Baking plan

Opening a bakery in Guangzhou is a matter of success or failure. Therefore, if you have a start-up capital of about 6,543,800 yuan, you can invest in a freshly baked bakery, preferably in a shopping mall, a railway station, a subway station or a mature community. 0.2 million/200 thousand can invest in opening a distribution store, which has a certain flow of people.

Owning a bakery must be the dream of many people. The orange lights in the room are shining, and the smell of fresh bread wafts out when the glass door is opened and closed.

Kelvin, who returned from overseas, also holds this idea. He opened 10 bakeries, some of which were successful and some failed. After trying different regions, lots and different business models, there are still five bakeries in operation. "The future bread market has great potential, and fresh baking is the development trend, but the positioning of the bakery is a matter of life and death."

Seeing the business opportunity of freshly baked bread, I chose the "rich area".

Kelvin, who is engaged in the family car maintenance industry in Australia, is obsessed with food and has the opportunity to have a strong interest in bread and conduct relevant training and learning. * * After returning to China, I found that most bakeries in Guangzhou were delivered by factories with preservatives. After two or three days, the bread tastes hard and dry. When he was still in Australia, he noticed that a fresh bakery had entered the market and was very popular. Seeing the business opportunity of freshly baked bread, he decided to realize his bread business in Guangzhou.

Having taken a fancy to the aura of the name "Gold Rush" and the traditional rich area of Huaqiao New Village, he and his companions set their sights on the gold rush road. At that time, although there were many bakeries on Tao Jin Road, none of them made freshly baked bread, and all the bakeries mainly distributed low-grade bread. By arranging staff to test the flow of people in the morning and evening peak hours before opening, it is found that thousands of people pass by every hour during peak hours. Clear positioning, strong traffic, everything, just waiting to open a shop. But at this time, the gold rush shop is very popular, and it takes a lot of experience to find it. There should be a large area of industrial electricity. Suitable shops will not be released for another month, and the second day of release has already begun.

Insist on using the best raw materials, but the public does not pay for high quality.

After opening the store, Kelvin insisted on using the best raw materials. "If you use inferior materials, you will feel meaningless and want to make some high-quality fresh cakes." However, although mobility is available, Kelvin finds himself ignoring the demographic structure. The elderly are the main crowd near the store, and the concept of cheap consumption is deeply rooted. He will not pay for high-quality things.

There was a discount for opening a store early last year, and the business was extremely hot. It opens at noon 1 1 and is basically sold out at 6 pm. However, when it opened after the year, it immediately cooled down without doing promotional business, and its turnover was half less than that at the beginning. Kelvin has tried many times to promote sales, such as "the second one is only one yuan" and "buy one and get one free". As long as there is promotion business, it will be hot, and when promotion stops, it will be cold. "It is impossible to persist in promotion for a long time, not to mention the fact that the quality of raw materials used by competitors is completely different."

Kelvin takes Tiramisu as an example. The wholesale price of the cheese he chose is 50 yuan and 500g, which can probably make 10 tiramisu. On average, each tiramisu cheese will take up 4 yuan money, and the cost of other raw materials will reach 8 yuan money. Kelvin Store sells a Tiramisu 15 yuan, while other stores only sell it to 5 yuan.

Only when the profit reaches 10%-25% can the store turn losses into profits normally.

At the beginning, the daily business of the bakery can reach about 6000 yuan. Later, a freshly baked bakery was opened opposite, focusing on fresh yeast. Kelvin originally planned to do a promotion for a period of time at this time to attract popularity and make the bakery opposite retreat. However, due to different business ideas, it failed to be made. The bakery business has plummeted, and the daily income in the later period can only reach about 1500 yuan. A 90-square-meter venue, with a monthly rent of 30,000 to 60,000, only accounts for 30% of the turnover at first, and reaches 60% in the later period. Kelvin told the New Express CBD reporter that in order to maintain the normal operation of the bakery, the profit must reach 10%-25%, so as to achieve normal turnover. "The consumption of raw materials and machinery in the early stage accounts for 35% of turnover+30% of rent+25% of labor. At this time, the profit is only 10%, and the later rent reaches 60%. A month's turnover is only enough to pay rent and raw materials. " The monthly deficit is 50,000. After struggling for half a year, the rent increased by 6%. In March of 20 14, Kelvin finally had no choice but to close the store.

