China Auto Market under the Epidemic Situation (II): Stimulating policies or accelerating the resumption of production of auto companies beyond expectations.

A few days ago, various localities introduced a number of measures to prevent epidemic production and ensure that production and operation are on the right track.

At the same time, many regions and departments have repeatedly pointed out that it is necessary to actively stabilize traditional mass consumption such as automobiles, encourage areas where automobile purchases are restricted to appropriately increase the number of automobile license plates, and drive the consumption of automobiles and related products.

Foshan City, Guangdong Province became the first region to stimulate automobile consumption. On February 16, Foshan City, Guangdong Province issued "Several Measures for Promoting Automobile Market Consumption Upgrade in Foshan City (Trial)", which was implemented on March 1 6, becoming the first region in China to promote automobile consumption. The core contents of the specific stimulus policy are as follows: Foshan license plate owners buy new cars with old car sales invoices or car scrapping cancellation certificates, and each car is given a subsidy of 3,000 yuan; For the same consumer, one-time purchase of five or more large, medium and heavy passenger and truck vehicles (the unit price of vehicles is not less than 500,000 yuan), and each vehicle will be subsidized by 5,000 yuan; Consumers will get a subsidy of 2000 yuan for every new car they buy.

The China Automobile Association pointed out that the automobile industry is an important pillar industry of the national economy and plays an important role in promoting economic growth, promoting social employment and improving people's livelihood and well-being. Therefore, the change of the automobile market is not only the concern of the automobile industry, but also the focus of the state and government. The China Automobile Association predicts that this year's auto industry stimulus policy is expected to be further overweight, or it will be launched around four points: encouraging old cars to be scrapped and updated, especially those with emission standards of Grade III and below; Encourage the consumption of new energy vehicles; Encourage the consumption of high-tech automobile products: low energy consumption, low emissions, intelligent networked models, etc. ; Increase subsidies for specific groups such as medical workers and soldiers.

From the market point of view, existing enterprises have quickly followed up. In order to thank the medical staff for their hard work during the epidemic, Xpeng Automobile will launch a special car purchase policy for medical staff in Tucki G3 from now until March 3 1, with a discount of 80-50,000 yuan. This policy is another measure after Xpeng donated 3 million yuan of medical materials to medical institutions such as Wuhan.

Many auto experts also predicted that with the epidemic situation and policy stimulus, this year's auto industry will also usher in a series of changes, such as optimization of car purchase process, diversification of car purchase methods, full-speed popularization of auto finance, and new direction of auto research and development. For example, the online direct selling and online sales mode, the test drive mode of sending cars to your door, and the delivery mode of "express delivery" will have a great impact on the current automobile industry.

In addition, many cars developed on the market are equipped with air purification systems, such as Tesla's "biochemical defense mode", but although these systems can resist most bacterial dust, they cannot filter viruses. In the future, car companies will continue to increase their research and development efforts in health technology, including anti-virus air filtration technology. For example, Geely Automobile took the lead, and the industry's first "CN95 high-efficiency composite air conditioning filter" has been successfully trial-produced. The first batch of trial-produced filter elements have been sent to Wuhan, Taizhou, Guiyang, Xi 'an and other places, and will be first assembled on 158 Cargill "epidemic prevention vehicle".

Under the external cause of policy support and the internal cause of accelerating transformation, automobile enterprises are accelerating the pace of returning to work and production. At present, many car companies have also accelerated the pace of returning to work and production. According to the statistics of China Automobile Association, 59 bases have started to resume work since February 10, accounting for 32.2%. On February 17, another batch of car companies resumed work, and Guangzhou Automobile Group announced its production lines in Guangzhou-Guangzhou Automobile Chuanqi, Guangzhou Automobile New Energy, Guangzhou Automobile Honda, Guangzhou Automobile Toyota and Guangzhou Automobile Fick. Officially resume production. BMW Brilliance, FAW-Volkswagen, FAW Toyota and BYD also started production. Starting next week, a number of enterprises such as Chery Jaguar Land Rover have officially resumed work.

In order to eliminate employees' worries about resuming production and ensure the safety of the working environment of the production line, the enterprise has also made full consideration. For example, GAC Toyota has introduced a number of defensive measures. In addition to ensuring the safety and health of employees, measures such as temperature measurement, disinfection and sterilization, and online work have been implemented. In terms of specific production arrangements, GAC Toyota will resume production in stages to meet customers' demand for star models such as Camry and Highlander, as well as popular first-time models such as Lei Ling and Zhixuan X.

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The purpose of resuming work and production is to stabilize employment and protect the economy. As the central and local governments have successively issued a series of monetary and fiscal policies to restore the economy, stabilize market expectations and support the development of small and medium-sized enterprises, and the COVID-19 epidemic is expected to be effectively prevented and controlled as soon as possible, we firmly believe that the epidemic will have a short-term impact on the economy and will not change the long-term stable development trend, and the fundamentals of China's economic growth will be maintained, which is extremely important for the development of the automobile industry.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.