Company promotional poster design - What is the importance of promotional poster design?

How to design promotional posters?

PS design can be used.

Poster design is a new profession formed with the development of the advertising industry based on the application of computer graphic design technology. The main feature of this professional skill is the expression of advertising elements such as images, text, color, layout, and graphics.

A graphic art creative design activity or process that combines the usage characteristics of advertising media and uses relevant design software on the computer to express the purpose and intention of advertising.

Posters are an art of information transmission and a popular publicity tool. Posters are also called posters. It is a large painting posted on the street wall or hung in the window, attracting the attention of passers-by with its eye-catching pictures.

In a sense, the 20th century was the century of political propaganda. Posters as a propaganda method at that time also reached their peak. Among them, the two world wars, the revolution and construction of the Soviet Union, and the Spanish Civil War were political posters. The peak period of creation, especially in the first fifty years of the twentieth century, was the golden age when propaganda posters became popular. How to design a promotional poster

Designing a promotional poster:

1. What is the purpose of this poster?

2. Who is the target audience?

3. How are they received?

4. How about other posters for products in the same industry?

5. What is the strategy of this poster?

6. Creative points?

7. Expression techniques?

8. How to combine with products?

1. Clear theme

2. Highlight key words (bold those that should be bold, and red those that should be red)

3. In line with reading habits

4. Stimulate the desire to click in the shortest time ( You might as well make a thought and try it)

5. The color should not be too eye-catching (not too flowery)

6. The number of products should not be too many

7. Information The quantity should be balanced and there should be some space.

Leaving space can give pictures and text room to breathe

8. Design Banner

1. Highlight the product and its features , use attractive promotional terms to appropriately weaken the company's reputation and logo

2. The more pictures the better, highlight the key points, and the necessary product descriptions cannot be less

3. Reasonably arrange the screen content , highlight key points, and necessary product descriptions cannot be omitted

4. Colors should not be overly exaggerated, and strive to create a pleasant and comfortable sensory experience

1. Sufficient visual impact can be achieved through images and color to achieve.

2. The content expressed in the poster is refined and the main appeal points are captured.

3. Don’t have too much content.

4. Generally, pictures are the main part, supplemented by copywriting.

5. The theme font is eye-catching.

Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; its picture should have a strong visual center and should Strive to be novel and simple, and must also have unique artistic style and design features. You can choose a theme first, then find suitable pictures, and then design some slogans. Promotional posters of different natures have different requirements. The basic principles are introduced below:

1. Consistency principle

In the design process, the designer must have a clear sequence for the entire process. And implement them one by one. Poster design must be consistent from the beginning, including headlines, material selection, photos, and logos. Without uniformity, posters will become cluttered and difficult to read. All design elements must be combined in an appropriate manner to form an organic whole.

2. Principle of Association

To make the work consistent, the first principle is to adopt the principle of association, which can also be called grouping. Correlation is based on the natural principle that birds of a feather flock together. If we see the various components put together neatly on a page, we try to understand them. We always think of them as a group - regardless of whether the different parts are actually similar or related. This is a bit like the "involvement in crime" principle.

Poster designers can implement this principle of association in many ways. First of all, grouping people, objects and text can improve the communication effect of information.

It can be imagined that many billboard advertisements are composed of a photo of a consumer, a product picture and an advertising slogan. The choice of character type (kid? old man? overworked parent?) is inevitably linked to the product. If the photos of people are well processed, it will be like consumers saying "I always use Bleacho bleach" instead of a rigid advertising slogan

Second, each part should be placed Together they can produce a stronger impact than the loose structures alone. When there are several items that are very similar (for example, several different watches linked together), the viewer's eyes can naturally move from one watch to another. These items form a visual unit that can give the audience a single message rather than an indirect message.

If the items in the poster are very similar, grouping them together will make the poster more attractive to others. Other elements will be considered secondary by the audience.

3. The principle of repetition

Another way to make your work consistent is to repeat shapes, colors or certain values. When you see a design element in a plane and its different parts are used repeatedly, our eyes will naturally follow them. Sometimes even if they are not placed together, our vision will still regard them as one. overall. We subconsciously draw connections between them.

The easiest way to apply repetition is to create a pattern in the background of your poster and then apply it repeatedly. These repeating patterns in the background create an interesting visual and compositional effect, and then connect the background to the foreground elements.

Another way to use repetition is with a line of repeated elements that guide the viewer’s eye to an important message, logo, or image. Repeating elements can create a path to guide our eyes and create a sense of curiosity in the audience - what is at the other end? This is actually a way of telling a story to attract the audience to continue watching.

