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What is the future development direction of the aluminum alloy doors and windows industry?
1. Brand support
Excellent brands of aluminum alloy doors and windows are also a guarantee of quality. When dealers of aluminum alloy doors and windows choose products, they must naturally choose brands that are well-known and recognized by consumers, so that they will encounter much less resistance when opening the market in the early stage. Powerful aluminum alloy door and window dealers can naturally choose products from the first phalanx of well-known aluminum alloy door and window brands. Relatively smaller dealers can consider products from the second phalanx of well-known aluminum alloy door and window brands. These products have a great impact on the dealers. The requirements are slightly lower, the payment amount and task volume are low, and the policy is more favorable. At the same time, the products of the second square are also endorsed by well-known aluminum alloy doors and windows brands, with low competition and suitable for the operation of small and medium-sized trading companies.
2. Profit Guarantee
Nowadays, many aluminum alloy door and window products are faced with the dilemma of declining sales and transparent profits. For aluminum alloy door and window dealers, such a useless product Products must be discarded sooner or later. What kind of product profits can be guaranteed? First, the price of newly launched products is not transparent, and there will be no upside down, and the profit is relatively stable; second, the development products endorsed by well-known aluminum alloy door and window brands, because the well-known aluminum alloy door and window brands Endorsements can increase product premiums, and opaque prices also give room for higher profits.
3. Manufacturer’s policies
Nowadays, the aluminum alloy doors and windows market is becoming more and more difficult. Without the policy support of manufacturers, it will be even more difficult for dealers to operate alone. It is not easy for dealers to select and cultivate a product. If the manufacturer has a certain amount of expenses and personnel support in the early stage and jointly develops the market, then the possibility of success will be greater and the pressure on dealers will be less. Dealers provide comprehensive support policies in operating the market. These policies include:
1. Personnel guidance: the company dispatches a city manager to guide market operations;
2. Product store City display: Support fees will be provided according to the actual conditions of the local market;
3. Atmosphere construction of core terminal outlets: Support fees will be provided according to the actual conditions of the local market;
4. Various publicity and promotions : Support fees will be provided according to the actual situation of the local market;
5. After meeting the company's requirements, free aluminum alloy doors and windows support for private car stickers can be provided;
6. Free aluminum alloy doors and windows Etc.: After meeting the company's requirements, free aluminum alloy doors and windows support for event marketing can be provided.
4. Manufacturer's operating ideas
If the manufacturer's operating ideas are relatively mature and coincide with those of the dealers, then the product operation will be more effective with half the effort. The operating ideas of manufacturers mainly include the following aspects. First, advertising. If the manufacturer invests in publicity in the early stage, it will be easier for dealers to build a reputation among consumers during the product introduction period. Second, channel layout, whether product channels are consistent with dealers’ own existing channels is also important. Third, the promotion policy and promotion activities are always new, and the support of manufacturers is very important.
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