What is smart tourism? How to realize smart tourism in scenic spots?

Smart tourism refers to the use of a new generation of information network technology and equipment to timely, comprehensively and accurately perceive and utilize all kinds of tourism information, realize the intelligence of tourism services, tourism management, tourism marketing and tourism experience, and promote the transformation and upgrading of tourism formats to integration and integration.

At present, the intelligent construction of scenic spots mostly adopts the construction system of "two centers and six platforms" to realize intelligent tourism (the scenic spots choose the applicable system according to the actual needs).

The "two centers" are cultural tourism big data centers, industrial monitoring and emergency command centers, and the "six platforms" refer to mobile management platforms, smart scenic spot management platforms, smart cultural tourism service platforms, smart cultural tourism marketing platforms, smart scenic spot e-commerce service platforms and smart cultural tourism industry promotion platforms. Some scenic spots will also add smart application devices to enhance the tourist experience, such as VR and smart wearable devices.

Relying on the digital map of global cultural tourism, Lv Wen Big Data Center provides detailed global cultural tourism resource data, industrial operation data, real-time monitoring video of scenic spots, multi-dimensional portraits of tourists and other information for scenic spots, and connects with the "National Smart Tourism Public Service Platform" to obtain timely tourist evaluation, traffic conditions and real-time complaint information in Baoding scenic spot and surrounding areas, which can improve the intelligent supervision ability and digital decision-making ability of scenic spots.

The industrial monitoring and emergency command center can see all the conditions of the scenic spot through the digital map of the scenic spot, and integrate the functions of data, monitoring, control, maintenance and management to realize real-time control and management of the whole scenic spot. On the map, the business information related to the community, such as grid, environment, ecology, facilities, population, departments, etc., is displayed in a centralized way to realize business collaboration; It is also connected with the construction command center. When an emergency occurs, the emergency command and dispatch system forms the final disposal plan of the emergency according to the relevant plans and knowledge base, organizes relevant personnel and materials, cooperates with relevant departments according to the emergency disposal power and emergency resource allocation provided by the platform, coordinates the rapid deployment and implementation of all units, and actively carries out emergency treatment and related disposal work.

The mobile management platform allows leaders to grasp the tourism dynamics through mobile phones. And through the data analysis results, immediately make the next work plan.

The intelligent scenic spot management platform integrates the monitoring and management of scenic spot data, and can analyze passenger flow data, tourists' portraits, public opinion monitoring of the whole network and so on in real time.

The intelligent tourism service platform provides electronic self-help tour guides and one-stop service assistance for tourists, and realizes one-click complaint/complaint handling and feedback to meet the demand of tourists for "one mobile phone to visit scenic spots".

The smart tourism marketing platform builds an all-media marketing matrix by setting up official website, WeChat official account, Easy Tour (APP/ applet), Tik Tok, Weibo and other media accounts, and provides all possible travel information for tourists before, during and after traveling. Meet the needs of tourists and display the image of tourist destinations, and provide comprehensive and accurate information services such as scenic spots, tourism information, government announcements, scenic spots, travel notes, activities and special scenic spots.

The e-commerce platform of smart scenic spots realizes the inquiry and purchase of tickets, packages, hotels, special ropeway tickets, transportation, goods, lines and other products through the overall architecture of SaaS.

The intelligent cultural tourism industry promotion platform analyzes the development of local or surrounding cultural tourism industry, builds an investment and financing platform, and further promotes the development of cultural tourism industry.