Activity Plan of China Valentine's Day Supermarket

In order to ensure the effective development of the activity, we need to make an activity plan in advance, which is a business plan that defines the time, place, purpose, expected effect, budget and method of the activity. How should the activity plan be made? The following is a model essay (6 selected articles) about the activity plan of Tanabata supermarket that I compiled for you. I hope it helps you.

The activity plan of Tanabata Supermarket 1 Promotion theme: Love is xx, and love spreads to thousands of households.

Promotion content: Tanabata is a traditional Valentine's Day in China, because China people cherish the tradition of China more and more.

Cultural and folk festivals, coupled with the annual publicity and hype of merchants, Valentine's Day on Qixi has become one of the festivals that couples must pass. Mainly close to the "Chinese Valentine's Day" theme of the promotion program, with the store promotion activities, to create a strong Valentine's Day consumption atmosphere.

Promotional activities:

(A) Romantic Tanabata Lucky 77

On August 23-24, customers who have made a single purchase in 77 yuan in the supermarket on the first floor can participate in the Valentine's Day lucky draw with the single receipt of the day. These awards are:

First prize: a set of lovers' clothes (1 set)

Second prize: a box of chocolates (5 boxes)

Third prize: a bag of soul mates (20 packs)

Participation Award: Voucher receives balloons 1 piece (1000), which can be accumulated for up to 3 times.

Cost: a set of couples 100 yuan, 5 boxes of chocolates, x40 yuan =200 yuan soul mate, 20 bags of balloons x5 yuan = 100 yuan, x20 yuan =200 yuan 10 yuan Total: 600 yuan.

Number of products in the poster: front and back of the poster (first floor store)

Header: Theme+Activity

Fresh 20 sku grain and oil blending 10 sku special edition 7 sku snack food 8 sku daily chemical 8 sku home 8 sku home textile 8 sku+ promotions.

The product options of each department should be selected according to the above promotion scheme. The price of individual sensitive products should be low to attract tourists. If there is a product with no theme, the poster will not be published.

Poster production time requirements: (electronic version) 13 photos-14 draft-15 typesetting-16 draft proofreading-17 draft finalized in the afternoon -20 nights after the finished product arrives at the store, 2 1-22 release -23

The activity plan of Tanabata Supermarket 2 Tanabata is the traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, coupled with the annual publicity and hype of merchants, Qixi Valentine's Day has become one of the festivals that couples must pass. My promotion plan is mainly based on the theme of "Chinese Valentine's Day", in order to cooperate with the promotion activities of various merchants and stores in the store and create a strong Valentine's Day consumption atmosphere.

(a): the theme of the event

Soul mate, romantic tanabata

(2): Activity time

That is, 20xx from August 22nd to August 24th.

(3): Location

Snack area

(D): activity method

1. Anyone who buys chocolates in our store during the event and fills 77 yuan can exchange the shopping receipt for a rose in the event gift.

2. Anyone who shopped all over 520 yuan in our store during the activity can take part in the Valentine's Day lucky draw at 9:00- 12:00 with the shopping receipt.

These awards are:

First prize: a set of lovers.

Second prize: a box of golden chocolates.

Third prize: soul mate smokes a bag of paper.

Participation Award: One heart-shaped balloon.

Note: An invoice can only participate in one activity and cannot be reused. The receipt is valid only when you participate in the activity.

(e): commodity plan

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

(6) Publicity

In order to strengthen the influence of the event, we should do a good job in publicity to attract more customers to actively participate in holiday promotion, and choose the most suitable media according to the amount of visible funds. For example:

1. Flyer 2. Posters, colorful flags, balloons, electronic scrolling subtitles 3. In-store broadcast.

(7): Shop layout

1. Out-of-store activities, such as posters and flags;

2. The atmosphere layout in the store, such as the production of pop advertisements. In line with the theme of Chinese Valentine's Day, the * * * enjoyment space in the store has been set up with a magpie bridge. According to the legend that cowherd and weaver girl can be heard under the grapes, the main entrance post is decorated with green plastic vines to form a grape stand, creating a rich atmosphere of traditional Valentine's Day in China.

(viii) Special planning activities

In order to make the store have a stronger festive atmosphere, our store also held other interesting activities on Valentine's Day during the event, such as:

1. The test of lovers' tacit understanding;

2. "Truth test" or "Speak out if you dare to love you", challenge your courage and make a vow of love;

3. Set up a display board at the door to collect sweet photos of couples, or take photos of couples for free under the magpie bridge.

