and anywhere. Negative ion air purification creates a healthy travel space for family members. Let you enjoy the happiness of a better life.

Written at the end: As we all know, at the beginning of March this year, major car companies across the country experienced a round of price reshuffle. Under the joint subsidy of the government and enterprises, the car prices of many joint venture brands have dropped to the lowest point in history. In this case, Changan Automobile seems to have made great efforts in vehicle positioning, rather than over-advertising. Changan Yida is such a product to position young family consumers. The price of conscience and good configuration attracted enough attention for Changan Automobile before this year's Shanghai Auto Show.

This article comes from Zhong Shi Automobile, the author of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.