Corporate Culture of Zhongtian Development Holding Group Co., Ltd.

Cultural power is the core of enterprise brand building ability. Enterprise development needs three abilities: strategic management ability, refined management ability and integrity innovation ability. These three abilities are inseparable from cultural power, and we cannot underestimate the influence and penetration of cultural power in the above three abilities. Because the profit margin of the industry is falling sharply, it is necessary to have strong refined management ability to enhance the competitiveness of enterprises.

In the late 1980s, Dongyang Construction and Installation Company, the predecessor of Zhongtian Group, was expelled from Hangzhou market due to quality problems, and was given a yellow card warning in Shanghai for quality problems. Lu Liang Yong, who took over the Shanghai market at this time, knew that he had no choice but to rely on quality to gain a foothold. At that time, Shanghai's construction market was the most open but also the most standardized and strict market in China. As long as it stands in Shanghai, it will stand in other markets. After paying attention to building quality and safety, we carried out various reforms and turned the corner through three or four years' efforts. Up to now, the scale of Zhongtian's business in Shanghai has exceeded 654.38+0.5 billion yuan, including 3 Luban Awards, 3 National Excellent Silver Awards, 1 Quality Model Project of Ministry of Construction and 37 Magnolia Awards.

The sudden emergence of Zhongtian in Xi 'an market proves the success of this concept. When I first entered Xi 'an, local protectionism at that time made it difficult for Zhongtian to get involved. This opportunity comes from the failure of a local construction enterprise in Xi 'an in a construction project in Xihuamen. Because the construction site was too small, the enterprise quit halfway on the grounds that it could not be constructed normally, and Zhongtian took over the unfinished project. Therefore, the site was rated as a civilized construction site, and the project became a model boutique. Since then, Zhongtian has gradually established a brand in Xi 'an and even the northwest region, and has developed rapidly. /kloc-the project amount of more than 0/0 billion yuan won the championship trophy of 1/3 in one fell swoop in the construction appraisal of "Yanta Cup" in Xi-all these are the impressive achievements created by Zhongtian Group in Xi market in 2003.

Zhongtian Group has successively won 7 Luban Awards for Chinese Construction Engineering, 3 Silver Awards for National Quality Engineering, 3 National Customer Satisfaction Projects, 2 High-quality Model Projects of the Ministry of Construction, and more than 300 provincial and ministerial quality engineering awards such as Zhejiang Qianjiang Cup, Shanghai Magnolia Cup, Beijing Great Wall Cup, Shaanxi Chang 'an Cup and Hubei Chutian Cup.

There are many differences between the management system of Zhongtian Group and general enterprises. For example, Zhongtian's finance needs "outsiders" to do it, and the financial personnel are relatively independent of the asset owners and operators; Zhongtian's annual performance appraisal is not only an "insider" evaluation, but also employs a professional company in Taiwan Province Province as a third party to participate.

The widely circulated concept of "gathering wealth and gathering people" in Zhongtian Group is a portrayal of Zhongtian's "taking people as the most precious resource". According to rough statistics, only from the perspective of wealth, the wealth of more than 200 people in Zhongtian Group has surpassed that of President Lu Liang Yong. Lu Liang Yong said: "Wealth is dispersed, and wealth is dispersed. My shares are less, which means that I have left a little more shares for the useful talents in the enterprise. When people get together, Zhongtian can develop further. " It is understood that Zhongtian Group currently has more than 3,000 professional and technical personnel, including 24 with doctoral, master's and professor-level titles, and several vice presidents of the Group, most of whom have doctoral and master's degrees. These talents hold management or technology shares and operate shares.

So a prominent phenomenon in Zhongtian is that most young people are leading the way. A few years ago, hundreds of college graduates were introduced, and they all took up management and technical positions. 80% of the heads and main project managers above the group department are young people around 30 years old.

Zhongtian has more than 200 projects under construction every year, and tens of thousands of people are scattered in Shanghai, Hangzhou, Xi, Wuhan, Guangzhou and some foreign project departments. How can migrant workers feel the warmth of the company all the year round? Since more than ten years ago, Zhongtian Group has asked all project departments to do several practical things for migrant workers in accommodation, food, medical care, culture and entertainment every year. For example, all project departments have set up migrant workers' schools, grass-roots party schools, reading rooms, activity rooms, basketball, table tennis and other facilities, and also held various training activities. Every Spring Festival, Zhongtian Group holds a staff sports meeting. The company has more than 20 participating teams, and has also carried out activities such as paying New Year greetings to retired workers. Usually, calligraphy, karaoke, basketball, table tennis and other competitions are often held, and project managers exchange meetings are held.