Now it is baked into a small shop for distribution, from the gold rush to the industrial avenue.

Three months ago, he rejoined a brand bakery on Industrial Avenue. Bread is uniformly distributed by brands, and the turnover is mainly calligraphy and cakes. The use area of more than 20 square meters, the monthly rent is only 6000 yuan. Kelvin admitted that it was much easier. From the big gold shop baking to the small shop delivery now, he wants to figure out how to operate the two modes, such as how to get the goods and how to deal with them if they can't be sold. After obtaining all the information, he can serve as a joining consultant in the future to provide reference for more people who open bakeries.

Kelvin has run ten bakeries in various capacities, and now half of them are still alive. However, he is still optimistic about the future market of China bread. He believes that to survive successfully, site selection is very important. Taking all factors into account, "lots account for 90% of the success or failure of the business. If you choose the right position, the road ahead will be easy. " He suggested that if you have a start-up capital of about 6.5438+0 million yuan, you can invest in a bakery that has just been baked, and it will be better to choose a shopping mall, station, subway station or community around 654.38+0 years, with a large flow of people and a mature climate. 200,000 yuan can be invested to open a distribution store, the requirements are not too high, and there is a certain flow of people.

Teach you to open a shop

At present, the bread market in Guangzhou is very saturated.

Fan Xin, director of operations of Guangzhou Fupeng Longji Enterprise Management Consulting Co., Ltd., believes that the bread market in Guangzhou is very saturated at present, with an annual sales volume of only about 50 million yuan, which is basically divided by several bread giants. These bread giants have a certain popularity, occupying most of the mid-to-high-end markets, and have the highest profit margin in the bread industry. Because bread giants have many stores, they can minimize operating costs. Therefore, ordinary people should pay attention to the following factors when opening a bakery-

1. At present, many bakeries will open to the community, mainly in low-end communities, with low rents and many white-collar workers working around, which has certain rigid demand.

2, you need to pay attention to the eating habits of people around you. In the old city, there are many morning tea restaurants, and the demand for bread is relatively low.

3. Joining famous brands can guarantee products and reduce the cost of human resources; To open a bakery, you need to drive to the business district where culture gathers.

4. Site selection is the key factor, and the following strategies can be adopted. Bakeries are not afraid of competition, and they are afraid that there will be no competition. Do a good job in the surrounding market research, follow the location of big brands and make differentiated products. Big brands have special departments to conduct professional inspection and site selection, and site selection is generally more scientific.

Baking Plan (2)

I. Analysis of Baking Project

At present, with the rapid economic development and the improvement of living standards in China, people have a strong interest in delicious bread. Bakeries have blossomed all over the country, and many chain brands have appeared in the bakery field. Although the competition is fierce, ordinary bakeries still have many weaknesses and defects, which gives us the opportunity to occupy the market. Although there are many bakeries in various places, compared with developed countries, we still have a long way to go, and the baking market still has room for long-term sustained growth. Moreover, the customer base of bread is almost suitable for all ages, which is deeply loved by everyone and has a huge market.

Second, the bakery project purpose

Our goal is to open a flagship store first, based on the local market, and constantly improve according to customers' needs and opinions, then gradually develop direct stores locally, and finally set up a company to open the bakery to the whole country or even the whole world in the form of direct sales and franchise chains, so as to establish our own local bakery brand in China.

Third, the main products of the bakery

We mainly deal in bread, desserts, cakes, exquisite drinks and so on. On this basis, we will cooperate with scientific research institutions and schools to develop new healthy and delicious foods suitable for ordinary people according to local special foods and specialties.

Fourth, the bakery service plan

1, safety, safety is the most relevant topic in the food field, so we will definitely use the safest and healthier ingredients.

2. Convenient. We should improve our services and processes according to customers' needs, and strive to make as many customers feel convenient as possible.

3, respect, respect for customers, no matter who, let customers feel our attention to them and enhance trust.

4. Innovation. Today, people's tastes and requirements are getting higher and higher. Failure to innovate means being eliminated by the market, so we jointly develop new products and tastes with scientific research institutions to meet customer requirements.

Five, the bakery competition analysis

There is a shortage of bakeries in the market at present.

