Management concept of Wuliangchun

"She is a noble family, born with beauty, not luxury. She is a famous family-Wuliangchun "program, which is a well-known advertising word in China today. Wuliangye Spring Wine, as the core brand of Wuliangye Group, has attracted the attention and attention of Wuliangye Group from top leaders to major sales sectors since its birth. Wuliangchun products have been formally incorporated into Wuliangye Group's leading product sales assessment system, and given greater support and more scientific management.

Wuliangchun is a famous brand with unique style, long-term fragrance, full-bodied, crisp and sweet, clean and smooth tail. Wuliangchun wine has sold 3 billion yuan since 1996 was put on the market. Facts have proved that Wuliangchun has truly become the core brand of Wuliangye Winery.

Wuliangchun products have strong quality stability. Wuliangchun and Wuliangye are both "famous" in terms of technology and raw materials. Wuliangchun has maintained its inherent stable quality, mellow taste and elegant style since its listing. Under the increasingly fierce competition in the liquor market, Wuliangchun people are persistent, calm and not impetuous. The quality of Wuliangchun wine remains unchanged. A few years before the launch of the new product Wuliangchun, the packaging has always followed the original listing style, giving consumers a sense of stability and trust.

The market positioning of Wuliangchun products has strong accuracy. The market positioning of Wuliangchun is Luzhou-flavor mid-range liquor. Her price takes into account the needs of consumers' middle-class living standards and can make consumers afford it and drink it. Regardless of wedding banquets, birthdays and other festive activities, as long as the people use Wuliangchun wine, not only will they not lower their grades, but they will also have no worries about extravagance and waste. This is a very decent and just rational consumption.

Wuliangchun products have strong firmness and can effectively protect the legitimate rights and interests of consumers. The anti-counterfeiting technology of Wuliangchun products is the concentrated embodiment of Wuliangye Group's huge investment in introducing German anti-counterfeiting technology in recent years. In the face of brilliant achievements, Wuliangchun people are never satisfied and only strive for the first place. They boldly used the latest technology to arm China traditional liquor, making tradition and modernity complement each other, and grandly launched a new product Wuliangye with "3D" packaging as a symbol. This was a major technological transformation decision made by Wuliangye Group with an investment of nearly 800 million yuan, and it was the first to be used in its core brand Wuliangye liquor. This is the pride of Wuliangchun brand. The wine body and quality of the new product Wuliangchun have also been greatly improved compared with the old product. This is the gospel that Wuliangchun once again brought to consumers.

Wuliangchun products advocate clear consumption and strong transparency. The open China has brought vitality to the liquor market, and the brands are surging and mixed. But Wuliangchun has created the longest life cycle of a single brand market. Wuliangchun people advocate consumers to clearly understand consumption and strive to create a gold medal of integrity. In the heat wave of many brands praising the opening fee of merchants, Wuliangchun people firmly said no! People in Wuliangchun clearly realized that the corkage fee induced vicious competition among merchants, which opened the door for low-grade or even unworthy products. "There is no such thing as a free dinner", and the ultimate victims are consumers, and the cost is still passed on to them. Wuliangchun is to guide consumers to rational consumption, fully improve the transparency of product prices, and let consumers fully feel the value for money. At the same time, it calls on the society and relevant departments to strengthen effective supervision, curb unfair competition and effectively protect the legitimate rights and interests of consumers. In 2006, Wuliangchun sold nearly 700,000 cases in Jiangsu market, and became the first choice brand of mid-range famous wine with a bottle of about 100 yuan. Wuliangchun people are also eager to compete with the corresponding brands in a civilized way, and work hard on quality and sales service, so that consumers can buy with confidence and drink satisfactorily.