Reasons for poor performance of Guilin Bank

On February 29th, the official WeChat account of Guilin Bank 65438 released information, showing that the bank's assets have exceeded 400 billion yuan a few days ago, becoming the first local corporate financial institution in Guangxi with assets exceeding 400 billion yuan.

According to public data, by the end of 2020, the assets of Guilin Bank will be 350.209 billion yuan. In just 1 year, as a city commercial bank rooted in Guilin, Guilin Bank not only withstood the impact of the COVID-19 epidemic, but also achieved an increase in asset size of 50 billion yuan. What kind of story is hidden behind high-quality development?

Take root in Guilin's second venture and realize capital increase and profit increase

Entering the headquarters of Guilin Bank in Lingui District, you can feel a strong "national" flavor as soon as you enter the hall. A huge promotion map of rural revitalization strategy, with many bright spots constantly jumping, all LED display screens are playing videos or related information related to rural revitalization.

From 20 19, Guilin Bank took the lead in building a four-level service network of "city-county-township-village" and established a rural revitalization network unique to its peers and integrated with urban and rural areas. In 2020, it took the lead in proposing to be a "bank serving rural revitalization", which opened the grand journey of the second venture of the whole bank.

"Guilin Bank is a bank in Guilin. Our roots are in Guilin, our hearts are in Guilin and our souls are in Guilin. " According to the relevant person in charge of the bank, serving rural revitalization is the top priority of the bank's strategy. On the one hand, it is to actively implement the requirements of the national rural revitalization strategy deployment, but also out of love for Guilin. "Guilin is a big agricultural city, but how to make Guilin a strong agricultural city in Guangxi? It is necessary to consolidate and expand the achievements of poverty alleviation, effectively link up with rural revitalization, make overall plans to promote rural planning, industrial development, infrastructure and public service construction, and strive to embark on a road of rural revitalization with Guilin characteristics. As the' ballast stone' of Guilin's economy, Guilin Bank should make a difference and take responsibility. "

Guilin Bank, which embarked on the road of serving rural revitalization, started the banking business that is least like a bank. Brought the "bank" into the farmers' homes, and the farmers themselves were "bankers". After training and equipment, sitting at home can not only handle the basic financial business of the village, but also pay the water and electricity bills, social security and telephone bills. By supporting small and micro sub-branches in towns and villages, live e-commerce and other platform services, financial services cover the whole chain of rural industries from production to sales.

The Sixth Congress of Guilin City, China held this year proposed that we should focus on industrial revitalization and rural revitalization, strengthen innovation support, and promote the comprehensive upgrading of tourism, cities and infrastructure.

Following the pace, Guilin Bank further intensified its efforts to serve rural revitalization and accelerated the replication and promotion of the "Guilin Model" serving rural revitalization in the whole region.

Up to now, Guilin Bank's rural service points have covered 56 counties, more than 600 townships and more than 6,000 administrative villages in Guangxi, with a rural population of more than 20 million. On average, there is a rural service point of Guilin Bank in every three administrative villages. Relying on rural service points, through the online network platform, the upward model of "banks+merchants+farmers" for agricultural products is constructed. In 20021year, * * * supported agricultural enterprises 185, helping the sales of agricultural products to reach 23 billion yuan.

Under the guidance of the correct strategy of serving rural revitalization, the overall self-development of Guilin Bank has also ushered in a gorgeous butterfly change. According to the data provided by the bank, in 20021year, the bank achieved a double harvest in asset scale and profit. Up to now, the assets of Guilin Bank have exceeded 400 billion yuan, the operating income has reached 8.25 billion yuan, up by 18.9% year-on-year, and the total profit has reached 133 billion yuan, up by 2 1.2% year-on-year.