In the market competition, the competitiveness of enterprises in scale, equipment, capital and products can be called "hard competitiveness"; The competitiveness in management, reputation, brand, service and concept can be called "soft competitiveness". With the continuous improvement of the socialist market economic system, soft competitiveness plays an increasingly important role in enterprises' competitive advantage. Zhongtian Construction Group Co., Ltd., which won the "National Quality Management Award in 2004", has developed from a small construction enterprise with assets of only 4 million yuan and annual output value of only 20 million yuan more than/kloc-0, to a large enterprise group with three business sectors, namely housing construction, real estate development and traffic road and bridge, with an annual operation scale of over/kloc-0.5 billion yuan. One of the most important reasons is that it attaches great importance to the construction of soft competitiveness.

-Exploration and Practice of Zhongtian Construction Group's Mobile party member Management In 2003, Qiushi, the ninth issue of the central magazine, published a long investigation report entitled "Cohesion, Radiation and Fighting Capacity", which fully affirmed Zhongtian Group's long-term practice of strengthening the party's organizational construction, and especially appreciated a series of beneficial explorations and obvious achievements made by Zhongtian Group's mobile party member management education.

With the development of socialist market economy and the continuous flow of labor force, how to manage the floating party member well and continue to play the vanguard role of the floating party member in enterprises has become another major issue under the new situation. According to the characteristics of the industry, the Party Committee of Zhongtian Construction Group creatively combined the management of mobile party member with production and operation, which greatly enhanced the cohesion and combat effectiveness of the party organization and enhanced the radiation of Theory of Three Represents Theory.

As a large-scale construction enterprise, Zhongtian Group has six wholly-owned subsidiaries and holding companies, as well as 12 branches and professional subsidiaries. Among the group's 372 party member, 128 people are not in the company; More than 20,000 of the 30,000 employees are migrant workers, many of whom are rural grassroots cadres. Due to various reasons, many party member's identities have been in an "underground state". The constant change of construction sites and the constant flow of party member make the management of party member face great difficulties.

The first is to explore new ways of organizing activities according to local conditions. According to the distribution of party member, the Party Committee of the Group established the Party organization in the centralized base of mobile party member according to local conditions, insisting that the Party organization should be built wherever the project is built. Zhongtian has established Party branches in nine construction bases and 25 party groups in the project department. In order to ensure the timely establishment of the Party organization and give full play to its role, the Party Committee of the Group also adopted measures such as "transformation, merger and development". Specifically, when party member needs to transfer his job, he will immediately transfer his organizational relationship to a new construction site to avoid interruption; If there are less than 3 party member in the construction site, a number of construction sites will be merged to form a party group; Actively create conditions for the development of new party member, and then continue to develop after it matures. This makes everyone who moves to party member have a "home" at any construction site.

Secondly, establish rules and regulations and strengthen dynamic scientific management. The Party Committee of Zhongtian Group attaches great importance to system construction. First, establish the mobile party member registration system, investigate the mobile party member where the organization is not in the company, register the basic information one by one, establish the party member file, and keep abreast of the trends. The second is to establish a party day activity system, which stipulates that mobile party member will participate in party day activities of party branches or party groups once a month. Third, establish a leave report system. When you leave party member for more than 3 months or leave the construction site, you should ask for leave from the organization. In addition, there are "three sessions and one lesson system", party member democratic appraisal system and inner-party supervision system. This makes the mobile party member not lose the concept of organization and relax its requirements for itself because it is far away from the organization.

The third is to innovate the form and carry out education based on the construction site. Party member is well-informed and active, but at the same time he is influenced by some unhealthy ideas. To this end, the Party Committee of the Group adopts flexible and diverse forms of education, strengthens education with practical and effective contents, and enhances pertinence and effectiveness. Party member, the construction industry, is away from home all the year round, so it is difficult to concentrate on education. Every year, the Party Committee of the Group seizes the opportunity of workers returning home for the New Year, carries out mobile winter training in party member, and carries out systematic education on Deng Xiaoping Theory and "Theory of Three Represents". In addition, the project department has set up more than 20 activity rooms in party member, regularly conducted ideological and political education and professional technical training for party member, sent party class materials, party newspapers and periodicals and audio-visual films to mobile party member, and organized them to carry out learning activities. In order to gradually implement the integration of education management in party member, the Party Committee of the Group also established a target management system according to the requirements of party constitution and the actual situation of enterprises. At the beginning of each year, the Party Committee and the grass-roots branch sign the responsibility book of target management, and the branch quantifies and decomposes according to the responsibility book, scientifically and reasonably determines the work target of each party member, and conducts overall evaluation against the target at the end of the year.