Human vision has a very strong sense of repetition, and sometimes we will regard the objects in the picture as repetitions even when they are not repeated. For example, in a poster about nail polish, we can add a large drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as the drop of nail polish will produce an effect corresponding to the drop of oil above. Inadvertently, our eyes have gone downwards.

4. The principle of continuity

It is usually applied together with repetition, as we have seen in the above examples. When a designer uses continuity in design, the objects in the piece come together to guide the viewer to another location.

This method is generally achieved using linear effects. When we see a line, our eyes instinctively follow it to see where the line will go.

5. Add background color

If the shapes, colors or appearances of the various elements in the work are not exactly the same, then a simple solution to make the work uniform is Place these elements in a solid color area. For most commercial posters, the poster needs to be able to quickly convey the information it wants to convey, and we generally use related shapes or colors.

6. Principle of coordination

Whether it is a coordinated composition or an uncoordinated composition, the poster layout can have a strong visual effect. Because breaking the equilibrium will create a tense atmosphere. For young children, we know to keep them away from potentially dangerous objects such as leaning trees, rocks, furniture or ladders. So an unbalanced composition also makes us feel this way.

When looking at a work, we always imagine in our mind that there will be a vertical central axis and a symmetrical composition on both sides. Coordination is particularly important for design, because the poster always appears as a separate entity, and there is nothing else around it to provide other visual support points (other designs such as magazine advertisements, adjacent to it) The page or other surrounding elements can serve as a support point).

7. Symmetry and coordination

Symmetry: Nature is full of symmetry. Butterflies, maple leaves and snowflakes all have a very symmetrical shape. Human beings feel particularly close to these symmetrical things, maybe because our bodies are also symmetrical (of course, most people are like this).

Designers use this human nature to design works.

When creating a poster, a designer will often place a main image or text on a vertical central axis and make it symmetrical. This composition makes the viewer feel comfortable - everything is in order. When the object in our picture is a face or a person's body, a symmetrical composition can help the audience resonate with the work.

Symmetry can also be created when placing each design object in the corresponding position on the left and right sides. This creative technique that combines repetition and symmetry gives the work a sense of coordination and stability.

8. Asymmetric coordination:

We often use asymmetric composition to make posters full of vitality. The designer uses color, value, shape and position to produce a planar composition that is not entirely balanced but does not create clutter. An absolutely asymmetrical composition is actually not easy to achieve - if there is not much difference in size, color and other elements, there is still a sense of balance.

9. Shape and position coordination

Shape coordination can also bring consistency to your poster design. A large, simple shape (or image and text area) can work well with a smaller, more complex element. Larger shapes in the work can attract others' attention, while smaller elements, although they are less important parts, can form a stable visual effect with the larger area from a visual point of view. The layout should be reasonable and the color matching should be harmonious. Refer to some pictures. You can also consult: Shangtang Design, which can be found on Baidu. What is the importance of promotional poster design?

Posters are one of the important means of company promotion. There is also a name in China called "posters". As a visual communication art, posters can best reflect the formal characteristics of graphic design. It has the most important basic elements of visual design, and its design concepts, expression methods and techniques are more typical than other advertising media. The following is the importance of promotional poster design recommended by the editor.

Each poster advertisement is highly targeted. Commercial product posters are mostly expressed in the form of artistically expressive photography, realistic paintings and comics, leaving consumers with real and touching pictures and humorous feelings. Non-commercial posters, on the other hand, have extensive content, diverse forms, and rich artistic expression. Especially cultural and artistic posters, according to the advertising theme, you can give full play to your imagination and use your artistic methods to your heart's content.

We must make full use of the large poster area. With the characteristics of good paper and exquisite printing, poster advertising is emphasized by understanding the specific conditions of manufacturers, products, objects and environments, giving full play to imagination, and using its novel ideas, short and vivid titles and slogans, and individual expressions. farsightedness and artistry.

(1) Poster advertising is a visual design that uses visual language to visualize advertising creativity.

(2) The picture of the poster advertisement is vivid and intuitive. An excellent poster advertising picture shows irresistible propaganda power with its real life experience and beautiful appeal.

(3) Poster advertising, with its advantages of both pictures and text, enhances the rendering power of advertising and conveys advertising information vividly and accurately.

(4) Good poster advertising, targeting potential consumers.

(5) Poster artistry. To achieve excellent aesthetic effects, poster advertising must attach great importance to various artistic expression techniques. For example, in the artistic treatment of the text language of posters, we must strive to be accurate, vivid and refined, and pay attention to its imageability.