Peak’s brand slogan

I can, the possibilities are endless! I CAN PLAY!

The spiritual connotation of "PEAK" is to express oneself in challenging the peak and persisting in pursuit, demonstrating courage, ability and perseverance. In the field of sports, Peak is the totem of sports, spiritual belief, and profound ideological accumulation; it is also the witness of heroic honor and the symbol of victory. Peak is keen to challenge the limits and create infinite possibilities with the Olympic spirit of faster, higher and stronger!

In December 2005, Peak successfully entered the home court of the NBA Houston Rockets and became the home sponsor of the Toyota Center. Peak thus became the first Chinese sports brand to enter the NBA arena; and last summer, the Houston Rockets Team player Sean Battier has signed an endorsement contract with Peak. He is well-known to the Chinese with the advertising slogan "I can play (I can, infinite possibilities)". The 29-year-old Battier is playing for the Rockets. The position is second only to Yao Ming and McGrady. The "Batier 1" basketball shoes he wore also made their debut in the NBA.