Do you know three classic shots commonly used in the production of promotional videos?

The conception and shooting of corporate propaganda films must first have good ideas, and then use effective shots and scenes to realize our good ideas. Have you used all three classic shots commonly used in the production of Chongqing promotional film company? Come and have a look!

1 action lens

Action shots are mainly used to express people's expressions, dialogues and reactions. , emphasizing the action process, action details, action results, etc. Of course, the more shots you take, the better, and short shots are very suitable for this scene. The shooting of product video leaves more room for other sounds and words, such as confessions and dialogues of characters, on-site explanations, noisy sounds recorded on the spot, sounds of birds and animals, machines and other objects. Highlight the reality, multi-dimension and multi-level plane space sense of TV. A sound without a picture is a living sound, and a picture without a sound is a dead picture. Even in the silent film period, people have to arrange bands at the film broadcast site to make the sound full of the viewing process, which is enough to prove the importance of auditory elements when people bear the film.

2. Rendering lens Rendering lens is the most used lens in all kinds of film shooting, and it is also an important means to make corporate promotional films. Compared with other media, the position of Shenzhen enterprise propaganda film production in TV programs has great limitations. Because in TV programs, the picture speech is always the carrier, even if the picture is just a black field, the propaganda speech without the picture cannot exist. Therefore, almost any TV expert will advise you to write less words in the promotional film. The shooting picture of the product propaganda film is always the main body. There are some contents in the picture, and the ideas that can be expressed in the picture don't need to be written if you shoot a promotional film. In a unit time, you can't write more words in the promotional film, but you can write less. In this regard, the transition of live sound is the most commonly used. Experienced editors often leave a few seconds of live sound at the beginning and end of a scene, so that the words of the promotional film have a fading process. The production of Chongqing Monti long propaganda film should adhere to the difference of design rhythm, and the length of each shot should adhere to the difference. The length of the shot in motion, such as pushing, pulling and translating, should be calculated according to the starting frame or the left picture, whether it is long or short, and the middle shot should not be calculated. The main function of rendering lens is to draw the scene closer and hint at the theme, so as to achieve the rendering effect.

3. The role of the relationship lens The relationship lens (used to explain the time, environment and place in the scene, as well as the relationship between people and the environment) is an essential lens when making a promotional film. The use of relational lens can improve the overall logical level of the promotional film and make it more coherent.

These are three kinds of shots commonly used in Chongqing 3D animation. Where's your promo?