Objects and ways of corporate culture communication

The spread of corporate culture is to present the designed corporate ideas and core values in a targeted and planned way through different tools and channels. Let me discuss with you the objects and ways of corporate culture communication.

The object of corporate culture communication 1. The object of internal communication

The internal communication of corporate culture is actually the training, education, publicity and indoctrination of corporate culture for employees and managers. The internal communication of corporate culture has the function of assisting the formation of corporate culture, and also has the function of inheriting and carrying forward corporate culture, thus stimulating the combat effectiveness of employees. The formation, development and accumulation of corporate culture are closely related to the internal communication of corporate culture. There are five channels for the internal communication of enterprise culture: all kinds of deeds, stories and cases in the process of enterprise development are invisible channels for internal communication; Expressing corporate culture in the form of quotations, slogans and slogans will become a tangible channel for internal communication; The requirements, personal behaviors and styles of enterprise managers and their subordinates. , constitute the main channel of internal communication; The formulation and implementation of corporate culture training, assessment and incentive mechanism is an important channel for internal communication; A series of activities, ceremonies and celebrations organized by enterprises are indispensable channels for internal communication.

2. External communication target

The external communication of corporate culture has the functions of establishing corporate image, improving brand loyalty and competitiveness, and also promoting the construction of social spiritual civilization and social and cultural progress. The external communication of corporate culture is a kind of cultural exchange, not a one-way cultural output. It is very important for the development of enterprises to fully and accurately display and spread corporate culture, finally leave a good impression in the public mind and shape a good corporate image. The ways of external communication are: the active export communication of corporate culture; Display and spread corporate culture; Exchange and cooperation of enterprise culture.

The way of corporate culture communication 1. Build a carrier of cultural communication.

In the process of corporate culture communication, corporate culture is spread through tangible carriers and ways, so it can be externalized. Shape? It is the only way to spread corporate culture and realize internalization and externalization. Cultural activities are one of the effective communication carriers and an effective way to create a corporate culture atmosphere. It is necessary to regularly organize employees to carry out various forms of healthy cultural entertainment activities and outreach training activities, so that employees can subtly accept and identify with corporate culture, cultivate team spirit of employees, and enhance cohesion and centripetal force. At the same time, we should also pay attention to strengthening the construction of corporate culture hardware, such as designing sculptures that can represent corporate image and standardizing the names and symbols of inkjet enterprises. These practices do not cost much, but they are effective and can play a good role in spreading corporate culture.

2. Strengthen the education and training of employees.

We can create a corporate culture atmosphere by carrying out employee quality improvement projects. On the one hand, we can instill the concept of corporate culture into employees through training. On the other hand, it spreads corporate culture to customers and society through employees. Targeted training should be taken to continuously improve employees' awareness of corporate culture, so that every employee can understand what corporate culture is, why corporate culture should be built, and the relationship between individuals and corporate culture.

3. Do a good job in the overall planning of corporate culture communication.

Corporate culture communication activities should not be limited to the communication of the spirit of the superior meeting, or one or two cultural communication mobilization activities, but should do a good job in the overall planning and design of corporate culture communication, so that the design is scientific, reasonable and effective. While strengthening the construction of corporate culture, we should establish and improve the long-term mechanism of corporate culture communication to ensure the scientificity and effectiveness of corporate culture communication.

4. Highlight the timeliness of corporate culture communication.

Lagging, expired or invalid cultural communication activities do not meet the requirements of corporate culture construction. Establish and improve the corporate culture information transmission system, and transmit the formed corporate culture, basic corporate values, sustainable development strategies and major initiatives to the broad masses of cadres and workers at the first time through corporate websites, internal publications, publicity windows, blackboard newspapers, etc. In order to let employees know and get their support in time.

5. Highlight the construction of information exchange platform within enterprises.