The activity plan of Tanabata Supermarket 3 Tanabata is the traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, coupled with the annual publicity and hype of merchants, Qixi Valentine's Day has become one of the festivals that couples must pass. My promotion plan is mainly based on the theme of "Chinese Valentine's Day", in order to cooperate with the promotion activities of various businesses and stores in the store and create a strong Valentine's Day consumption atmosphere.

(a): the theme of the event

Soul mate, romantic tanabata

(2): Activity time

That is, 20xx from August 22nd to August 24th.

(3): Location

Snack area

(D): activity method

1. Anyone who buys chocolate in our store during the event and fills it with 77 yuan can exchange the shopping receipt for a rose in the event gift.

2. Anyone who shopped all over 520 yuan in our store during the activity can take part in the Valentine's Day lucky draw at 9:00- 12:00 with the shopping receipt.

These awards are:

First prize: a set of lovers.

Second prize: a box of golden chocolates.

Third prize: soul mate smokes a bag of paper.

Participation Award: One heart-shaped balloon.

Note: An invoice can only participate in one activity and cannot be reused. The receipt is valid only when you participate in the activity.

(e): commodity plan

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

(6) Publicity

In order to strengthen the influence of the event, we should do a good job in publicity to attract more customers to actively participate in holiday promotion, and choose the most suitable media according to the amount of visible funds. For example:

1, leaflet

2, posters, flags, balloons, electronic scrolling subtitles

3. In-store broadcasting

(7): Shop layout

1, activities outside the store, such as posters, flags, etc. ;

2. The atmosphere layout in the store, such as the production of pop advertisements. In line with the theme of Chinese Valentine's Day, the * * * enjoyment space in the store has been set up with a magpie bridge. According to the legend that cowherd and weaver girl can be heard under the grapes, the main entrance post is decorated with green plastic vines to form a grape stand, creating a rich atmosphere of traditional Valentine's Day in China.

(viii) Special planning activities

In order to make the store have a stronger festive atmosphere, our store also held other interesting activities on Valentine's Day during the event, such as:

1, lovers' tacit understanding test;

2. "Truth test" or "Speak out if you dare to love you", challenge your courage and make a vow of love;

3. Set up a display board at the door to collect sweet photos of couples, or take photos of couples for free under the magpie bridge.

Activity Plan of Tanabata Supermarket 4 I. Promotion Purpose

Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

August 16-August 20

Third, publicize the agenda.

August 65438 +05-August 20

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.

Each store should do a good job in the creative display of goods, highlight the key display of goods, and ensure the highest sales of holiday goods.

When the teacher comes to the shopping mall, he can get a special greeting card specially made for the teacher on Kite Land Avenue, and he can also get a gift (umbrella, sun hat or a gift with higher value) with the teacher card.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: August1June-August 20th.

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with a fine art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

1 lover balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February10—February 14)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.

1, advertising slogan

Xxx jewelry with color jump

Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE. ...

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";

Activity requirements: The class organizes cultural activities for teachers and students to celebrate Teachers' Day, and teachers and class teachers must be present. Each class will report the simple activity plan to the level department before September 6.

C. purchase or lease heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy xxx yuan of flowers and give XXX a piece of jewelry or a membership card;

Buy xxx yuan jewelry in XXX and give flowers or discount cards provided by XXX flower shop.

Kongming lanterns, also known as sky lanterns, blessing lanterns or safety lanterns, are written on Kongming lanterns after wonderful performances. Let's watch a bright moon hanging in the night sky, light it and fly it together in the moonlight. Push the program to a climax.

Take the class as a unit, you can take part in the exhibition in the form of songs, dances, dramas, ghost stories (with auxiliary equipment to enhance the effect), magic, runway shows and so on. There are no more than 3 performances in each class, and the programs are pre-selected and scored before carnival night. After the program scoring table is attached, the program schedule will be determined at the final party in the pre-selection.

Five purposes of Tanabata supermarket activity plan: to shape the humanized style of the supermarket, remind customers of 77 festivals and stimulate customers' on-site consumption.

Theme of the event: domestic love, romantic Tanabata (popular theme poster in the store)

Time: 8. 18——8.20

Activity plan

First, the wonderful release of the Qixi Valentine's Day Award

During the scheduled activities, you can buy convertible gifts at Piaoliang Boutique Plaza on the first floor, and the amount is as follows (except for Food Street and Special Piao).

