Nikepatta slogan

Author: Successful understanding of the rights of "Lugang Town"

Holland has two very famous features.

Xx and xx, even if you haven't been there, I'm sure you've heard of some.

(Photo: Harrods)

The Netherlands also has this trend.

The most famous local trend unit is Patta, a famous research institute in Amsterdam, which cooperates with many brands, and many of its co-branded brands are also hot-selling products in the secondary market.

(photo: sneakers news)

Of course, there are arts in Holland.

Of course, you are no stranger to the most fashionable and well-known local artists. This number has cooperated with Nike many times, and it is basically a topic cooperation every time. It is common for the media to report, the influx of people to interpret and the dealers to be crazy about it.

This character is Peter Parra, born in 1976.

(photo: hundreds)

At first, Parra, a color-blind skateboarder who had never been engaged in professional design, was regarded by many as an iconic "red-billed bluebird".

If it is art, don't code it! (photo: arrestedmotoin.com)

It is also interesting to talk about his experience. Originally, I was a skater, but I changed my career because the road for professional skaters was too difficult, so I transformed into an artistic director and began to expand from making leaflets and posters to the field of layout design.

(photo: tes.com)

Later, T-shirts, album covers and some large-scale commercial projects participated in the design, which also gradually enlarged his reputation. Fashion exhibitions and galleries in Los Angeles, Milan and Paris also offered him olive branches. Born in the street, he has a keen sense of smell on the street and has gradually become a hot figure in the trend circle.

(photo: wide wall)

Basically, Parra x Nike shoes are stable stocks in the secondary market, and it is appropriate for a pair of shoes to earn hundreds of dollars together. Even the price of some shoes is unimaginable.

(photo: Solebox)

For example, a pair of parra x Nike air max1"friends &; Family ",because it is scarce enough, the current market price is nearly 2W. And the Parra x Patta x Nike Air Max 1 "Cherry Wood" that we cooperated with before, the cheapest on StockX is about 3,300 dollars (about 2.3W RMB).

(Photo: DeviantArt)

BTW, recently Para once again cooperated with Nike to create a dunk SB Low.

(Photo: Thomas Barthelemi)

On the pure white leather upper, Parra's typical superimposed Logo composed of red, blue and pink is definitely the most attractive place, while at the toe position, there is a mini version of Swoosh Logo, and Parra's iconic geometric pattern is added to the tongue and lining. This pair of shoes can be said to have worked hard on the details. It is estimated that there will be "hype" later.

(Photo: Thomas Barthelemi)

Speaking of which, here comes the interesting thing.

Yes, that's right. The cooperation between Parra and Nike is very popular, which can be seen from the price of those shoes in the secondary market and the topic of public opinion.

(Photo: Photocopying)

However, it is limited to shoes, other cooperation of Parra, or other works, but few people are interested.

Let's take recent events as an example. In fact, in addition to the previous pair of Parra x Nike SB Dunk Low, Parra also released a tomato chair in cooperation with the art unit Case Studyo.

(Photo: Case Study O)

Classic red and blue color scheme, classic tomato image, from the appearance, this tomato chair is very interesting in addition to Parra features.

(photo: sneakernews.com)

Back to the topic, why am I so interested in this tomato chair? Actually, there is a reason. I remember last year Parra cooperated with the aforementioned Case Studyo to create a limited edition "give up" tomato lamp.

(photo: WOAW)

This unique image immediately caught my eye. The design of this tomato lamp is inspired by the works created by Para 20 15, which has always been his trademark cartoon design and humorous style. It has a certain collection value and is also an excellent home decoration.

The red and blue color matching tomato lamp (photo: m.ebay.co.uk)2065 438+07.

Of course, the final result is that I didn't buy it. The reason is that there is no sales in China, and those magical dealers have almost tripled the price ... This is also a very interesting thing: it doesn't matter how many people are discussed, the price must be raised.

(Photo: Mima Museum)

Others, such as the customized frame in cooperation with the colossus bicycle, and the fine brewing and surrounding in cooperation with Oedipus Brewing, are even less known.

(photo: proprmag.com)

(Photo: untappd.com)

BTW, in the process of searching for information, I also accidentally found one thing:

As for people like Parra, apart from having a good relationship with Nike, they sign their names from time to time and "break off diplomatic relations" with another unit. This unit is the case study mentioned earlier.

(photo: Case-Toykyo)

This art unit from Belgium focuses on the works of a series of artists.

One of my favorite things to do is to find artists from all walks of life around the world to cooperate to launch art peripheral products, most of which are home products. For example, Parra is just one of Case Studyo's favorite objects, and others, such as Jean Julian, Kevin Leonce and James Jarvis, are very popular with Colette.

Case study o x Jean Jullien (photo: dezeen.com)

Kevin lyons case study (photo: kevin lyons)

Case study o x James Jarvis (photo: stupidDOPE.com)

These cooperative artists may not be as popular as KAWS and Ron Ingrid in the fashion circle, but their works also have their own artistic appreciation value.

Case study o x Cody Hudson (photo: The Bailey)

Case study o x Parra (photo: case study o)

X Devin Troy Strother Case Study (Photo: Juxtapoz Magazine)

Case study o x HuskMitNavn (photo: HuskMitNavn)

In my opinion, Case Styduo's greatest achievement is to provide a platform for artists to use their imagination and artistic sense to create some home products that are closer to life. Improve their popularity and create commercial value.

Case study o x KRUX 13 (photo: Gessato)

From another point of view, the existence of Case Studiyo also gives us a reasonable opportunity to contact art-related products. Even if the word "art" is put aside, the products that Case Studiyo cooperates with these artists are remarkable in appearance and full of interest.

Case Study o x Andy Remente (Photo: Cool Hunting)