Establish a school for migrant workers and a party school for migrant workers.

After the 1990s, with the change of social demand, the construction industry itself has undergone a qualitative change, developing towards "high, large and difficult", and the technology content is getting higher and higher. In view of this situation, Zhongtian Group keeps pace with the times and innovates constantly, and puts forward the strategic concept of "building a new Zhongtian in three years" in time, that is, giving full play to the competitiveness of enterprises and taking the road of differentiated competition; Optimize the structure, make the construction industry bigger and stronger, and develop real estate. Therefore, it is necessary to continuously strengthen project management and improve the quality of employees.

Two thirds of employees in Zhongtian Company are migrant workers. If the staff remains at the original ideological quality and technical level, it will not only fail to meet the requirements of the development of modern enterprises, but may even become a bottleneck for the further development of Zhongtian. In view of this, the Party Committee of the Group adheres to the people-oriented corporate culture, attaches importance to personnel training, vigorously promotes scientific and technological progress, and constantly tackles new technologies and processes. At the same time, in the party building work, we have intensified the efforts to educate party member with advanced culture and science and technology, and spread it to the broad masses of workers through party member, thus creating a new form of migrant workers' school and migrant workers' party school in practice.

In 2000, Wang Miaozhong, project manager of Deqing Convention and Exhibition Center of Zhongtian Group, trained migrant workers and party member in order to explain some technical problems in construction. This is the embryonic form of the school for migrant workers. By the end of 2002, there were 12 schools for migrant workers in the whole group, and more than 10000 migrant workers were trained. In the process of striving for "Luban Award" in various construction sites, the technical level and ideological level of migrant workers have been significantly improved.

The vigorous vitality of the school for migrant workers in practice makes the Party Committee of Zhongtian Group realize that it is an ideological propaganda position with multiple functions. In order to strengthen the study and education in party member, they established a large-scale party school in the migrant workers' school of the project department, which was concentrated in party member, and combined the study of migrant workers in party member with the education of migrant workers, further strengthening the ideological and political work of migrant workers in party member.

In their study and life, they often invite experts and scholars to offer political theory and professional and technical courses in addition to asking branch secretaries to give lectures on party classes. Not only party member and activists are welcome to participate, but also others are welcome to participate. In addition, they also took various forms according to local conditions, and invited leaders of local propaganda departments and officers and men of resident troops to give lectures to party member. For example, the Party branch of Shanghai Company invited the company commander of Nanjing Road Eighth Company to tell party member about the fine traditions. By studying "Theory of Three Represents" theory and current affairs politics, we have broadened our horizons and improved our comprehensive quality. Many mobile party member have become technical backbones and team leaders.

If the organizational construction and system construction make the rural floating party member have a sense of belonging, then the education and training of migrant workers' schools and party schools have improved their thoughts and businesses, and they have also made progress in their careers and lives, which has greatly stimulated their sense of honor and mission. Among the employees commended in 2002, 15 won the major contribution award, including 8 from party member, accounting for 53%, and advanced mobile party member such as Zhang, Jiang Chaomin, Ma Longhua and Wu emerged.

The establishment of the School for Migrant Workers and the Party School for Migrant Workers made the Party Committee of Zhongtian Group realize that migrant workers from rural areas to cities were not simply rural labor transfer, but actually accelerated the transformation from farmers to workers. Judging from the grand strategy of promoting rural economic restructuring and urbanization development, this is also an inevitable requirement for building a well-off society in an all-round way. For this reason, Zhongtian Group combined the advanced education activities in party member with the scientific and cultural education of migrant workers, and formed a radiant corporate culture atmosphere, which laid a solid foundation for "recreating a new Zhongtian".