Send a sweet Valentine's Day card to 77 yuan.

Send a warm cake over 277 yuan

Send your lover a hot sticker T-shirt over 577 yuan.

Gifts are subject to the on-site physical objects. When giving a gift, it will be replaced with an equivalent gift. The company reserves the right to interpret this activity, which is valid on the same day and cannot be exchanged every other day.

2. Sweet DIY 8/ 17—8/20

Customers with warm cake coupons can get a fresh milk cake on the second floor and write a romantic declaration.

Third, romantic homing pigeons.

Couples who arrive at the store at 8/20 will get a bright homing pigeon rose to show your tenderness.

Fourth, the special intimate service of Tanabata

Flower ordering and delivery service: during the event, flower merchants will accept customer orders, send flowers on your behalf, and convey the affection of fire on your behalf.

Free gift packaging: during the event, customers who need gift packaging can go to the 1F service desk with the shopping receipt for free packaging.

Five, meet the night of love

On the evening of August 25th and 26th, the radio host will spend a romantic night with you.

8/25 Red Parrot Restaurant and Bar are very lively, and live bands play melodious music to spend a happy and romantic evening with you.

Sixth, the romantic declaration message board

Activity time: 8/ 15—8/20.

Activity: Please fill in your long-hidden declaration of love in this message card, indicating your name, address and telephone number. During the activity, put the corner into the message box of 1F service desk or send it back to our company.

On August 20th, the supermarket will collect and display wonderful messages in the square in front of 1F, select three winners of the truest and coolest manifesto, broadcast them in special radio programs, and give away a set of T-shirts and photos of couples.

Analysis of China Valentine's Day Supermarket Activity Plan 6;

The seventh day of the seventh lunar month, commonly known as Valentine's Day in China, is also called Beggar's Day or Women's Day. Tanabata custom began in the Han Dynasty, and with the spread of the beautiful legend of Cowherd and Weaver Girl, it has been deeply rooted in people's hearts. Cowherd and Weaver Girl have always been regarded as the embodiment of hard work and wisdom, and their love stories are also regarded as romantic and lasting models. It is said that when praying on the seventh day of July, women can beg skillfully, have a pair of skillful hands like a weaver girl, and get happy love. Men pray for good luck and a happy family.

The purpose of this activity is to create a festive atmosphere for Valentine's Day and create a distinctive Valentine's Day on Qixi. Increase the fun of shopping, focusing on the sales of chocolate, flowers, toys and other related commodities, and promote the sales of other commodities.

Name of activity: Tanabata Valentine's Day meets the new century

Activity time: August 20th.

Activity content:

1. Specials, reduced prices and out-of-season goods are still the main products, and the store decoration creates a "Valentine's Day" atmosphere. Customers who spend more than 8 1 yuan will give 1 flower, with a daily limit of 500 flowers, while stocks last. (Join when shopping)

2. Valentine's Day chocolate and related commodities exhibition-the supermarket is responsible.

1) make chocolate piles in the supermarket; Flower makeup group prepares flowers. External necklace, couple watch, etc.

2) pop can also be written in front of other related products to incite target customers to buy.

3, broadcast atmosphere rendering

2) Mood song: August 8th to 10, customers (or company employees)

You can fill in a free song order form at the service desk, and the radio will take your heart.

4. Lover's Theater: classic romantic films, such as My Savage Girlfriend, Love Letter, Titanic, etc. , will be shown in the cinema in front of New Century Building from August 65438 to August 5.

Shopping in the new century will be a knotted tree.

Activity time: August1August-20.

Activity object: lovers

Lottery time: August 20th.

Campaign slogan: love starts from scratch, and love sublimates here.

Activity content: A "Lotus Tree" is placed in a prominent position at the entrance. All customers who came to the new century from August 8 to August 15 can leave messages on the "Lotus Tree" to express their wishes and thoughts to the couple. A lucky draw will be organized at that time. (Pick up Valentine's Day cards at the reception desk)

Activity props: 1 Jieshu, 200 message cards, 1 lottery box,

Award setting:

1) first prize 1: advanced soup pot.

2) Five second prizes: chocolate, prize value 18 yuan.

3) 10 third prize: exquisite glassware.