1. Except for some big-name bakeries, most other small bakeries are not clean and hygienic. Many breads are placed directly in the open air, and the walls and floors in the store are not very clean, which is easy for customers to resent.

2. The safety of ingredients is difficult to guarantee. Most bakeries do not have their own raw material bases and reliable suppliers, so the safety of raw materials is difficult to guarantee.

3. The products are single in variety and monotonous in taste.

4. Insufficient advertising and low customer awareness.

5. Lack of DIY products and low customer participation make it difficult to adapt to the hot DIY market.

6. Lack of special products.

superiority

1, warm and atmospheric storefront decoration, bright and clean windows, making customers feel natural and warm, and the walls are all wallpaper and DIY stickers, which are clean and interesting. Whether it is decoration or service, customers can feel at home.

2. Next year, we plan to cooperate with other companies to establish our own more important raw material base to ensure the safety and channel supply of ingredients.

3. Cooperate with scientific research institutions and many units to develop different single products with various tastes to meet the needs of different customers and launch their own unique flagship products.

4. Cooperate with various local organizations and units to carry out DIY activities, so that customers can do it themselves and participate in the process of making bread and snacks, which not only publicizes themselves, but also makes customers feel happy and improves brand awareness.

At present, the market is far from saturated. In view of the weak competitors in the market, our participation will accelerate the market reshuffle and improve the overall level of the industry, and the market prospect is very broad.

Six, bakery marketing strategy

1. Price strategy: calculate the product cost and make reasonable pricing.

2. Product strategy: according to the needs of different consumers, develop low-fat bread, nutritious bread, low-sugar bread and other products to meet the needs of different tastes and groups of consumers.

3. Packaging strategy: give priority to fresh style and give buyers a good buying experience.

4. Promotion strategy: Carry out promotional activities such as festivals and celebrations to improve the visibility and reputation of the store.

5. Takeaway strategy: free delivery within 3 kilometers, and cooperation with units or organizations to develop franchise stores.

6. Membership strategy: open the membership card system, and members will get discounts. Giving members a little discount will make customers feel sweet, increase the purchase rate and increase brand awareness.

Seven, bakery investment and income analysis

Capital demand: the capital is calculated by single store.

1. Store rent: 30,000 yuan/year (30 square meters)

2. Decoration: 65,438+0,000 yuan

3. Equipment: 20,000 yuan

4. License: around 2000.

5. Salary: 1 store manager, with an annual salary of 30,000 yuan; 3 Shop assistants * * * 60,000 per year, totaling 90,000/year.

Decoration and equipment are one-time investments, so they are not included in the annual cost. It is roughly estimated that the annual fixed cost is about 6.5438+0.2 million.

Revenue analysis: According to the current sales volume of the flagship store, the daily average sales volume is about 1 000, the monthly sales volume is 30,000, and the annual sales volume is 360,000.

Benefit analysis: the income of 360,000 yuan is deducted from the fixed cost of 6.5438+200,000 yuan, and the annual net income is 240,000 yuan. Because the profit rate of the bread industry is relatively high, after deducting the raw material cost of bread, the annual profit of a single store can basically exceed 6,543,800 yuan.

Eight, bakery risks and preventive measures

Risk:

1, competitors have been operating for many years and have certain fixed consumer groups.

2. Cake and other products are high in calories, which conflicts with women's aesthetic concept of losing weight.

Although the development of economy makes people have a greater demand for bread, other foods are also developing and there are more popular choices.

4. The new store has just opened, and its brand awareness is not high.

Preventive measures:

1. In view of the problems of competitors, I believe our store will win the favor of consumers with reasonable prices and better services, and with the support of our activities, it will be enough to win more customers' patronage.

2. For female beauty lovers, we have developed low-fat bread and other products; For healthy customers, we have developed nutritious bread; For the elderly, we have developed low-sugar bread. For different customer groups, we have developed and launched many single products to meet the needs of different consumers as much as possible.

Although people have more and more choices to buy food, the importance of bread remains undiminished. We have developed functional foods such as breakfast bread and afternoon tea, so that our bread and dessert can enter people's daily life as much as possible and become an indispensable part of people.

4. We have prepared many activities for the opening of the new store: for example, DIY cake contest; DIY chocolate puzzle; New store opening promotions, etc. I believe that with the increase of activities and the opening of other branches, our brand influence will continue to increase.