The strengthening of grass-roots party building has greatly promoted the development of enterprises. Since 1997, Zhongtian Group has established 10 high-quality projects at or above the provincial level every year, and won more than 200 high-quality project awards such as Luban Award, National Architecture safety award, and Quality Model Project of the Ministry of Construction, and more than 300 civilized chemical construction sites such as safety award and Shanghai, and also won the National Excellent Construction Enterprise, Zhejiang Enterprise Ideological and Political Work Innovation Award and 65,438 Zhejiang Civilized Units. In 2002, the output value of the construction industry was 3.33 billion yuan, and the construction in progress was 5 billion yuan, increasing by 52% and 60% respectively compared with 200 1.

The 16th National Congress of the Communist Party of China has put forward new requirements for grass-roots party building, namely, persisting in focusing on the center and serving the overall situation, broadening fields, strengthening functions, expanding the coverage of the party's work, and constantly improving the cohesion and combat effectiveness of the party's grass-roots organizations. According to the enterprise's own ideological reality of party member's great mobility, Zhongtian Group combines the advanced requirements with the extensive requirements, respects, understands and cares for people, and constantly enhances the pertinence, effectiveness, attraction and appeal of ideological and political work. Greatly mobilized the enthusiasm, initiative and creativity of employees. Their series of innovative measures have provided beneficial enlightenment for further strengthening the party building work in the new period. On May 12, 2008, a sudden earthquake left Wenchuan, Sichuan and its surrounding areas in ruins. By June 4th, 2008 12, the Wenchuan earthquake had caused 69 122 deaths, 373,606 injuries and 17965438+ injuries. This disaster affects the hearts of all Zhongtian people. After the earthquake, Zhongtian Group responded quickly, and various companies organized donations and materials. Zhongtian Group has donated more than 6.5438+million yuan to the disaster area through various channels.

On May 3, 2008, the day after the Wenchuan earthquake, Lou, the chairman of the group, called Du Yixin, the general manager of Southwest Company, requesting to donate 654.38 million yuan to Chengdu Charity Federation in the name of Zhongtian Construction Group to support the people in Sichuan disaster areas to rebuild their homes! Southwest Company donated 6,543,800 yuan as quickly as possible, and organized two large excavators and two bulldozers to rush to Dujiangyan disaster area to carry out rescue work, and also donated 500 safety helmets to the disaster relief headquarters. Southwest Company also dispatched 10 technical backbone to help identify the structural safety of houses in the disaster area, and set up 20 temporary tents for the people in the disaster area, delivering urgently needed necessities such as rice, instant noodles, water and medicine to the disaster area.

On May 13, 2008, China Resources Sun Hung Kai Project Department of Zhongtian Second Construction Project called on all the teams and employees of the project department to show their love to the disaster area, and the employees of the project department responded positively. In the fund-raising activities in just a few minutes the next day, they raised more than 8,000 yuan of love money. On may 16, the project department organized the second fundraising activity for earthquake relief. Many migrant workers passing by the activity site spontaneously joined the charity activities, holding lunch boxes in one hand and sweaty charity money in the other. In view of the fact that there are many Sichuan employees in the woodworking team of the project department, and many people's hometowns are in the disaster area, Zhao Chunyang, the project manager, paid 250,000 yuan to the woodworking team in advance on May 14 to solve the urgent need.

On May 14, 2008, the group company launched a donation initiative, and the group headquarters and subsidiaries took prompt action. In just three days, more than 20,000 employees of * * * Zhongtian participated in this charity donation activity to support the disaster-stricken areas, and * * * raised nearly 5 million yuan. On May 16, in the fundraising activity of "Sichuan-Zhejiang Interaction Zhejiang General Mobilization", Chairman Lou of Zhongtian Group announced that "we will donate 6 million yuan to help the disaster-stricken areas build 5 Hope Primary Schools!" Chairman Lou said that Zhongtian will always pay attention to the reconstruction of the disaster area and send a capable construction team to build a first-class school for the disaster area with first-class quality, so that the children in the disaster area can receive education in a comfortable environment.

All Zhongtian people wrote hymns with practical actions, and their love kept gathering ... By May 2, 2008, the Group had donated more than10.27 million yuan to the disaster-stricken areas through various channels. At the same time, according to the requirements of the Provincial Construction Department, the Group will build about 65,438+10,000 square meters (4,000 sets) of color steel transitional houses for the disaster-stricken areas before July. A few days ago, donation and assistance activities continued.